This report details an e-marketing plan developed for the National Sports Campus Ireland (NSC) with the goal of attracting 50,000 new gym members. The plan utilizes the SOSTAC framework, encompassing Situation analysis (PEST, SWOT, competitor analysis, and key trends), Objectives (using the 5 S's - Sell, Speak, Serve, Save, Sizzle), Strategy (product, promotion, place, price, process, people and integration), Tactics (website development, social media campaigns, e-commerce, and mobile applications), Actions (time and budget), and Control (KPIs like sales, inquiries, subscriptions, and website visitors). The report includes an analysis of the Irish e-marketing landscape, outlining the current trends, political, economic, social, and technological factors impacting the industry. It also presents a detailed SWOT analysis, outlining the strengths, weaknesses, opportunities, and threats for NSC. The plan emphasizes the importance of integrating online and offline activities, leveraging social media, and utilizing tools like advanced DBMS, big data, and peer-to-peer transactions. The report concludes by emphasizing the importance of continuous monitoring and evaluation of the plan's effectiveness through key performance indicators (KPIs).
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