Myer Holdings Limited Analysis

This report analyzes Myer Holdings Limited, an Australian department store company. It covers the company's introduction, mission, current strategies, structure, board of directors, financial performance, external uncertainties, and main challenges such as consumer gloom and HR issues. The report also discusses Myer's approach to sustainability and its efforts to adapt to the changing retail environment. Finally, it provides recommendations for Myer to improve its performance, including enhancing customer interaction and embracing technology-driven transformation.

Myer Holdings Limited
September 10
2017

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Introduction:
Myer Holdings Limited (Myer) is occupied in working at the department provisions. The
company operates almost around 67 stores, that offer 11 core manufactured goods categories
together with men's wear, women's wear, youth style, children's dress in, intimate attire,
beauty, scent and makeup’s, home wares, electrical commodities, toys and wide-ranging
merchandise. Myer, in addition, provides inner beautification products comprising
furnishings, home decor, bedclothes and mattresses, present and wedding registry and trend
accessories. The business offer Myer gift cards, visa cards and the corporate present cards.
Myer's manufactured goods offerings comprise about 6 lakh SKUs of 2,400 brands sourced
starting over 800 suppliers internationally. Its stores, in addition, have a variety of in-store
shops as well as Apple, Nespresso coffee and Vodafone. The company's faithfulness agenda
has over 3 million members (Edwards, 2009). The business operates in the continent of
Australia. Myer has its head quarters at the beautiful city of Melbourne, Australia.
Mission of Myer
Corporation mission is to deliver a spanking new version of the brand name, a re-energised
plus a appropriate variety, enhanced examination and in-store experience which are
complement by the sturdy Omni-channel bid. The centre of Myer’s group of people
speculation is on empowerment of the women and intensification families, with a prominence
on sustaining women and kids impacted by family unit aggression. Myer is dedicated to an
accountable business development and integrating ecological, social, and principled
consideration into the way we function (Edwards, 2009).

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Currently pursued strategies Of Myer:
Our plan delivers a brand new explanation of brand name, re-energised and an applicable
range, enhanced examination and experience related to instore complemented with the sturdy
Omni-channel proffer. Generating entirety sales of further $3.2 billion in 2016, we have an
expensive footstep of stores which is well complemented through the company well-
recognised product and support by our digital, online and the mobile platforms (Edwards,
2009). This amalgamation sets the display place for a principal Omni-channel understanding
for company clients, however, they decide to house with us. Our suitable and sustainability
preparation aims to support positive outcome and influence we may well have at our
stakeholders by properly integrating all of the aspects of proper sustainability in our ‘every
day’ trade operation. Our sustainability plan has 5 spotlight areas: client, Team, society,
surroundings, and trade (Edwards, 2009). Each of the spotlight areas is supported
by applicable metrics to calculate our presentation. Myer has also got a complete risk
administration plan to recognize and administer risks and doubts. Company new Myer
scheme is to deliver a vigorous Australia revitalisation through the finest loved merchant.
The New Myer plan presents a sketch to advance even supplementary $600 million
in resources and functioning expenditure in excess of 5 years, to transport an accurate and
sharper plus more determined propose for the most excellent and trustworthy clients("2016
annual report", 2017). Company distribute the scheme, provisions will motivate and glee and
become additional related to our clients everyday lives. Company plan is to be delivered by 4
strategic priority that is underpinned by the society and the organisational potential
Current structure and size of Company:
The panel is devoted to maximising presentation, generating the suitable level of investor
value and monetary revisit and sustaining the expansion and achievement of the Myer trade

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and the Myer product. To conduct trade with these goals and objectives, the panel is
apprehensive to make sure that Myer is appropriately manage to guard and improve
Shareholder comfort, and that Myer, its director, employees, and officers function in an
opposite environment of business ascendancy ("2016 annual report", 2017). Therefore, the
parquet has adopt the business governance policy and practice intended to endorse the
accountable organization and the behaviour of Myer.
Boards of directors :
Paul McClintock as the chairman and the independent non Non-Executive Director; Richard
Umbers as the CEO and MD, Anne Brennan, Chris Froggatt, Robert (Bob) Thorn, Ian
Cornell, Ian Cornell, Dave Whittle and JoAnne Stephenson act as the independent non
executive director of the company.
The Company’s payment arrangement aligns decision-making remuneration with investor
interests in excess of the short and extended term and provides a suitable recompense on
delivering of the scheme. During FY2016, we; > prepared pleasant progress on our
renovation; > delivered Net earnings After toll of $69.3 million (pre functioning expenses) in
procession with leadership; > introduced over around 850 new-fangled or upgraded product
destination from corner to corner the stock up network; > enhanced client service, as
considered by generally 6 percent augment in our lattice Promoter attain; > grew Omni-
channel sale by almost 74%, with income growth at the forefront of sales("2016 annual
report", 2017).
Level of indecision in the organisation’s exterior surroundings:
The exterior ambiguity comes as consequence of performance taken by the organization as an
outcome of another form of exterior indecision about the normal and authoritarian

