Project Management Plan for Native Bush Species Business Expansion

This report details the project management plan for Native Bush Species, an Australian organic food manufacturer and retailer. The company aims to expand its business, increase sales, and enhance brand awareness, particularly through website development. The project involves creating a website with a shopping cart, recipes, and information about the health benefits of bush spices. The plan includes defining the project scope, setting criteria for success, outlining project assumptions, dependencies, constraints, and preliminary risk assessments. The report also includes emails to senior management, defining the project scope management plan, and detailing the work breakdown structure. The project's success hinges on implementing the new website within two months, achieving a 20% sales increase within 12 months, and positive market research results. The budget for the website development is $8,500, and the website will be developed by a skilled contractor with SEO optimization and professional content creation. The target market includes health-conscious consumers with an average annual income of approximately $80,000. The project scope includes project initiation, resource analysis, stakeholder discussions, and scope control processes.

Dissertation Chapter -
Literature Review
(Task 2 and 3)

TASK 2.................................................................................................................................................3
Write a project authorisation request.................................................................................................3
Send an email to the senior management team (your assessor)..........................................................3
Define the project scope....................................................................................................................4
Send an email to the senior management team (your assessor)..........................................................4
Participate in a meeting with the Senior Management team (your assessor.......................................5
Finalise project scope management plan............................................................................................5
Send an email to the senior management team (your assessor)..........................................................6
TASK 3.................................................................................................................................................6

TASK 2
Write a project authorisation request
Native Bush Species is company which manufactures and retail range of organic Australian
native foods which include Native herbs and spices, Native herbal teas and native fruit
jams and conserves. It is based in Coffs harbour, NSW Australia and established in 2010.
At present respective organisation is selling their products through small supermarkets and
health stores. Moreover, it have basic website also which includes four pages i.e., Home,
about us, product and contact details.
Business objective of company is to increase their sales in next 3 years as well as to create
brand awareness, develop broader product range and expanding within overseas markets
such as Hong Kong, Japan and Singapore. For this, their targeted customers are those who
enjoy gourmet foods and age group will be 35 to 65. Moreover, most consumers are health
conscious and care about protecting environment and have average annual income approx.
$80,000. Thus, respective organisation motive is to enhance their business operations at
global level and generate huge revenue and brand awareness within competitive business
environment.
Send an email to the senior management team (your assessor).
To,
Manager
Sir,
This is regarding new memo of Native Bush species company and enhancing its business
in overseas market. Overall memo is attached in this mail which include each and every
aspects. Kindly prove it so that we can work on it further.
Business objective of company is to increase their sales in next 3 years as well as to create
brand awareness, develop broader product range and expanding within overseas markets
such as Hong Kong, Japan and Singapore. For this, their targeted customers are those who
enjoy gourmet foods and age group will be 35 to 65. Moreover, most consumers are health
conscious and care about protecting environment and have average annual income approx.
$80,000.
The Operations Manager has provided the following information to assist with the initial
project authorisation and the following development of the project management scoping

document:
 Inclusions - Website is to include a shopping cart so customers can order products
directly through the website. Customers should also be able to access recipes and
general information about the health benefits of bush spices.
 New web site implemented within 2 months from the implementation of the project
plan, sales show 20% increase over 12 months, market research shows brand
increasingly recognized.
 Budget available for development of web site is $8,500.
 Web site to be developed by a skilled contractor. SEO optimisation also required.
Content needs to be professionally written.
Define the project scope
Project Scope Management Plan
Introduction and background
Native Bush Species is company which manufactures and retail range of organic Australian
native foods which include Native herbs and spices, Native herbal teas and native fruit
jams and conserves. Moreover, it have basic website also which includes four pages i.e.,
Home, about us, product and contact details.
Criteria for success
 Company will include shopping cart in their website so that customer will be able
to order products directly through website. Along with this, customers will be able
to access general information and recipes related to health benefits of bush spices.
 New website will implemented in 2 months from implementation of project plan,
sales show 20% increase in over 12 months and market research shows brand
increasingly recognized.
 For development of budget available web site is $8,500.
 Web site will be developed through skilled contractor and content needs to be
written professionally.
Project assumptions
Business objective of company is to increase their sales in next 3 years as well as to create
brand awareness, develop broader product range and expanding within overseas markets

