NAPA Center Business Profile: Healthcare Provider in Singapore

This report presents a detailed business profile of the NAPA Center, a healthcare provider in Singapore. The report covers various aspects of the center's operations, including its pattern of business, major service areas (speech therapy, swallowing therapy, CME, etc.), operation times, location, facilities, and staffing. It highlights the center's achievements and focuses on its creative work environment, emphasizing innovation and employee motivation. Furthermore, the report analyzes the specific work environment concerning competitors, customers, and suppliers. The center provides various therapies for children and adults, including occupational therapy and Hyperbaric Oxygen Therapy. The report also emphasizes the importance of technological advancements and customer satisfaction. The provided references support the analysis, offering a comprehensive overview of the NAPA Center's business model and its approach to healthcare services. This assignment is a valuable resource for students seeking insights into business profiles and healthcare management.

Running head: BUSINESS PROFILE
Business Profile of NAPA Center
Name of the Student:
Name of the University:
Author’s Note:

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BUSINESS PROFILE
Contents
Pattern of Business..........................................................................................................................2
Major area of services......................................................................................................................2
Operation time.................................................................................................................................3
Location...........................................................................................................................................3
Facilities...........................................................................................................................................3
Number of staffs and position..........................................................................................................3
Achievement....................................................................................................................................3
Topic 1: Creative work environment and Innovation......................................................................4
Topic 2: Specific Work environment focusing on competitors, customers and suppliers..............5
Reference list...................................................................................................................................6

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BUSINESS PROFILE
Name of SME Business- NAPA Center
Pattern of Business
HealthCare Provider
The NAPA Center offers safe, effective and natural treatment. The
unique environment of the clinic helps the patients of that particular area and the other patients of
the community. They provide high quality care to the patients and help them to stay fit, injury
free and well. It also specializes in communication therapy, language disorders and speech
therapy. NAPA Center provides physical therapies to the adults and the children and thus it helps
in improving their work life. These physical therapies may be beneficial to the children who are
unable to maintain balance and maintain alignment of their body. NAPA center also specializes
in Cuevas Medek Exercise (CME) which helps in enhancing the motor skills of the children. In
this training the children are taught to perform various kinds activities and thus it helps the
children in keeping their body balance.
Major area of services
 Speech therapy
 Swallowing therapy
 Cuevas Medek Exercise
 Development Feeding Services
 Multifunction therapy
 Hyperbaric Oxygen Therapy
 Neurosuit

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Operation time
Monday-Saturday: 8.30-21.00
Sunday; 8.30-12.00
Location
The therapy clinic is located in 136 Coronation West Road in Singapore. The clinic is
easily accessible from different parts of Singapore.
Facilities
There are 5 rooms which are used for delivering different kinds of therapy to the patients.
A maximum of 5-6 patients are anticipated for a particular session at a time. The service is
provided on first come, first served basis.
Number of staffs and position
 1 Executive director
 1 Manager
 2 Occupational therapist
 10 therapist
Achievement
It is one of the leading SME businesses among the 500 small businesses in 2016.

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Topic 1: Creative work environment and Innovation
 The working environment of NAPA Center is very motivating. It is one of the best
therapy centers in Singapore where different kinds of therapies are provided under one
roof. NAPA Center also provides therapies in many centers around the world.
 The employees who work in this therapeutic clinic has to face various kinds of challenges
in dealing with the children and the adults. The task of the therapeutic workers is often
considered challenging and it is one of the critical components (Block et al., 2015).
 The employees of NAPA Center are also given the freedom to provide treatment of the
patients according to their convenience. The employees can also communicate with the
children and thus it will help them to know the patients in a much better way.
 The employees of NAPA Center are trusted by the management and they try to provide
the best service to the individuals who visit the clinic for varied kinds of treatments.
 The employees are also aware of the different policies of NAPA and this helps in
developing varied solutions and ideas (Wong, 2016).
 The company also organizes brainstorming sessions so that the employees can come up
with better ideas. This will also help them to develop the team spirit and they will enjoy
working in a team.
 The employees also decorate the therapeutic center and this motivates them to work
properly and develop a positive environment in their workplace. The employees also take
various kinds of risks to treat patients with severe disorders.
 The therapeutic employees also try to create bonding with the employees. This will also
help in developing more connections with the patients. It is very vital to understand the

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people as because it will help to focus on the motivations, skills and capabilities of the
patients.
 It is also vital to treat the patients in a proper department and this will be easier for the
employees as well as the patients to recover from various kinds of physical disorders.
 The employees tries to facilitate collaboration with one another so that they can solve
their problems of their clients very easily
Topic 2: Specific Work environment focusing on competitors, customers and suppliers
 There are also specialized occupational therapists for the infants. These therapists assist
the children and the adults in various kinds of occupation. The children may be benefitted
from these occupational therapies if they show proper movements.
 The Hyperbaric Oxygen Therapy helps in improving the quality of life of the patients.
This therapy helps the patients to get rid of different kinds of neurological disorders.
 The suppliers of different kinds of technologies and equipments help the management of
the NAPA centers to get acquainted with the latest technological methods. This also helps
in improving the quality of life of the patients.
 There are different competitors who are providing various kinds of therapeutic services in
Singapore. The new technologies and innovation motivates the employees and they can
advance much better treatment to the patients (Wong, 2017).
 The suppliers of NAPA centers must keep improved machines compared to the
competitors so that it will help them to provide improved therapeutic treatments.
 The NAPA Centers must provide top class environment to the customers so that they
remain fit and healthy. They must try to check that they maintain such an environment

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which will attract the customers in visiting the centers and undergo various kinds of
therapeutic treatments
 NAPA center must also provide special provisions and treatment facilities for the family
members of the patients who are already engaged with the center earlier.
 There are various consulting services which provide services to the customers and these
will help the NAPA Center to develop their business.
 The customers of NAPA Centers are provided with different kinds of speech therapies
and this will help in the treatment of various disorders such as brain injuries, cerebral
paralsy, spectrum disorders and many more.
 NAPA provides unique services such as Cuevas Medak Exercise (CME) which is
beneficial for the clients as because it has helped the children in developing various kinds
of motor activities which are very much beneficial for the children with movements and
physical disorders above 4 years of age (NAPA, 2017).


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Reference list
Blocki, A., Wang, Y., Koch, M., Goralczyk, A., Beyer, S., Agarwal, N., & Schwarz, H. (2015).
Sourcing of an alternative pericyte-like cell type from peripheral blood in clinically
relevant numbers for therapeutic angiogenic applications. Molecular Therapy, 23(3), 510-
522.
NAPA. (2017). napacenter.org. Retrieved 17 August 2017, from
http://www.napacenter.org/singapore/
Wong, C. (2016). BU1104/BU1804: Managing people: Human Resource Management &
Diversity, Week 8 notes. [PowerPoint slides]. Retrieved from
http:/learnjcu2016.jcu.edu.au
Wong, C. (2017). BU1104/BU1804: What is Management Planning? Week 6 notes. [PowerPoint
slides]. Retrieved from http:/learnjcu2016.jcu.edu.au

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