Nando's: Strategic Analysis in the Global Marketplace - Presentation

This presentation analyzes Nando's global market strategy, focusing on its operations within the global marketplace. It begins with an introduction to Nando's and its global impact. The presentation then delves into an analysis of the external environment using the PESTEL framework, identifying political, economic, social, technological, environmental, and legal factors impacting the business. It then explores the company's competitive advantages using VRIO analysis, assessing the value, rarity, imitability, and organization of its resources. The Porter Value Chain is used to examine primary and support activities. A SWOT analysis is presented to identify strengths, weaknesses, opportunities, and threats. Challenges and potential opportunities are discussed, followed by recommendations and a conclusion. The presentation provides a comprehensive overview of Nando's strategic position in the global market, utilizing various strategic frameworks to assess its performance and offer insights for future development.

strategy in the global market
place

Table of content
 PESTEL Analysis
 Areas of potential competitive advantage
 Porter Value Chain
 analysis findings and identify challenges and
potential opportunities that exist for the
organization
 Recommendations
 Conclusion

INTRODUCTION
In business, strategy play important role in development of
business goals and objectives. Strategy is defined as set of
tactics which are used by entity to achieve both short and long
term goals (Inge, 2019). A business chooses not to extend
internationally, can face domestic competition from
international companies that are extending their international
presence. The presence of this competition almost makes it a
requirement for many businesses to have an international
presence. Main purpose of this report is to carry out the
strategy in market and globally with business perspectives.

Analyze external environment using appropriate strategic
frameworks
External environment are defined as environment which
comprises of external elements that affects the overall
organisational structure, functions and operations. So, to
examine these impact it is important to use strategic
frameworks so that analysis is done properly. In relevance with
Nandos, they have a diversified and large scale business
globally, which have impact on there strategy & tactics as well.

PESTEL Analysis
It is a strategic framework which is used by organisation to identify
the factors affecting business externally (Björkman, 2019. It is most
used tools as it helps in examining of elements through which
decision making is being affected. By proper use of this tool, firm is
able to take decisions effectively.

Political factor-
These factor reflects the involvement of government within the
economy. It includes political stability, environmental law, foreign
trade policy, tax policy etc. In relation with Nandos,they also get
affected by these elements as they are have entered into China's
market they can be get impacted by corporate tax, business rate,
trade restrictions etc. (deMatos, 2020).

Economic-
This is another element in which it includes exchange rates, inflation
and deflation, interest rates etc. It has effect on Nando's because
GDP OF China is increasing & catering business of country has
improved from 2013 (Thomas, 2016). Thus, this is favourable
conditions which impact upon Nando's firm.

Social factor-
It involves taste, choice of preference, behaviour, attitude, affecting
the business. With changing interval of time, social factors are
necessary to get focused. This is also seen that these are flexible in
nature which affects hospitality/ food industry at deeper level. These
also have deep impact on business operations as in reference with
Nando's they have been operating China, it is seen that that people
behaviour of China prefer quality life and like to go out in fancy
restaurant.

Technological factors-
It is being considered as most crucial element because technology is
necessary for business to run their activities for longer period of
time. In context of chosen firm, they have been using technology but
are rigid and adopts new change in technologies such as raw
material supply system, quality monitoring & food production
system where restaurant is still lagging behind & using old methods.

Environmental factors-
It is an component in which it focuses on green agenda, waste
management, recycling etc. This element too impact upon firms
operations because they China have rules and regulations towards
their environment according to which foreign businesses need to
operate their functions or activities. Also, there are many other
countries such as U.S, U.K, Portugal which focuses on their
environment protection. This element assures that businesses are
operated under environmental laws or regulations so that
surroundings does not get affected.

Legal element
In this factor, it comprises of contracts, agreements, laws which are
enacted by government. These also affects the entity activities
because many foreign countries have different laws & regulations
which are to be followed by international organisation. In reference
with given firm, laws and legislations of China such as Food Safety
Laws of PRC, Food Safety act etc. are required to be followed by
enterprise (Ortega, 2019).

areas of potential competitive advantage
VRIO Analysis
It is framework which is used by entity to identfy the internal capabilities and
comeptitve advnatage in market. This is framework which is adopted to examine
company inetrnal analysis propelry. With help of this, it is easy to identify the
competitve advantage which can be gained by entity in markety at both national
as well as international level.
Value-
It is first componenet of framework in which it foscuses on importance of ra
materials and its value in market whether it is expensive or not. It is crucial for
company to aware about these resources so that they can be used at optimum
leveland in most efficient manner. In relevance withe selected corporqation, they
valuable resouerce is their world's employees who are located at different parts of
world because they are loyal towards their work, well trained with new skills &
retenetion periopd is also longer (Neven, 2017).