such as Hong Kong, Japan and Singapore. For this, their targeted customers are those who
enjoy gourmet foods and age group will be 35 to 65. Moreover, most consumers are health
conscious and care about protecting environment and have average annual income approx.
$80,000.
Project dependencies
Business expansion through developing website in effective manner and liking by several
people.
Project constraints
For development of budget available web site is $8,500
Preliminary risk assessment
Risk associated with this project is lack of resources as well as knowledge about new
market area in which company will be going to establish their business.
Project stakeholders
There are several stakeholders of respective organisation such as investors, customers,
employees and many more.
Work breakdown structure
Project initiation
Resource analysis
Information and discussion to stakeholders
Fund raising and resources
Allotment of task to staff members
Scope control process
By checking each and every step of project in effective manner an company will able to
accomplish scope of project in better manner.
Send an email to the senior management team (your assessor).
To,
Manager
Sir,
All we had already discussed ne plan for business in last email as well as memo was
already attached in that mail. For continuing this discussion and implementing overall plan
in effective manner there is requirement to conduct meeting. So that, each and everything

will discuss in meeting within effective manner and employees will work on it. Kindly,
revert for this email and give date and timing for conducting meeting. Project scope are as
follows :-
Thank you
Participate in a meeting with the Senior Management team (your assessor
To,
Manager
Sir,
All we had already discussed ne plan for business in last email as well as memo was
already attached in that mail. For continuing this discussion and implementing overall plan
in effective manner there is requirement to conduct meeting. So that, each and everything
will discuss in meeting within effective manner and employees will work on it. Kindly,
revert for this email and give date and timing for conducting meeting. Project scope are as
follows :-
Project Scope Management Plan
Introduction and background
Native Bush Species is company which manufactures and retail range of organic
Australian native foods which include Native herbs and spices, Native herbal teas and
native fruit jams and conserves. Moreover, it have basic website also which includes
four pages i.e., Home, about us, product and contact details.
Criteria for success
 Company will include shopping cart in their website so that customer will be
able to order products directly through website. Along with this, customers will
be able to access general information and recipes related to health benefits of
bush spices.
 New website will implemented in 2 months from implementation of project plan,
sales show 20% increase in over 12 months and market research shows brand
increasingly recognized.
 For development of budget available web site is $8,500.
 Web site will be developed through skilled contractor and content needs to be

written professionally.
Project assumptions
Business objective of company is to increase their sales in next 3 years as well as to
create brand awareness, develop broader product range and expanding within overseas
markets such as Hong Kong, Japan and Singapore. For this, their targeted customers are
those who enjoy gourmet foods and age group will be 35 to 65. Moreover, most
consumers are health conscious and care about protecting environment and have average
annual income approx. $80,000.
Project dependencies
Business expansion through developing website in effective manner and liking by
several people.
Project constraints
For development of budget available web site is $8,500
Preliminary risk assessment
Risk associated with this project is lack of resources as well as knowledge about new
market area in which company will be going to establish their business.
Project stakeholders
There are several stakeholders of respective organisation such as investors, customers,
employees and many more.
Work breakdown structure
Project initiation
Resource analysis
Information and discussion to stakeholders
Fund raising and resources
Allotment of task to staff members
Scope control process
By checking each and every step of project in effective manner an company will able to
accomplish scope of project in better manner.
Finalise project scope management plan
In meeting project scope has been decided that will be implement for expanding
business operation of respective organisation. These are mention below :-

