Strategic Plan Report: Native Bush Spice Australia Singapore Expansion

This report presents a strategic plan developed for Native Bush Spice Australia, focusing on its potential expansion into the Singapore market. The report begins with an executive summary and table of contents, followed by a detailed PESTLE analysis to assess political, economic, social, technological, legal, and environmental factors relevant to the Singaporean market. A SWOT analysis is then conducted to identify the company's strengths, weaknesses, opportunities, and threats. Based on these analyses, the report recommends a cooperative venture strategy and provides a completed strategic plan, including a meeting agenda and minutes. The report emphasizes the importance of considering Singapore's health-conscious consumers, stable government, and the need for a well-defined supply chain. The overall aim is to guide Native Bush Spice Australia in successfully entering and thriving in the Singapore market. The report also includes references to support the analysis and recommendations.

Running head: STRATEGIC PLAN
STRATEGIC PLAN
Name pf the Student
Name of the University
Author Note

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Executive Summary
In this report, the main aim of the discussion will be to conduct a PESTLE analysis as well as
SWOT analysis in order to inform the development of the strategic plan. A strategic plan will
also be developed, along with the communication of the strategic plan. For that meeting
agenda and meeting minutes will be laid in order to discuss the strategic plan. It will help to
monitor the performance of the strategic plan for Native Bush Spice Australia, as well as to
evaluate the strategic planning process. A report will be required to be provided to the
management team will also be provided.

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Table of Contents
Introduction................................................................................................................................3
PESTLE Analysis of the Company............................................................................................3
SWOT Analysis of the Company...............................................................................................5
Recommendation........................................................................................................................6
Completed Strategic Plan...........................................................................................................7
Meeting Agenda.........................................................................................................................9
Meeting Minutes......................................................................................................................12
Conclusion................................................................................................................................12
References................................................................................................................................14

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TASK 2
Meeting Minutes
1. The agenda items will be to confirm the about the vision of the organization, it’s mission
and the values in order to seek the approval for the improvement of the new strategic plan of
Native Bush Spices. The requirement of the strategic directions as well as the operational
priorities in the meeting.
2. Points to be discussed in the meeting:
New Strategic Plan: To get approval from the management board for performing a PESTLE
and SWOT analysis before entering the market of Singapore, and strategize the plan
accordingly, whether to do co-operative venture or not. It will be a co-operative venture for
the organization.
Mission of the company: Commitment of providing the highest quality product to the
customers of the organization
Vision of the company: To perform customer-centric business in the marketplace of
Singapore, Japan and Hong Kong.
Values: To respect the choices of the customers, taking responsibility of the employees,
customers, community and the environment, having excellence, caring the people in and
around the company, be innovative and working with integrity.
Strategic Direction: How much viable will be the co-operative venture for the organization of
Native Bush Spices Australia.
Operational Priorities: Steps needed to be taken for the company in order to start a co-
operative venture in the market place of Singapore.

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TASK 3
Introduction
In this report, the main aim of the discussion will be to conduct a PESTLE analysis as
well as SWOT analysis in order to inform the development of the strategic plan. A strategic
plan will also be developed, along with the communication of the strategic plan. For that
meeting agenda and meeting minutes will be laid in order to discuss the strategic plan. It will
help to monitor the performance of the strategic plan for Native Bush Spice Australia, as well
as to evaluate the strategic planning process. A report will be required to be provided to the
management team will also be provided. Native Bush Spices Australia is mainly based in
Coffs Harbour, NSW. The organization was established in the year 2010 in order to cater to
the demands for Australian native food based products. The organization has received
organic certification in order to offer different types of products to the consumers in different
parts of the country. Native Bush Spices Australia thereby manufactures and also retails huge
range of organic native food of Australian origin (Australianbushspices.com.au. 2019). The
different products offered by the company include, Native herbs and spices, Native fruit jams
and the conserves and Native herbal teas. The report will be based on the development of a
strategic plan for the expansion plans that have been developed by Native Bush Spices. The
country that has been chosen for expansion by the organization is Singapore.
PESTLE Analysis of the Company
This analysis will help Native Bush Spices to evaluate the political, economic, social
or cultural, technological, legal and environmental factors of the market of Singapore, so that
it will help the company to strategize their plans accordingly to invest in the untapped market
of Singapore.