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environment. It refers not to everything the crucial association itself does but reflects the
information that any accomplishment it takes may have planned implication for exterior
actors, together with competitors, regulators, and variety forms of the stakeholders, that might
precipitate act on the division of these exterior organization("Myer Investor Relations",
2017). An additional external aim is connected to decrease of cash stream volatility. A steady
environment allows more well-organized organization and thus important cost investments.
According to this purpose, shareholders will follow any alternative to decrease ambiguity due
to the normal surroundings. Depending on the situation this might effect in unreceptive,
compliance-oriented ecological reserves that do not go further than what the regulator
command (Chaudhary & Chaudhary, 2009). When organization recompense is simultaneous
to cash flow constancy, managers have an additional encouragement to reduce indecision.
Main existing challenges:
It can be witnessed that the elevated non service and calm user emotions in the first part
restrict the expansion of the manufacturing. The smaller rate of significance and a vast
organization stimulus wrap up controlled the turn down in spending. It was rough and ready
that the labour marketplace was approximate to stay weedy all the way through the years and
an improvement in the monetary system(Cummins, 2017).
Consumer gloom is a challenge
Myer sees depressing shopper as a challenge after redistribution an unsatisfactory flat
primary quarter outcome and trailing women swear sale. Increasing living expenses were
additional likely to hollow the income of Myer and its rival in inferior outer edge, as the most
recent Westpac-Melbourne organization barometer of customer sentiment show pessimist the
optimists (Cummins, 2017)
Challenges in HR

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The assortment procedure for the capable and well-organized labour for the huge department
stock up is the confront for their HR squad as the trade requisite the labour force having the
potential to contract with the clients and have information of the private principles ("Myer
Investor Relations", 2017). HR made a numeral of new-fangled arrangements in the
Executive organization and provides the squad members with admission to preparation and
learning course for the expansion of their skill.
Appropriate fit:
The corporation in age group of income by fascinating additional and more clients by a
variety of product contributions; modernism standpoint help the business how to approach
out with sole category of the creation in order to entice clients, knowledge standpoint help the
business in order to give important& precise information and acquaintance to user about the
products presented by them and consumer viewpoint would permit the business how to
uphold and construct connection with user for the extended term phase ("Myer Investor
Relations", 2017).
Myer is dedicated to accountable trade expansion and integrating ecological, social, and
moral consideration into the method company work(Cummins, 2017). Our sustainability
policy aims to hearten optimistic outcomes plus influence that we may have on our concerned
all stakeholders by comprehensively integrating the entire aspect of the sustainability
interested in our ‘every day’ trade operation(Smith, 2017).
The company is always carefully responding to the difficult external surroundings in a
manner that conserve the truthfulness of the new-fangled Myer policy that is built in the
region of client service, charming retail experience and required brand, while long-lasting our
centre on effectiveness and output(Cummins, 2017). Aligning through the stock system and

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the central system company helps in distributing the clients to the supplementary creative and
moneymaking trade over the minor and well-organized footprint (Smith, 2017).
Recommendations:
We counsel Myer to promote what interactive actions are obtainable and at which
Wholesale Myer stock up. This minimizes annoyance as clients “expectations can be very
solid if they are connected to attribute that be significant in the alternative process. Myer is
recommended for the technology driven transformation in the retail environment with the
specialist expertise in the Omni retailing channel of the company. Company follow the
culture of embedding the consumers through communications and implement such changes
which are easy for the employees of the company to embrace and understand.

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References
2016 annual report. (2017). http://investor.myer.com.au. Retrieved 10 September 2017, from
http://investor.myer.com.au/FormBuilder/_Resource/_module/dGngnzELxUikQxL5gb1
cgA/file/Myer_Annual_Report_2016.pdf
Chaudhary, I., & Chaudhary, K. (2009). Organisational Analysis and Design. SSRN
Electronic Journal. http://dx.doi.org/10.2139/ssrn.1776294
Cummins, C. (2017). Myer shrinks from challenges to retail sales. The Sydney Morning
Herald. Retrieved 10 September 2017, from http://www.smh.com.au/business/myer-
shrinks-from-challenges-to-retail-sales-20111218-1p0vg.html
Edwards, M. (2009). HR, perceived organisational support and organisational identification:
an analysis after organisational formation. Human Resource Management
Journal, 19(1), 91-115. http://dx.doi.org/10.1111/j.1748-8583.2008.00083.x
Myer Investor Relations. (2017). Investor.myer.com.au. Retrieved 10 September 2017, from
http://investor.myer.com.au/Investor-Centre/
Smith, M. (2017). Myer needs new blood but challenges ahead. Financial Review. Retrieved
10 September 2017, from http://www.afr.com/brand/chanticleer/myer-needs-new-blood-
but-challenges-ahead-20150301-13sdbv