National Portrait Gallery: Stakeholders, Governance, and Objectives

This report provides a comprehensive analysis of the National Portrait Gallery (NPG), examining its history, organizational structure, and objectives. It identifies the key objectives of the NPG, referencing its consumer trends and sustainability projects. The report details the financial operations and governance structure, including the roles of the chairman, board of directors, and chief executive, along with standards of good governance. It defines stakeholders, analyzes their power and interest using Mendelow’s Matrix, and discusses current issues affecting the gallery. The report uses the NPG's Annual Report to illustrate points about finance and sustainability. This analysis offers insights into the NPG's operations, stakeholder relationships, and its approach to achieving its goals.

National portrait gallery

Table of Contents
Task One..........................................................................................................................................4
Overview ....................................................................................................................................4
Give an overview of the National Portrait Gallery including its history and organisational
structure.......................................................................................................................................4
Objectives AND TRENDS ........................................................................................................4
Identify all the objectives of the National Portrait Gallery.........................................................4
Sustainability [250 words]..........................................................................................................6
HOW THE MUSEUM OF LONDON OPERATE ....................................................................9
Governance ................................................................................................................................9
Identify the chairman, board of directors and chief executive of the National Portrait Gallery
in a diagram including all their names. Explain whether they are executive or non-executive
directors. Identify and describe standards of good governance that they follow. ......................9
Task Two ......................................................................................................................................11
Stakeholders .............................................................................................................................11
Stakeholder Power and Interest Theory ...................................................................................13
stakeholder power and interest [300 words].............................................................................14
Current Issues ...........................................................................................................................16
REFERENCES .............................................................................................................................18
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Task One
Overview
Give an overview of the National Portrait Gallery including its history and organisational
structure
The National Portrait gallery, London was founded in the year 1856. The main objective
of this gallery is to promote understanding of women and men who have created history for
British. This museum promotes the appreciation and understanding of portraiture in all media. In
this gallery, there is collection of famous portraits across the world. This collection is displayed
in London and other parts of UK. The collection of this museum is continued to be displayed
in London as St. Martin's Place. This gallery is supported by both government and individuals,
foundations and trusts, shops, and by using website. The main motive of this gallery is to become
the foremost centre for study as well as research into portraiture. This Gallery has a wholly
owned subsidiary company known as National Portrait Gallery company limited. This company
is having six directors which consists of a Trustee, three gallery senior executives and two
independent non executive directors. The Portrait Trust was established for working alongside
the gallery in order to promote enjoyment of people. This trust is not active since few years. The
auditor of this gallery's account in controller General. The National Audit Office is not providing
any non audit services.
Objectives AND TRENDS
Identify all the objectives of the National Portrait Gallery
Objectives of National Portrait Gallery Activities for achieving these
objectives
To increase the understanding as well as engagement
with the collection and art of portraiture
Exhibitions have been shared with
partner institutions abroad like
Gainsborough's family Album.
This Gallery provided a forum for
scholars who are working on

different subjects. Conferences are
developed through universities
and partnerships.
To develop gallery's collection and create opportunities
for commission and acquisition and also improving
conservation and care
The Gallery includes twentieth
century individuals including
Audrey Hepburn and this was
bought from The Bern Schwartz
Family Foundation. This
collection also includes varied
programmes of commissions for
addressing under represented
areas of the collection.
To enhance the range of audiences for National Portrait
Gallery
New acquisitions budget were
made for the reference collection
and a number of important
purchase were possible by this
collection. This gallery launched
Friday Lates, which is an evening
with DJ's, Pop up bars, drawing
class and talks.
To make national hub of the gallery and share ideas and
expertise regarding portraiture and learning centre in
London.
This gallery initiated various
touring exhibition projects with
the partnership of national Trust.
This gallery also has loans
programme for supporting
exhibitions in UK as well as
abroad.
To maximise the financial resources which are available
by both private as well as public sector support, licensing
and trading by effective management of assets and
This gallery has catering service
too which has views of Trafalgar
Square and Portrait cafe at

