Nationwide Bank Marketing Plan: A Comprehensive Report

Desklib provides solved assignments and past papers to help students succeed.

MARKETING PLAN

Contents:
 Need of marketing for a bank
 Bank strategy for marketing
 Structure of marketing plan
 Coherent evidence-based marketing
plans
 Implementation of plan
 Marketing using 7Ps

Introduction:
 The first step of marketing is to change
the mission and vision of an organization.
the marketing plan helps in branding of a
organizations and a bank. So the
presentation includes the marketing
strategy and plan of the Nationwide
bank.

Need of marketing for a
bank:
 To compete with
the market
 To make reach to
the customer
 To make
communication
effective
 To know customers
requirements

Bank strategy for
marketing:
 Experience : customer’s need, preference
and relations
 Social platform: finding the popular social
media platform and join it.
 Help: Help customers by guiding, where
you can as through email, messages etc.

strategy for marketing
 Approach new
market: To achieve
fast growth attract
new customers and
open branches at
new place.
 Online offers and
solution: Provide
solution and offers
to your customer
online

Structure of marketing
plan:
 Analyzing current priorities and position
of bank
 External factors affecting the
organization
 Analyzing opportunities, strengths and
weaknesses of organization.
 The resources to achieve these
objectives.

Structure of marketing
plan:
 Actions, products,
responsibilities.
 Requirement of
finance and
resources.
 Regular feedback
and analyzing
outcomes

Coherent evidence-based
marketing plans:
 Achievable goals
 Strategies to compete in market
 Implementation of Actions and tactics
required plan of these strategies
 Allocation of budget and resources
 Methods for analyzing the plans
 Motivation and team effort

Implementing the plan:
 Identify where to
allocate budget
 Team motivation
and efforts
 Diversity and
customer help
 Managing
performance of
employees and
efforts for marketing

Marketing for nationwide bank
using 7Ps
 Product: should satisfy the requirements
of customers
 Promotion: publicity including customer
information and building image.
 Place: Location of branches
 Price: fix interest, fees, service and
transaction charges.
 People: dedication and motivation of
team or staff

Use of 7Ps
 Processes: delivery
of services, system
and procedure
 physical evidence:
evaluation of
service and
assessment
through customers.