Marketing Plan for Nando's: Enhancing Sales and Customer Base
VerifiedAdded on 2023/01/18
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Report
AI Summary
This report outlines a marketing plan for Nando's restaurant, a South African chain specializing in peri-peri style chicken dishes. The plan details Nando's mission to deliver exceptional customer experiences and focuses on targeting young adults aged 18-35 with affordable, high-quality food in a casual dining atmosphere. The marketing goals include expanding the number of food joints, increasing customer inflow, and boosting sales through various strategies. A SWOT analysis identifies Nando's strengths, weaknesses, opportunities, and threats, such as limited menu options and competition from other restaurants. The action plan emphasizes menu improvements, social media promotion, attractive offers, and measurable steps to engage new customers. The study concludes that implementing this marketing plan will enhance customer satisfaction, increase sales, and improve Nando's market value. The document also includes a reference list of relevant marketing resources.
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