Business Consulting Report: Comparative Analysis of Myer and Iceland

This business consulting report offers a comparative analysis of Myer and Iceland, two businesses operating in the retail sector. The report begins with an introduction to business pitches, highlighting the importance of understanding the background and planning of these businesses. It then delves into detailed examinations of Myer and Iceland, evaluating their target audiences, competitive landscapes, and market strategies. For Myer, the report assesses its focus on the upper and middle classes, its competition with David Jones and international retailers, and its adaptation to market changes. For Iceland, the report analyzes its targeting of working mothers, its competitive environment in the UK, and its expansion across various countries. The report also highlights the need for both companies to align their products and services with market requirements for better outcomes. The report concludes by emphasizing the importance of strategic planning and adaptation in the dynamic business environment.

BUSINESS CONSULTING

TABLE OF CONTENT
 INTRODUCTION
 PROJECT A (MYER)
 PROJECT B (ICELAND)
 CONCLUSION
 REFERENCES

INTRODUCTION
 Business pitch is a presentation which is put out so that there is a higher
understanding of background and planning on those basics.
 There are two groups which the business is interested in which are Myer
and Iceland which are fully polished and carefully rehearsed sales pitch for
the two projects is going to be discussed in the further report.
 Both the businesses in the market have their own standards and reputations
in the market according to which there are strengths and weaknesses which
the business will have in the market according to which the pitching of the
two businesses will take place.

MYER
 Target audience
 Myer has been in the market from a long run yet they
are targeting the upper and idle class for the products
and services which the organization is producing.
 There are just 80 staff in headquarter of the company
which is making the processing and operations of the
organization limited.
 The company will have to be improved and more
competitive advantages will have to be got in the
organization so that they can have higher sales and
performance in the market.

CONTINUE…
 Competition
 The rival of Myer in Australia is David
Jones which was founded in 1938 which is
having 37 stores nationwide and Myer is
having 60 which are making Myer have a
upper hand on the competitive advantage.
 The competition worldwide is high which is
there are larger organizations which are in
this industry which is retailing industry like,
Tesco, M&S, Sainsbury’s, etc.

CONTINUE…
Market
 The company has adapted to the changes which have come in the market over years
effectively. The company is having a higher experience in the market which is around
120 years in the market which can make the organization be able to make the
customers be loyal in the organization as well.
 The stores of Myer are very attractive and well maintained according to the standards
of the customers which are a very good advantage which the organization is having in
the market. There are a lot of unique products and services which Myer is having in
the market which is a great factor for the organization to have in the market so that
there would be higher performance which is going to be present.

PROJECT B (ICELAND FOODS)
Target Audience
 The company understand the behaviour of the customers so that they can
target and influence the customers according in the organization. The
company is targeting for the working mothers who is going to be
influenced easily in the organization and make the sales of the company
also be influenced.
 It is very popular in the country but worldwide it is not going to do so well
because it will not be able to take the competitors well in the market. The
competitors in the country are low which is why Iceland foods are being
able to operate effectively and have higher performance.

CONTINUE…
 Competition
 Currently Iceland foods is food and beverage retail organisation which in the
UK’s retail industry, and currently there is very high competition in this
country’s retail industry.
 Basically, retail industry is one of the biggest and leading industries in the
United Kingdom, because businesses which works under this industry always
provides essential goods and services in market place.
 This is the main reason that, day to day many companies and ventures enters in
this sector, and that’s why day to day market competition is increasing to
Iceland foods.

CONTINUE…
 Market
 Iceland foods was established 50 years ago, in 1970, in which from
establishment to data, this company has focused on more and more expanding
its business operations in the market place.
 Currently the UK’s retail industry is the main market place to this company,
because it has succeeded expanded its business operations in across the country.
 Nowadays, Iceland foods serves in market places of 40 different countries
including United Kingdom, Spain, Iceland, Ireland, Netherlands, France,
Germany, Canada etc.

CONTINUE…
 Match Requirements
 In this dynamic and modern world, there lots of customers exists
to a company in market place with different mindset and
different motivation.
 All customers have their own requirements and needs, in which
this is very necessary to top-level management of Iceland foods
for producing products and services on the basis of market
requirements.
 Basically, business need to match its various food and beverage
items with existing market requirements.

CONCLUSION
 On the basis of above findings, it can be concluded that
currently there are many factors exists in business
environment of a company which can affect it in both
ways positively and negatively.
 In this situation, upper management within both
companies, Myer and Iceland foods needs to develop
their products and services according to existing market
needs and requirements for systematically dealing with
these all factors.
 After conducting these practices both companies will
gain excellent outcomes in market place.

REFERENCES
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Lesson Booklet.
 Jones, M.D. and Peterson, H., 2017. Narrative persuasion and storytelling as
climate communication strategies. In Oxford Research Encyclopedia of Climate
Science.
 Bailey, M., 2016. Marketing to the Big Middle: establishing Australian discount
department stores. Journal of Historical Research in Marketing.
 Triggs, A. and Leigh, A., 2019. A giant problem: The influence of the Chicago
school on Australian competition law, economic dynamism and
inequality. Federal Law Review. 47(4). pp.696-714.
 Verma, A., 2018. The competitive dynamics of MNE market entry on host
country incumbents: word/action responses to Amazon’s retail entry into the
Australian retail sector (Doctoral dissertation, Auckland University of
Technology).
 Gudlaugsson, T., THE IMAGE OF COSTCO IN ICELAND AND ITS IMPACT
ON THE GROCERY STORE MARKET. JOURNAL OF ACADEMY OF
BUSINESS AND ECONOMICS™. p.93.