 Company will include shopping cart in their website so that customer will be able to
order products directly through website. Along with this, customers will be able to
access general information and recipes related to health benefits of bush spices.
 New website will implemented in 2 months from implementation of project plan,
sales show 20% increase in over 12 months and market research shows brand
increasingly recognized.
 For development of budget available web site is $8,500.
 Web site will be developed through skilled contractor and content needs to be written
professionally
Send an email to the senior management team (your assessor).
To,
Manager
Sir,
This mail has been written for project management plan. Business objective of company is
to increase their sales in next 3 years as well as to create brand awareness, develop broader
product range and expanding within overseas markets such as Hong Kong, Japan and
Singapore. For this, their targeted customers are those who enjoy gourmet foods and age
group will be 35 to 65. Moreover, most consumers are health conscious and care about
protecting environment and have average annual income approx. $80,000. This project
have some scope which are mention below :-
 Company will include shopping cart in their website so that customer will be able
to order products directly through website. Along with this, customers will be able
to access general information and recipes related to health benefits of bush spices.
 New website will implemented in 2 months from implementation of project plan,
sales show 20% increase in over 12 months and market research shows brand
increasingly recognized.
 For development of budget available web site is $8,500.
 Web site will be developed through skilled contractor and content needs to be
written professionally.
TASK 3
Send an email to Senior Management (your assessor).

To,
Manager
Sir,
All we had already discussed ne plan for business in last email as well as memo was
already attached in that mail. For continuing this discussion and implementing overall plan
in effective manner there is requirement to conduct meeting. So that, each and everything
will discuss in meeting within effective manner and employees will work on it. Kindly,
revert for this email and give date and timing for conducting meeting. Project scope are as
follows :-
 Company will include shopping cart in their website so that customer will be able
to order products directly through website. Along with this, customers will be able
to access general information and recipes related to health benefits of bush spices.
 New website will implemented in 2 months from implementation of project plan,
sales show 20% increase in over 12 months and market research shows brand
increasingly recognized.
 For development of budget available web site is $8,500.
 Web site will be developed through skilled contractor and content needs to be
written professionally.
Thank you
Send an email to PR Pulse (your assessor).
To,
Manager
Sir,
This mail has been written for project management plan. Business objective of company is
to increase their sales in next 3 years as well as to create brand awareness, develop broader
product range and expanding within overseas markets such as Hong Kong, Japan and
Singapore. For this, their targeted customers are those who enjoy gourmet foods and age
group will be 35 to 65. Moreover, most consumers are health conscious and care about
protecting environment and have average annual income approx. $80,000. This project
have some scope which are mention below :-
 Company will include shopping cart in their website so that customer will be able
to order products directly through website. Along with this, customers will be able

to access general information and recipes related to health benefits of bush spices.
 New website will implemented in 2 months from implementation of project plan,
sales show 20% increase in over 12 months and market research shows brand
increasingly recognized.
 For development of budget available web site is $8,500.
 Web site will be developed through skilled contractor and content needs to be
written professionally.
Write a report on scope creep
To,
Manager
Sir,
This mail has been written for project management plan. Business objective of company is
to increase their sales in next 3 years as well as to create brand awareness, develop broader
product range and expanding within overseas markets such as Hong Kong, Japan and
Singapore. For this, their targeted customers are those who enjoy gourmet foods and age
group will be 35 to 65. Moreover, most consumers are health conscious and care about
protecting environment and have average annual income approx. $80,000. This project
have some scope which are mention below :-
 Company will include shopping cart in their website so that customer will be able
to order products directly through website. Along with this, customers will be able
to access general information and recipes related to health benefits of bush spices.
 New website will implemented in 2 months from implementation of project plan,
sales show 20% increase in over 12 months and market research shows brand
increasingly recognized.
 For development of budget available web site is $8,500.
 Web site will be developed through skilled contractor and content needs to be
written professionally.
Send an email to the senior management team (your assessor).
To,
Manager

Sir,
This mail has been written for project management plan. Business objective of company is
to increase their sales in next 3 years as well as to create brand awareness, develop broader
product range and expanding within overseas markets such as Hong Kong, Japan and
Singapore. For this, their targeted customers are those who enjoy gourmet foods and age
group will be 35 to 65. Moreover, most consumers are health conscious and care about
protecting environment and have average annual income approx. $80,000. This project
have some scope which are mention below :-
 Company will include shopping cart in their website so that customer will be able
to order products directly through website. Along with this, customers will be able
to access general information and recipes related to health benefits of bush spices.
 New website will implemented in 2 months from implementation of project plan,
sales show 20% increase in over 12 months and market research shows brand
increasingly recognized.
 For development of budget available web site is $8,500.
 Web site will be developed through skilled contractor and content needs to be
written professionally.