Comprehensive Report: National Geographic Australia Website Analysis

This report presents an evaluation and review of the National Geographic Australia website, analyzing its design, functionality, and user experience. The evaluation is based on the features of a good website, including ease of navigation, relevant content, modern design, optimization for different devices, responsiveness, speed, scalability, and security. The report discusses the website's strengths and weaknesses, providing insights into its usability and adherence to website design principles. The analysis covers aspects such as functionality, content relevance, modernity, optimization, responsiveness, speed, reliability, scalability, and security. The report also offers recommendations for improvement, focusing on enhancing the website's value proposition, navigation, and calls to action. The goal is to provide a comprehensive understanding of the website's effectiveness and offer actionable suggestions for optimization.

Introduction
Websites are communication tools; they are developed top provide information, and in many cases,
enable engagement and even to facilitate transactions. In a way, websites have taken over some of the
roles that were played by media such as magazines, albeit in an electronic form. The design of websites
must follow certain concepts and principles, just like the design of a house. This is because the website
will interact with people, and concepts that underlie the human computer interface principles, ease of
use, navigation, and visual as well as functional appeal are all critical in the design of a website. A well
designed website must have certain features that include being easy to navigate and use, functional in
that it serves its intended purpose, have relevant content (this is linked to its functionality), modern (for
instance being dynamic based on web 2.0 concept), optimized to work in different devices and
browsers, responsive such that it changes its layout to meet the constraints of the device used to access
it, and be reliable. Other features of a good website include performance and speed; the website must
load fast enough, even when there are many users accessing it at the same time. A good website must
also be scalable and be secure. In this paper, the national Geographic Australia website (found at
http://www.nationalgeographic.com.au/) i=s evaluated and reviewed. The evaluation will be based on
the features inherent in a good website based on the practical use and navigation of the website. The
findings will be discussed and recommendations given on areas where improvements can be made,
before a conclusion is drawn
Discussions
A website may be a public application that sometimes targets any variety of users. If you’re building an
internet site, you would like to create positive you build one thing that's likeable and usable. during this
article, I cite high ten characteristics an honest web site should possess.
Functionality
A website is meant to serve a purpose, typically to resolve a tangle. as an example, employment board
incorporates a purpose wherever employers will post jobs and job seekers will notice and apply for jobs.
Once applied, there ought to be the simplest way for candidates and employers to speak and carry on so
far with employment application. If you build employment board and it solely permits you to post jobs,
that’s not enough.
Easiness
A website ought to be simple to use and navigate. Once users visit your web site, do they notice the
knowledge they're searching for, while not struggling? Will your web site offer simple navigation to leap
from one page to a different and go back?
Relevant Content
You do not need to place content on a web site that's not relevant to the users. You are doing not need
to place automotive details on employment board. If your web site may be a job board, it ought to have
content associated tips associated with being a decent candidate like the way to produce an expert

resume and the way to behave in an interview. You are doing not need to post regarding cars or sports
on employment board.
Modernity
You want to create positive your web site is mistreatment current trends and technologies. you are
doing not need to make a web site that doesn't support today’s desires. as an example, responsiveness
and fluid internet styles square measure the key necessities for contemporary websites. you are doing
not need to make fastened page layouts for your web site that doesn’t support mobile readability.
Optimization
Your web site and its content ought to be optimized for various devices, browsers, data speed, search
engines, and users. If your web site isn't optimized for mobile knowledge users and their transfer speed,
users could leave your web site. If your web site doesn't support common fashionable browsers, you will
be missing out on some users. If your web site isn't optimized for fashionable smartphones and their
sizes, users might not need to go to your web site.
Responsiveness
Responsive internet style may be a fashionable would like. A responsive web site changes its layout and
choices to suit the device and browser size. As an example, a web site could offer a lot of choices on an
oversized laptop monitor compared to on a mobile.
Speed and Performance
Does your web site load quick enough to point out guests what they're trying for? Your web site can’t be
slow once presenting content to its guests. If your web site takes quite 2 seconds to load, it's most likely
too slow.
Reliability
Is your web site reliable? If I apply for employment, will your web site send ME on-time notifications and
messages to stay me denote with the updates? am i able to access your web site whenever and
wherever? Is your web site up and running 24/7?
Scalability
Do you have decent infrastructure to support your web site and its guests? A web site ought to be ready
to scale to variety of potential visitors. Not solely ought to the website's program be scalable however
the back-end info, APIs, and services too ought to be ready to scale.
Security
Security may be a major concern to today’s internet guests. You would like to create positive that your
web site follows trade standards and pointers. As an example, if you've got user registration feature, you
wish to create positive that user passwords square measure encrypted and not displayed in plain text.

