The project brief outlines the plan for the Mystic Dubai Music Festival, an urban house music event in the UAE. The document details the project background, business case, expected outcomes, organizational impact, goals, objectives, assumptions, constraints, and work breakdown structure. It includes a project schedule, cost-benefit analysis, and details of the event, such as venue selection (Zayed Sports City Stadium), marketing strategies, sponsorship plans, and spectator management. The main goal is to host the music event, promote the music genre, and generate significant profits. The brief also covers the event day setup, guest management, music performances, and post-event activities like merchandise sales, profit analysis, and project review. The project aims to attract a large crowd and is expected to be profitable for the organizer, contributing to the promotion of urban house music in the UAE.
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