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Political Factors – The political situation of the country is able to play a major role in
the ways by which an organization like, Native Bush Spices is able to maintain its position.
The support that is provided by the government is considered to be important for the
operations of the organization and products that are offered to the customers. Singaporean
government is mainly known for the support that it is able to provide to the proper growth of
local business organizations and the effect that the support has on revenues that are gained as
well (Prajogo, 2016).
Economic Factors – The Singaporean economy is highly stable and is able to provide
major levels of opportunities to different business organizations. The economic support that
is provided by the country has a major impact on the organizational operations and its
position in the industry as well. Customers in Singapore also have high buying power and are
able to maintain the levels of operations in an effective manner (Tsakalerou, 2018).
Social Factors – Singaporean consumers are health conscious and they purchase
products based on the levels of health value that are provided by them. The powerful flavours
that are a part of the products offered by the organization are also able to attract the
customers in an effective manner. The social situation of the country is thereby able to
support the operations of the Singaporean organizations in a huge manner. The organic nature
of products has an immense effect on the ways by which customers are attracted (Wheelen et
al., 2017).
Technological Factors – The development of technology is able to affect the
production and manufacturing process of Native Bush Spices. The speed of production can
increase further and this can lead to the development of a huge customer base as well. The
future operations of Native Bush Spices is affected in a huge manner by the technologies that

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are developed in Singapore and are also used in the country (Michael, Storey & Thomas,
2017).
Environmental Factors – The environmental pollution based factors need to be
considered in order to maintain the production operations of Native Bush Spices in
Singapore. The company needs to keep the pollution levels low in order to maintain its
operations in the country in a sustainable manner. The loss of forest areas has been able to
affect the environment of Singapore in a negative way and this has led to the development of
different environmental policies (Hitt, Ireland & Hoskisson, 2016).
Legal Factors – The legislations that have been developed in Singapore are quite
transparent in nature. The favourable legislations have been able to play a major role in the
proper development of the local distribution in Singapore and the e-commerce operations as
well. The economic growth in Singapore is affected in a positive way by the legal condition
and legislations that have been formed in the country as well. The e-commerce policies that
have been introduced by the government are able to play a major role in the development of
the organizational operations for a longer period of time (Morschett, Schramm-Klein &
Zentes, 2015).
SWOT Analysis of the Company
This analysis will help to identify the strengths and weaknesses of Native Bush Spices
as well as to identify the opportunities and threats of the company which will be beneficial
for the company to strategize their plans accordingly before entering the marketplace of
Singapore.
Strengths – The demand for native and organic spices is quite high in the domestic
and the international markets as well. The organic spices are considered to be quite healthy
by customers in different parts of the country. Overall levels of returns that are received by

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the organization based on its domestic sales of spices are quite high. The opportunities that
are provided to the organization based on improvement of operations in the industry are huge.
The environment friendly nature of the industry is considered to be a major factor related to
its improvement and levels of sales (Hamilton & Webster, 2018).
Weaknesses – The levels of exports that are made by the organization are low and
this leads to a reduction in the overseas sales. The processing and manufacturing plants of the
organization are not available in huge manner in various parts of the country. The
organization does not develop aggressive marketing and advertisement based activities in
order to attract the customers. The lack of proper levels of awareness is considered to be an
important factor that affects the revenues of Native Bush Spices. The customers in different
parts of the country do not have major knowledge based on the organic products that are
offered to them (Hitt, Ireland & Hoskisson, 2016).
Opportunities – Native Bush Spices has been provided with the opportunity to
proper development of the markets on a domestic as well as international areas. The sales of
different types of spices in the domestic and international areas are considered to be major
opportunities of growth for the organization. The health based benefits that are provided by
products of Native Bush Spices are able to affect the revenues gained by the organization and
improvement of the products as well. The benefits provided by the products can be used in
order to develop its position in the industry for a longer period of time (Michael, Storey &
Thomas, 2017).
Threats – The levels of competition that are faced by the organization in Australia are
able to play a major role in reduction of revenue levels. The lack of proper distribution
system of the organization is also a major factor that affects the sales. Low levels of
distribution can also lead to the lack of levels of awareness and development of a major

