National Sea Life Centre: Customer Service and Recommendations Report

This report examines the customer service at the National Sea Life Centre in Birmingham, UK, established in 1996. It provides an overview of the aquarium's features, including its marine and freshwater displays, and the innovative design by Norman Foster. The report defines good customer service and its importance in creating customer loyalty. It then analyzes the customer service observed at the Sea Life Centre, highlighting the unique design's impact on attracting visitors. The report concludes with recommendations, such as lowering entry fees and providing tourist guides to enhance the visitor experience, and includes a list of relevant references.

Introduction
•The National Sea Life was established on 5th July, 1996 at
Birmingham, United Kingdom.
•This is an aquarium having 60 displays of marline as well as
freshwater life.
•The capacity of ocean tank is 1,000,000 litres of water which
has house giant in terms of green sea turtles, tropical reef fish,
blacktip reef sharks that consists of transparent of 360 degree
underwater tunnel.
•It was designed by Norman Foster.

Good Customer Service
 Good customer service is defined as thorough knowledge of
experience and inventory with product and help consumers in
making suitable choices for them in best possible manner.
 It is also referred as going above and beyond in order to make
consumer happy in terms of solving their issues and problems in
positive manner.
 This is very important for organisation to make their customers
happy and provide satisfaction for creating loyalty and retaining them
in best possible manner.

Customer Service Observed
 As each and every consumer has some expectation with their visited
place or things.
 They want high quality customer service and better experience so
that they can enjoy.
 In context of Sea Lake, it is designed in unique and innovative way
which helps in attracting people to visit it.
 It has transparent oceans having more than 2000 living creatures.

Recommendations
 The respective tourist attraction place is famous worldwide due to its
design and transparent ocean carried by it.
 Though there are some recommendations which are provided for
improving it.
 The entry fee is too high which cannot be afforded by everyone so it
is recommended to lower down ticket prices so that every people
can come and enjoy.
 Many people comes from outside country so in this context there
should be facility of tourist guide who can explain visitors in better
manner.

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