Strategic Information System for Business: Myer Report Analysis

This report provides a detailed analysis of Myer, an Australian-based departmental store chain, focusing on its strategic information system (SIS). It begins with an overview of Myer's organizational structure, including the Board of Directors and Executive Management Team, followed by the sales producer system flowchart. The flowchart illustrates the systematic flow of sales invoices and orders, highlighting the steps from initial customer contact to order completion. The report emphasizes the importance of involving more people in management procedures to reduce workload. It also discusses Myer's recent investments in IT, particularly in Omni-channel systems, which aim to improve the customer experience and drive sales growth. The report references several academic sources to support its analysis of Myer's business strategies and information systems.

Running Head: STRATEGIC INFORMATION SYSTEM FOR BUSINESS AND ENTERPRISE
STRATEGIC INFORMATION SYSTEM FOR BUSINESS AND ENTERPRISE
Name of the Student
Name of the University

1STRATEGIC INFORMATION SYSTEM FOR BUSINESS AND ENTERPRISE
PART 1
1. The current organizational structure
The selected organization for this report is Myer. It is an Australian based
departmental store chain selling clothing line of products, accessories, footwear, house ware,
books and stationary items. It is one of the largest departmental store chain based in
Australia. In October 2007, Myer started its online departmental e-commerce website. It
currently consists of more than 67 retail stores across Australia. The selected organization is
the Myer, having the following organizational structure (Drew, McCallum and Roggenhofer
2016)
Board Of Directors
Paul McClintock AO Chairman
Independent Non-Executive Director
Richard Umbers Chief Executive Officer and Managing Director
Anne Brennan Independent Non-Executive Director
Chris Froggatt Independent Non-Executive Director
Robert (Bob) Thorn Independent Non-Executive Director
Ian Cornell Independent Non-Executive Director
Dave Whittle Independent Non-Executive Director
JoAnne Stephenson Independent Non-Executive Director
Executive Management Team
Richard Umbers Chief Executive Officer and Managing Director
Grant Devonport Chief Financial Officer
Karen Brewster Executive General Manager Merchandise Buying
Damian Walton Executive General Manager Merchandise Planning

2STRATEGIC INFORMATION SYSTEM FOR BUSINESS AND ENTERPRISE
Louise Tebbutt Executive General Manager Human Resources, Risk &
Safety
Louise Pearson Group General Manager Retail Operations
Mark Cripsey Chief Digital & Data Officer
Michael Scott Executive General Manager Brand and Marketing
Peter Mitchley Hughes Head of Transformation
Richard Amos Chief General Counsel and Company Secretary
Timothy Clark Executive General Manager Property, Store Development
and Services
Tony Sutton Executive General Manager Stores
There is several other shared service organizational structure of Myer:
David Friend – Managing Director
Deb Pascoe –Merchandise/Membership Manager
Janita Friend – Brand/Communications Manager
Graham Crossan – Creative Director
4. Sales Producer system flowchart of Myer
The flow chart described below shows that the taken sale procedure by the
organization are basically to have a systematic flow of sales invoice and orders (Ward &
Sobek II, 2014). One of the major problems which the organizations face is not to involve a
lot of people in the working of the management procedures. The organization should involve
more people so that the workload can decrease considerably. The sale process has been

3STRATEGIC INFORMATION SYSTEM FOR BUSINESS AND ENTERPRISE
comprised of eight different steps that starts with the initial contact with the client, then
comes the planning of the sales procedure, approaching the sales team, orders place
assessment, presentation of the shipping requested, meeting the objectives of the shipment,
company’s end helps in gaining commitment and finally follow up the order completion.
Sales procedure assessment helps the organization to understanding the sales order prediction
(Davis 2013).
Figure 1: Sales Procedure flowchart

4STRATEGIC INFORMATION SYSTEM FOR BUSINESS AND ENTERPRISE
(Source: Author Made)
The sales production of Mayer group depicts the order management system that has been
implemented very recently (Keune, Mayhew and Schmidt 2015). This provides significant
efficiency gain and hence provides the customers better experience throughout all the
channels. This company has over 30 million investments on IT that is related to the Omni-
channels that may start a positive growth in the sales and may have its impact over business
industry. The company retails a variety of products across men, women and children clothing,
as well as electronic hardware, furniture and bedding, books, toys, food and many more.

5STRATEGIC INFORMATION SYSTEM FOR BUSINESS AND ENTERPRISE
References
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Kar, A., Bhattacharyya, S.D., Perez, K. and Williamson, G., Mastercard International
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Keune, M.B., Mayhew, B.W. and Schmidt, J.J., 2015. Non-Big 4 local market leadership and
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