You furthermore may need to confirm that the web site is secure and uses SSL cryptography. If you’ve
forgotten a positive identification feature, you are doing not need to produce a reset positive
identification feature while not asking the protection inquiries to the user.
A website should be visually appealing, polished and skilled. Remember, it's reflective your company,
your merchandise and your services. Your web site is also the primary, and only, impression a possible
client receives of your company.
An attractive website is much a lot of possible to come up with a positive impression and keep guests on
your site once they arrive. As businesses giant and tiny still populate the net, your challenge is to draw in
and keep users' attention. concepts like this square measure what PR professionals listen to stay their
businesses roaring.
Guidelines
sensible use of color: AN acceptable combination can contain a pair of or three primary colours that mix
well and build a correct mood or tone for your business. do not exaggerate the colour, because it will
distract from the written content.
Text that's simply scan: the foremost simply read combination is black text on a white background,
however several alternative color mixtures square measure acceptable if the distinction is inside AN
acceptable vary. Use fonts that square measure straightforward to scan and square measure found on
most of today's pc systems. looking on your audience. Keep font size for paragraph text between ten
and twelve pts.
important graphics: Graphics square measure necessary, as they lend visual selection ANd
attractiveness to an otherwise boring page of text. However, do not over-use them, and confirm that
add that means or context to your written content. Don’t overload anybody page with over three or four
pictures.
Quality photography: an easy thanks to increase visual attractiveness is to use prime quality
photography. prime quality product pictures square measure particularly necessary for on-line retailers.
Simplicity: Keep it easy and permit for adequate white house. tidy layouts enable viewers to specialize
in your message. do not overload your website with excessively complicated style, animation, or
alternative effects simply to impress your viewers.
Along with vogue, your website should have substance. keep in mind that your audience is trying to find
info that may facilitate them create a choice, thus it ought to be informative and relevant. Use this
chance to extend visitant confidence in your company's data and competency.
Guidelines
Short and arranged copy: Clearly label topics and break your text up into tiny paragraphs. do not bore
your guests with visually overwhelming text. you have but ten seconds to hook your guests, thus grab
their attention by being clear, laconic and compelling.

Update your content regularly: nobody likes to scan a similar factor over and once more. Dead or
static content won't bring guests back to your site!
Speak to your visitors: Use the word you the maximum amount as attainable. Minimize the
employment of me, us and us.
Contemplate a pro: Unless you’re AN particularly sensible author, think about employing
knowledgeable to put in writing or edit your text content
Usability
A critical, however typically unnoticed part of a roaring web site is its degree of usability. Your website
should be straightforward to scan, navigate, and perceive. Some key usability parts include:
Simplicity: the most effective thanks to keep guests pasted to your website is thru valuable content,
sensible organization and engaging style. Keep your website easy and well organized.
Fast-loading pages: A page ought to load in twenty seconds or less via dial-up; at over that, you may
lose over half your potential guests.
Minimal scroll: this can be significantly necessary on the primary page. produce links from the most page
to scan a lot of a few explicit topic. Even the Search Engines can reward you for this behavior.
Consistent layout: website layout is extraordinarily necessary for usability. Use an identical layout and
repeat bound parts throughout the location.
Prominent, logical navigation: Place your menu things at the highest of your website, or on top of the
fold on either facet. Limit your menu things to ten or fewer. Remember, your guests square measure in
an exceedingly hurry -- do not create them seek for info.
Descriptive link text: Usability testing shows that long link text makes it a lot of easier for guests to
seek out their method around a website. Long, descriptive link text is favored by Search Engines, too.
Back links square measure necessary to allow users a way of direction and to stay them from feeling
lost. Use a website map, and breadcrumbs, if necessary.
Cross-platform/browser compatibility: totally {different completely different} browsers typically have
different rules for displaying content. At a minimum, you must check your website within the latest
versions of web somebody (currently, versions eight and 9), yet as Firefox and campaign.
Screen Resolution: Screen resolution for the everyday pc monitor continues to extend. Today, the
common internet natter uses a resolution of 1024 x 768 pixels. However, you would like to create
positive that what appearance sensible at this setting will work nicely for alternative resolutions.
Recommendations
Include a Value Proposition

