Business Communication: Myer Holdings Stakeholder Annual Report

This presentation provides an overview of Myer Holdings Ltd's financial performance, focusing on the first half of 2018. It highlights the company's objective to maximize shareholder value, improve customer focus, and enhance profitability. The presentation identifies key stakeholders, including customers, investors, and employees. It analyzes the company's performance, noting a decline in sales and sales per store but an increase in online sales. The presentation also discusses the challenges faced by Myer Holdings, such as low profitability, inability to adapt to market changes, competitive pressures, and a fall in share prices. The efforts of the management to address these issues, including focusing on quality, price, customer perspective, and building brand loyalty, are also highlighted. The presentation concludes that while the company's performance in the first half of the year was not optimal, there is potential for improvement and meeting shareholder expectations. Desklib provides access to similar solved assignments and resources for students.

Business Communication
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR’S NOTE

Introduction
The presentation shows the financial performance of Myer Holding
ltd which is engaged in retailing business in Australia. The
presentation will be depicting the performance of the company for
the first half of the year 2018 as per the annual reports published
accordingly. The presentation is to depict the capability of the
company that it can withstand and overcome any financial problems
and perform better.

Objective of the business
 Maximization of the Value of the business and the shareholders.
 Increased focus on the perspectives of the customers and
meeting the needs of the customers in terms of quality and price.
 Improving the profitability of the business and gaining long term
brand loyalty from the customers.

Stakeholders of the Business
The stakeholders are the individuals who are affected by the
activities of the business. In the of Myers Holding ltd, the important
stakeholders of the business are given below as identified from the
annual report of the company
 Customers
 Investors
 Employees

Performance of First Half
2018
The performance of the business during the first half of 2018 shows
the following developments as shown below:
 The sales of the company has declined from previous year and
the decline is of 3.6% and the sales achieved is $ 1,719.7 million
 The sales per store for business has also decreased by 3%
 The online sales of the business has increased to 48.9% which
was 48.4% in previous year.

Comparative Analysis

Profit and Loss Statement

Balance Sheet of Myers Holding
Ltd

Problem faced by Myer
Holdings
The problems which are faced by Myers Holdings ltd are discussed
below in point form:
 Low profitability of the business
 In ability to adapt to the changes which are occurring in the
market of retail
 Competitive Pressures.
 Fall in the share prices of the business over a period of five years.

Share Price Graph

Competition Faced by
Business
The main competitors of the business in the retail market is the
intense competition by the big retail industries and the business
also faces competition in the online sales area from online retail
sales giants like Amazon.