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product range as well. The company is also not able to provide a wide variety of products to
the customers in order to fulfil their needs and demands (Morschett, Schramm-Klein &
Zentes, 2015).
Recommendation
 Native Bush Spices need to utilise the maximum opportunities found in the SWOT
analysis of the organization. As discussed earlier, the sales of different types of spices
in the international market place of Singapore are considered to be a major
opportunity of growth for the organization. The organization need to follow a
cooperative venture, where the organization would have a choice to organise
themselves as the limited liability company in Singapore. Native Bush Spices will be
an independent entity there, which will be owned as well as managed by the members
or the stakeholders of the organization.
 The health based benefits that are provided by products of Native Bush Spices will be
able to create an impact in Singapore bit for that a proper strategic plan need to be
followed by the organization, which will help to improve the products as well, which
will be suggested by the customers by the after sales survey which need to be done by
the organization.
 The different factors analysed in the PESTLE analysis also need to be followed by the
company, so that no complications will be faced by the organization when they will
enter the market place of Singapore for the first time.
 Necessary steps need to be taken by the company in order to reduce the threats in the
untapped market of Singapore.
 The supply chain management of the organization also needs to be improved in order
to expand the business operations of the organization in the region of Singapore.

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 The stable government will help the organization to grow as well as sustain in the
market place of Singapore, where the people are health conscious and the products
need to be manufactured by the people accordingly to the tastes and preferences of the
people (Tsakalerou, 2018).
Completed Strategic Plan
A proper and complete strategic plan will help Native Bush Spices to enter the market
place of Singapore. An efficient strategic plan will help to utilise the strengths and
opportunities of the company which is discussed above in this report. This will also help
Native Bush Spices to minimize the weakness and threats for the company as well as to take
into account the various factors discussed under the PESTLE analysis of the company. The
strategic plan need to include (Wheelen et al, 2017):
 The company need to change their business operations to a Cooperative Venture,
where the organization would have a choice to organise themselves as the limited
liability company in Singapore. Native Bush Spices will be an independent entity
there, which will be owned as well as managed by the members or the stakeholders of
the organization.
 The company need to segment the market according to the population and income of
the people of Singapore, as well as the age and behaviour of the people.
 After the segmentation, Native Bush Spices need to identify the targeted people as
their targeted customers
 Proper promotional activities need to be performed by the company
 Budgets need to be allocated in each and every steps needed in order to capture the
market of Singapore

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 The products need to be manufactured by the company according to the tastes and
preferences of the people of the market place of Singapore, as the people are out there
are health conscious
Meeting Agenda
Agenda can be termed as a list of meeting activities by an organization in order to
discuss about the strategies which are going to be implemented and what are the results of the
plan which is already enforced into the market place. The meeting agenda of Native Bush
Spices are given as follows (Parker & Kirk, 2017):
1. Define the Meeting Goal – The main aim of this meeting agenda will be to discuss
about the strategic plan of Native Bush Spices which is to be finalised and implemented in
the untapped market place of Singapore. The necessary changes, if required, will be finalized
and proper implementation process will be started after that. The recommendations done after
the PESTLE and SWOT analysis will be evaluated so that necessary steps can be included in
the strategic plan of the business. Every people who will attend the meeting will get a proper
synopsis of the entire marketing strategy which the organization is going to be implemented
in the untapped market place of Singapore.
2. Outline a list of meeting agenda topics for discussion – A list should be prepared
which will be followed in the meeting agenda. The list can be short but it should be detailed
enough so that the team members can prepare themselves for the meeting to make an
effective contribution The list will include:
 What are the recommendations gathered after the analysis of SWOT and PESTLE
methods?
 What is the strategic plan of Native Bush Spices?
 Are there any necessary changes which need to be implemented in the strategic plan?

