Strategic Plan for Native Bush Spices Australia: 20XX-20XX

Desklib provides past papers and solved assignments. This document contains a strategic plan for Native Bush Spices Australia.

Strategic Plan
20XX – 20XX
(Native Bush Spices Australia)
© 2016 J&S Learning Work and Eduworks Resources
Strategic Plan template V1.0
1

Executive Summary
The Company is based in Coffs Harbour, NSW and the business was established in the year
2010 to cater the demand of native food products.
Vision
The vision of the company is to make development in the business internationally and domestic.
It further includes to build the brand awareness.
Mission
The mission is to provide the best and the customized services to the customers. The mission
also includes enhancing the value of the stakeholders.
Our values are:
 Honesty
 Respect
 Excellence
 Professionalism
 Integrity
 Innovation
Strategic Objectives and Goals
• Enter into the international market by the end of this year.
• Capturing 20 percent of the market share
• enhancing customer satisfaction
© 2016 J&S Learning Work and Eduworks Resources
Strategic Plan template V1.0
2

The market
Market characteristics & conditions
There is continuous development in the market of food and spices as there are already so many
competitors for Native Bush Spices Australia. the innovation in the products has also been seen.
PESTLE Analysis
Political
 Trading Policies
 Lobbying
 Foreign pressures
 Conflicts in political arena
Economic
 Disposable income
 Taxation exchanges
 Local economic situation
 Inflation rate
Technological
 Research and development
 Technological development
 Legislation in the field of technology
Social
 Buying access
 Demographics
 Consumer opinions
Environmental
 International as well as national environmental issues
 environmental regulations
 market value
 Customer value
Legal
 Current legislation in home country
 Employment law
 competitive regulations
Situation Analysis
Strengths Weaknesses
 Increasing market share
 Good quality of products
 Wide distribution chain
 Affordable products
 Weak business strategies
 Lack of the brand awareness
in market
 Lack of presence in
international market
© 2016 J&S Learning Work and Eduworks Resources
Strategic Plan template V1.0
3

Opportunities Threats
 To make the entry into the
international market
 Attracting and retaining talented staff.
 Very high competitive market
 Political changes
Actions
The following table identifies the actions we plan to take to achieve our strategic objectives.
Actions Timelines Responsibility Key performance
indicator
Make marketing activities
month
Financial
manager Increasing sales by 20%
Making recruitment Month Human resource
management
Hiring the best talent up
to 50 employees
Exporting activities Year Finance manager Making sales from
international market
Developing new ideas for
products
Year Operations
manager
Increment in the product
ranges
© 2016 J&S Learning Work and Eduworks Resources
Strategic Plan template V1.0
4