BMS412 Business Environment Report: Nando's Case Study Analysis

This report provides a comprehensive business analysis of Nando's, a well-known fast-food chain specializing in Portuguese and African cuisine. The report begins with an introduction to the business environment and an overview of Nando's, including its type (private), size (operating in numerous countries), and scope (expanding through online channels). It then explores the interrelationship of various functional departments within Nando's organizational structure, such as kitchen, supply chain, finance, and HR. The report further examines internal and external factors influencing Nando's operations using SWOT and PESTLE analyses, assessing its strengths, weaknesses, opportunities, threats, and the impact of political, economic, social, technological, environmental, and legal factors. Finally, it evaluates the influence of globalization on Nando's business strategy and decision-making, considering factors like market expansion, workforce diversity, and customer behavior. The report concludes by summarizing the key findings and emphasizing the importance of adapting to the dynamic business environment.