Nandos: Business Analysis of Operations, Strategy, and Globalisation

This report provides a comprehensive analysis of Nando's, a South African multinational fast-food chain, examining its size, scope, and operational functions. It explores the interrelationship of various functions within the organization, such as Human Resources, Marketing, Finance, and Research and Development, and how these functions contribute to achieving business goals. Furthermore, the report includes a PESTLE analysis to assess external factors impacting Nando's business operations, along with a SWOT analysis to evaluate internal strengths and weaknesses. Finally, it examines the influence of globalisation on Nando's organisational strategy and decision-making processes, highlighting the importance of adapting to changing market dynamics and leveraging resources effectively. Desklib provides access to similar reports and study resources for students.

Table of Contents
INTRODUCTION ............................................................................................................................3
TASK 1..............................................................................................................................................3
The type, size and scope of Nandos..............................................................................................3
The interrelationship of functions on organisation structure.........................................................3
TASK 2..........................................................................................................................................4
External and internal influencer analysis on business operation...................................................5
TASK 3..............................................................................................................................................7
Examine the influence of globalisation on organisational strategy and the decision making.......7
CONCLUSION .................................................................................................................................8
REFERENCES...................................................................................................................................9

INTRODUCTION
The business is an organisational entity that is engaged in the industrial, commercial and
professional activities. It define the activities and efforts of an individual in order to produce and
sell of products and services with the motive of profit by which they can establish the good brand
image across the globe. It can be for a profit entity and non profit organisation. Business play an
important role in the society as it help to create new innovative and make essential technology
advancement. The company selected in this report is Nandos which is a South African
multinational company and deals in fast food chain. This report will include the size, scope of
respective company, interrelationship of functions, PESTLE analysis, SWOT matrix and influence
of the globalisation on an organisational strategy with decision making (Assadi, 2021).
TASK 1
The type, size and scope of Nandos
Nando's is the South Africa multinational fast food chain that is specialised in flame-
grilled peri-peri style chicken. This is founded in Johannesburg in 1987 and there are more then
1200 outlets across 30 countries. In 2010, Advertising Age magazine named it as the world's top
30 hottest making brands with the Tata Nano and Nature. The company is headquartered is in
London, UK. It is the type of private organisation which is solely managed by the single owner
and completely responsible for their profits and looses.
The main scope of Nandos is to offering the sustainability are their key priorities and
offering world best spicy Portugues-style chicken dishes. They also offer sauces, desserts,
beverages, meals and so on. They are working with the aim of generating higher profits so that
they can establish good brand image in the market (Cooley and Hansen, G2021)..
The interrelationship of functions on organisation structure
Organisational structure is defined as the way of operating their business by which all the
operating task can be done in an appropriate manner. This also helps in dividing the duties and
responsibilities so that all the work can be done in right manner. In context to Nando's, they are
operating their business in tall organisational structure so that that leader and manager also give
the accountability to staff with the aim of completing certain task in an appropriate manner. There

are various functional areas which are operating their business in consideration of Nando's and
these are explained as follows:
 Human Resource: It is the functional areas which is concern for hiring the potential
candidate who can perform their job role with the sue of integrated set of skills and
abilities so that they can contribute to the better results within the organisation. In context
to Nandos, HR manager also concern for having the better staff who is having good
knowledge of the spices and related recipes which also results in performing the job in an
well defined manner (Fancourt and et. al., 2021).
 Marketing: It is the business unit which is concern for promoting product and services of
the company so that they can attract the large group of audience in order to increase their
overall sale in the large market. In context to Nandos, they are emphasising on using the
social media marketing so that they can easily attract large group of potential customer
which can be loyal to their brand and leads to have higher profitability. This also helps the
company in covering different market segments so that they can be global market leader.
 Finance: It is the business function which is the backbone of every department as these are
responsible for procuring and allocating the funds required to run the whole operations so
that they can have the better approach in adopting the innovative and techniques which
results in higher productivity of their staff and the company. In context to Nandos,
appropriate financial resources help them to perform better and they can sue the right
source of financing such as bank loan which includes less interest rate which is also
leading to have the better results within the organisation and its functions (Fischer, Martin
and Straubhaar, 2021)
 Research and development: It is the department which is involve the market research so
that they they can get the innovative products so that they can rightly use the appropriate
results which is leading to have the innovative and unique products within the
organisation. In context to Nandos, they can hire the team for market research in order to
understand the integrated demand of the target market which gradually contribute to the
growth of the business.
TASK 2