resources of the Gallery basement.
To develop an essential resource i.e. staff by extension of
staff diversity, development and training programmes.
This Gallery has promoted
engagement and involvement of
staff by providing equal
opportunities to all people within
museum.
Consumer trend that is followed in National Portrait gallery is that this organisation is
working for developing and progressing the project of inspiring people. This project is based on
using the consumer opinion and their choice for providing service. This Gallery contains
information about various famous people of British who are involved in doing great work for the
country. Thus, it is essential to build a plan for restructuring and maintaining the service
provided by this museum. This will help in providing good experience to people who visit this
museum.
Sustainability [250 words]
The usage of digital medium for promoting Gallery is helpful for raising revenue. The
promotion of Gallery is done in front of members and followers. This is helpful in appealing
prospect for involvement and support. This is done for encouraging some online donations.
Gallery provides simple registration and payment process for public art competitions. An
effective booking and ticketing is given for events and exhibitions. An on-site catering offer that
has ability for online booking is provided at the gallery. This gallery promotes opportunities for
venue hire, loans and firming. This Gallery is assessing all the opportunities in order to develop
digital products. There is presence of cross promoting of different factors of the commercial that
is offered online. Customer intelligence is build by collecting data across various range of
systems. The Gallery must review the digital aims around access, understanding and
sustainability on regular basis and the digital content of Gallery is developed on various
principles such as these are audience focused, accessible for target audience and personalised
presentation depending upon audience interest.

HOW THE MUSEUM OF LONDON OPERATE
The National Portrait Gallery has followed the regulation scheme for collecting money to
operate museum. Gallery protects vulnerable individuals and other members of public to obtain
funds. There is CRM system of this Gallery which monitors approaches and ensures that no one
is experiencing multiple approaches that might take place pressure on people to give money.
This Gallery has a number of stakeholders and they attend various meetings for collecting more
funds to operate gallery. This has a connected charity i.e. Portrait Trust, which done not impact
on operating policies of Gallery. The ways used for getting funds for this Gallery are restricted
reserves. This is a reserve account which contains money and it can be used for a specific
purpose. Also, this charity uses unreserved funds for doing daily operations of running a
museum.
Governance
Identify the chairman, board of directors and chief executive of the National Portrait Gallery in a
diagram including all their names. Explain whether they are executive or non-executive
directors. Identify and describe standards of good governance that they follow.
This Gallery is an executive non departmental public body which gets sponsored by
culture, digital, sport and media and charity. The governance framework of this gallery
comprises of processes and systems , values and culture that directs and controls operations of
the Gallery. The board of trustees – This Gallery consists of sixteen trustees which have
meetings in every quarter. These are appointed once in four years and a chairperson is elected
from them. The trustees of this Gallery are mentioned in the below table -
David Ross (Chairperson)
Dr Brian Allen
Allegra Berman
Roger Blundell

Rob Dickins
Kim Evans
Marcus Harling
Sir Michael Hintze
Dr Joanna Kennedy
Andrea Leadsom
Christopher Le Brun
Dr Andrew Roberts
Bjorn Saven
Sir Peter Stothard
Chris Townsend
Rachel Wang
Shearer West
Jonathan Yeo
The act followed by the Gallery for establishing sub committees and undertaking the
activities in effective manner. The board consists of delegated authority from the board and it
has advisory committees which do not have authority to make decisions. This organisation
comprises of trustees and non trustees and committees which report to board by attending
various meetings. There is an audit and risk committee that considers internal control structure of
Gallery. This is responsible for internal as well as external audit risk and compliance with
regulatory environment. There is remuneration committee which has to evaluate the performance
and functioning of the Gallery. A financial committee is present in which budgets and financial
performance of the gallery are analysed. The investment committee has to review performance of
investment funds of Gallery and provide advise on investment strategy. This committee has to

meet two times in an year. As this Gallery is having Inspiring People Project, the Board has to
review all the activities related to project of Inspiring People.

Task Two
STAKEHOLDERS
Provide a definition of a stakeholder and identify 6-8 stakeholders of the National Portrait
Gallery in a diagram.
Stakeholder is defined as group of individuals who have interest within company and
they can affect the business or get affected by business. A primary stakeholder consists of
customers, employees, investors and suppliers. They can be internal or external. The internal
stakeholders are individuals who are having direct relationship with organisations such as
ownership, employment or investment. On the other hand, external stakeholders are individuals
who are not directly connected with company. They can be affected by actions of the company.
The stakeholders of National Portrait Gallery are Staff, Visitors (Customers), Government
Trustees, Community and Artists of the gallery. Some of the artists whose portraits are present
in National Portrait gallery have made Portrait of Henry Purcell, Portrait of Elizabeth I, Queen of
England, Lady Colin Campbell, etc. This gallery has staff and employees who work in this
Portrait gallery and keeps it running. There is a cleaning department for managing sweeping, the
management department has to monitor various activities related to solving issues of people
while visiting the gallery. Food department takes care of facility of restaurant. Other galleries
and museums are also stakeholders and trustees who are providing funds to this Portrait gallery
are important stakeholders.