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 What will be the budget allocation in each and every steps of the strategic plan?
 How much the company is ready to enter the untapped market of Singapore,
according to the current condition of the organization?
3. Identification of the List of Attendees – This will include the total number of
members who should be present in the meeting. The list are as follows:
 Chief Executive Officer
 Managing Director
 Marketing Manager
 Accounts Manager
 Human Resource Manager
 Production Manager
 Purchase Manager
 All Senior Managers of the organization
 All other Marketing Executives of the organization
 All Sales Executives of the organization
4. Action Items and Off-topic discussions – This section will include some action item
need to be taken like the number of senior managers as well as marketing and sales
executives who will be transferred to the region of Singapore, the number of persons to be
hired initially in Singapore, where the office will be made, how many branches will be made,
where will be the warehouses of the company and others. This will help to clear all the
necessary discussions of the entire thing for Native Bush Spices.
5. Meeting Details – This will include about the time and place of the meeting as well as
the logistics of the meeting, which will include the supply of the food and beverages. The
meeting details are as follows:

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 Meeting Date: 17.7.2019
 Meeting Place: Royal Gardenia Hotel, New South Wales
 Meeting Time: 8:00 A.M.
 Itinerary details:
 Breakfast
 Start of the meeting
 A 15-minute break
 Continuation of the meeting
 Lunch break
 Continuation of the meeting
 A 15-minute break
 Continuation of the meeting
 Dinner with drinks after the completion of the meeting
Meeting Minutes
This includes the immediate written records of a hearing or a meeting. This helps to
explain the events of the meeting as well as the list of attendees, a statement of the issues to
be studied by the participants, and related decisions or responses for the issues. The steps of
the meeting minutes are as follows (Council, 2014):
1. Preparation for the Board Meeting – The minutes of the meeting need to
discussed with the CEO of the organization. The venue details as well as the list of attendees
need to be finalized with the CEO fir the meeting agenda.
2. Take a record of the Meeting – Here the notes of the meeting will be noted,
which will be shared with the list of attendees so that they can prepare themselves for the

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meeting. This will include the date and time of the meeting, names of the people who will be
present and who will be absent, actions taken are granted or not and others.
3. Writing the official record of the Meeting Minutes – Here the review of the
meeting will be recorded, so that it can be distributed for clarifications and review the
actions, so that necessary steps can be taken accordingly.
4. Signing, Filing and Sharing Minutes – This will be followed once the minutes of
the meeting are completely done, and signing it by the CEO before making it official. No
more adjustments will be possible after this step.

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TASK 4
Monitor and Evaluation of the Strategic Plan
It can be seen that there is an increase in the total sales revenue of Native Bush Spices
has increased by 20% in one year of the implementation of the strategic plan in the market of
Singapore. Opportunities has raised in alliance marketing, and 20% increase in the sales can
come from here. The selling of the products in the international market has contributed 20%
of the total revenue of the company. New products have also been identified in the website of
the competitors, so that Native Bush Spices can change their plans accordingly on the basis of
the products manufactured by the competitors. Apart from Singapore, the company has
started selling their products in Hong Kong as well. The overall sales have increased by
$250,000 in just one year. The total sales of the organization have amounted to $70,000 from
the international markets only. Though no partner has identified in the market of Singapore,
who can be taken in the cooperative venture. No innovative ideas have been initiated, and no
progress has been made on alliance marketing till date. The company is still unsure about the
selection of the primary or secondary research to identify the market opportunities.
Conclusion
From the above report, it can be concluded that there are opportunities available for
Native Bush Spices to expand their business operations in the market place of Singapore.
Though there are threats, by the company can overcome by the strengths and minimizing of
the weaknesses. The company need to follow the strategic plans in an efficient and effective
way so that the company can enjoy a competitive edge over others.

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