The offer, or statement of purpose, tells the guest what you do and why you do it.
Put your offer on your landing page, in your feature if conceivable. Add it to your blog or about page.
Tell the guests precisely what they will get on the off chance that they enlist you, purchase your item,
buy in to your pamphlet or read your blog.
Site Navigation
 The route on your site fills two needs;
 It enables the client to discover what they're searching for
 It helps your web index rankings
Your guests should start things out, web indexes second. Be human. Utilize engaging route rather than
bland "What We Do" content. Utilize words that your guests would utilize and words that your guests
are hunting down. It's less snaps for the client and helps web indexes demonstrate your significance.
This is an incredible case. When you get to their site, you know precisely what they are putting forth;
pepper splash and wellbeing items.
Invitation to take action Text
The invitation to take action, or CTA, is gigantic. You have your clients on the site, they're intrigued, now
what do you need them to do? Let them know! Utilize the first individual voice (I, me, my) to give the
clients a chance to guide the CTA. Case: Download My Guide. Another viable approach is utilizing the
WYLTIWLT (Wilty Wilt) test.Inside 5 seconds of arriving on your site, can your guests figure out what
your organization does? Could clients effortlessly explore to the blog on the off chance that they have
to? Is the design of your valuing straightforward? Do you have a to a great degree high ricochet rate? In
case you're ending up replying 'no' to these inquiries, it may be an ideal opportunity to investigate the
way you've been planning and enhancing your site. A site can't just prevail by exceeding expectations in
restricted viewpoints, (for example, exclusively plan or substance). It needs an outline that encourages
into your site's client experience, usefulness, and properly supplements your substance. Your site
additionally needs to unmistakably speak with your gathering of people what you do, why you do it, and
who you do it for. It's anything but difficult to get got up to speed with how incredible you are as a
business, that you neglect to ensure we are tending to center concerns your crowd has most
importantly. Certain components on your site will bring down the esteem and message you're
attempting to pass on. Convoluted activitys, content that is too long, stocky site pictures are only a
couple of variables on the rundown.
With a group of people that exclusive has a capacity to focus of 8 seconds; you have to make an initial
introduction that effectively gets the primary focuses over. This ought to be finished with short, capable
segments of substance and material photos/symbols that are separated off by clear and succinct
headers. In the event that you have those, at that point survey it and ensure it doesn't contain language
or uncertain phrasing. It just serves to sloppy your substance and befuddles your clients. A few words to

maintain a strategic distance from incorporate people to come, adaptable, hearty, versatile, simple to
utilize, forefront, earth shattering, best-of-breed, mission basic, inventive ... those are on the whole
words that have over utilized by hundreds if not a huge number of organizations and don't make your
substance any all the more engaging. Creating extraordinary substance and offers just go up until this
point on the off chance that you aren't giving your clients the chance to share what you have. On the off
chance that your site at present needs social offer catches, you could be passing up a great opportunity
for a considerable measure of web-based social networking movement that is produced from individuals
as of now perusing your blog! In the event that this sounds new to you, social sharing catches are the
little catches that are around the best or base of blog entries. They contain symbols of various web-
based social networking site and enable you to share the page specifically on the web-based social
networking channel of your decision. These catches go about as a non-pushy instrument that supports
social sharing from your purchaser personas.
Conclusion