External and internal influencer analysis on business operation
PESTLE analysis
 This framework is used by the marketers to identifies and monitor all macro
environmental components that impact a business. It is also helps the business to
understand the external factors which are impacting the overall functionality for the
business and also suggest some way by which they can improve their required areas in
order to perform better in the market. In relation to the Nando's, the PESTLE analysis is
given below:
 Political- In this factor, it is about the degree of government intervenes in a company or
economy. It include the government stability, policies and scheme. In context of Nando's
the taxation and other legislation change can impact the company as a powerful and strong
political person with different view about business can effect the organisation.
 Economical- These components has greater impact on an organisation and its profitability.
In include the interest rate, economic growth, exchange rates and many more. In case of
Nando's, the fluctuation of the exchange rates that are relates with the company may have
negative impact on the business. The position and current economy trend such as stagnant,
declining and growing can affect this company ( Ikhalid and et. al.,2020).
 Social – This area involve the attitude of the public, share belief among the peoples as it
include age distribution, population growth, career and attitude. In context of Nando's,
there is a continue changing in customer's attitude toward their lifestyle and the
generational shift may impact the company as now people focus more on the status. The
job market and employee's attitude toward the work also affect the its business.
 Technological- This factor impact an organisation in a way that how the technology
comes up with an innovations. It include the new methods of producing product and
services, new ways to communicate with the target market and other etc. in relation of
Nando's, changes in the infrastructure may affect the business as new technology are
emerged in the market with innovation and greater facility. For this, the company has to
Invest in the research and development department which can be costly (Rouwenhorst,
2021)

 Legal- These elements are related with the laws and regulation in an economy related to
the business as it include the safety, health, consumer rights and laws, equal opportunity
and product safety. In case of Nando's, it has to follow and adopt the rules or regulation of
different country during its business extension. If it will not obey the laws then it may has
to face many legal consequences.
 Environmental factors- This factor become very important as there is increasing in the
scarcity of raw material and pollution targets. Now public become more health conscious.
In context of Nando's as now public is getting more conscious about their health, so it is a
opportunity for the respective company as it offer tasty and healthier food. Its food item
will be prefer in many countries (Li and et. al.,2021).
SWOT analysis
This tool is undertaken by the company in order to analyse those internal factors on which
the business have control and can change. This analysis contain four methods which are given
below:
Strength Weakness
 Nando's has gained popularity by its
peri- peri chicken as it considered as
healthy with superior taste. It satisfy its
customer by offering the impeccable
service or tasty food.
 It get successful to capture and getting
its customer's attention by using the
interesting promotional campaigns
(Miglioriniand et. al., 2020).
 Its menu has only limited set of the
dishes from other cuisines that are more
world wide accepted. So, in many
nations Nando's is not considered as
good dining option.
 This brand is not accepted too much in
other region eaten the South Africa, due
to this, it has a limited popularity (Nica,
2021).
Opportunity Threats
 It has the opportunity to expand its
restaurant in the sub metro cities with a
 There are very less barriers to enter
within security eating sector and peoples

great success in metro cities.
 It can gain more popularity by
innovating the vegetarian menu food
item in market along with the chicken
as mostly peoples prefer to eat veg.
who has a taste in the cooking , they
also leaving their day job and working
in restaurants.
 It has to face competition against the
Chilis, Hard Rock Cafe, TGIF and many
more who are very special restaurant
chain.
TASK 3
Examine the influence of globalisation on organisational strategy and the decision making.
Globalisation is the process by which it is increasing interconnected as a results of
massively trade and culture exchange. It is also increasing the production of goods and services
which is easily move across borders. It is the economic concepts which also includes the trade and
investment with limited barriers to slow of goods and services among the nations. It is the
interconnectedness of the people and the business which also influence the cultural, political and
economic integration. This is the ability which also communicate and move easily with all other
and run their business in internationally with the aim of generating higher profits.
Nando's is using the staff motivation as the leadership style, this also helps in
understanding the problem in order to resolve them so that they are having the better working
approach within the organisation so that they can rightly attains all the pre-defined goal of them.
The organisational strategy is defined as the dynamic roadmap which explain how the
company needs to develop themselves so that they can meet their goals and visions. Further it also
describes how all the business resources can be right allotted so that they can be effectively
utilised which is leading to get better results. In context to Nandos, they are using best resources
so that they can have the better resources so that they can rightly made the appropriate business
functions which is leading to the have the better results (Ma and et. al., 2020).

CONCLUSION
From the above report it is concluded that business is very essential as it help the society in
making new and technology. It has to create many strategy in order to operate its business
successfully. In a business, there are many operational function that is performed by every
business organisation to work effectively and efficiently. The PESTLE analysis help h business to
find out the macro economic factors that impact a business son large scale. The other analysis is
SWOT matrix which help a company to determine its internal factors that make enable the
company to make aware about its strength and weakness so that they can grab the opportunity by
eliminating different threats. Therefore, to work in an efficient manner it is very essential that a
company should make external and internal analysis and make strategies according them.

REFERENCES
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