Strategic Marketing Report: Native Snacks' Market Entry Strategy

This report analyzes Native Snacks' strategic marketing plan for entering the Australian market. It examines the extent to which the marketing mix elements (product, promotion, price, and place) should be standardized or adapted, advocating for an adoption method to cater to local preferences. The report then applies the Customer-Based Brand Equity (CBBE) model to assess how Native Snacks can build a strong brand identity, meaning, response, and resonance in the new market, emphasizing the unique ingredients and environmental benefits of the products. Finally, the report discusses how integrated marketing communications (IMC) can be effectively utilized in the Australian market and proposes methods to measure and improve marketing success.

Strategic marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
To what extent should the different elements of the marketing mix be standardised or adapted
for your chosen country..........................................................................................................1
Applying the Customer Based Brand Equity model, critically analyse how your client could
build and manage a strong brand in this new market.............................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Strategic marketing defined as a formative process in which aspects related to planning,
developing and implementing of strategies is being done in order to gain more competitive
advancements in selected market segment. It is a forward looking and a long-term approach
through which business organisation can effectively accomplish their goals while ensuring more
sustainable competitive edge (Visconti, Peñaloza and Toulouse, 2020). Strategic marketing acts
as a crucial element for an entity through which by understanding actual needs and wants of
consumers, company can differentiate themselves from competitors in order to provide value to
consumers. With the implementation of strategic marketing process into organisational
functioning, business can effectively able to maximize their profitability and productivity.
Present report has been conducted Native Snacks, company offer products with high quality and
better taste in order fulfil consumer satisfaction in best effective manner. Main value of this
company is to share a new way of snacking with world with unique ingredients and flavours. In
addition to this company also have a mission to support farmers at the beginning and new
initiatives in order to protect planet. In this report formative discussion has been made on
different elements of marketing mix, application of consumer based brand equity model in order
to effectively manage and well strong market image.
To what extent should the different elements of the marketing mix be standardised or adapted for
your chosen country
Marketing mix is most important element in which organisation can increase profitability
in rapid changing environment. This framework includes different type of elements that allow an
organisation to successfully offer their products and services in marketplace. It has been
evaluated that in the process of expanding their presence in international market it is essential for
an entity to have prime knowledge related to how adoption and standardization play key essential
role in international market place. With help of this organisation can effectively expand their
business in international market segment and can further gain maximum advantage. It has been
identified that in terms of standardization organisation perform their business while believing
union of culture, environment and consumer demand similar around the globe. In terms with
adoption in this entity satisfy consumer with having local image. Along with this it has been
identified that native snacks while offerings their personal services in Australia is taking
1

advantage of adoption method in order to successfully enter into foreign market place. In this
company effectively consider the entire essential environmental constant as well as factors like
taste, climate, societies, race, education, occupation of individual in order to manage consumer
taste and demands (THIS, 2020). With the help of this company can effectively able to satisfied
customers with their local taste.
Product:
In this it has been evaluated that company offer snacks with different flavours and
ingredients in order to satisfy customers within Australian market. Respective entity is required
to evaluate that taste and preferences and further satisfied customer with the product of their
native taste. In adoption method with the use of national strategy organisation can increase their
success in foreign market. In terms with present scenario by evaluating consumer preferences
and undertaking use of adapting process legal requirements, cost consideration of Australia
native snacks can offer entirely new product in country as to gain maximum advantage.
Promotion:
In this it has been identified that in Australia customers are sensitive towards promotional
campaigns and in this these campaigns acts as key essential element through which consumers
are motivated to buy product or services (Alao, Asikhia and Makinde, 2020). It has been
identified that Australia is culturally different from other countries and have their own fairy and
legends hero tales. For instance with the use of endorsing, cricket heroes rather than celebrity
endorsements Native snacks can effectively influence consumers in effective manner. Along
with this it is also essential for respective organisation to change their promotional strategies
according to Australian marketplace and evaluate culture, custom and business practices of
Australian market in order to influence customers purchasing behaviour in a comfortable
manner.
Price:
The factors keep vary from one market to another in order to explain their business in
Australia. It is essential for native snacks to consider pricing strategy, transportation cost and
middleman cost in respective marketplace in order to conduct the process of distribution channel
in budget margin. In addition to this entity is also required to identify vary rates of tariff taxes,
cost of insurance, packing and shipping that prevails in Australia in order to safeguard
themselves from cost of exchange rate fluctuations. In addition to this, currency also impact upon
2

profitability of organisation in order to ensure success in this market segment. Company is
require to understand price value equation in order to conduct their business in profitable
manner.
Place:
Place is of the most important aspect which is required to be undertaken by an
organisation in an effective manner. In this entity is required to determine channel requirements
that are prevailing in Australia and evaluate location of potential consumers. In addition to this
native snacks is also required to establish channel networks like intermediaries in order to take
their business in the marketplace of Australia in effective manner. It has been identified that
complexity of distribution system differentiates across market. Thus, it is important for entity to
determine target market of Australia in order to accomplish those operations in effective manner.
Thus, according to the above discussion it has been identified that in order to ensure their
successful entry in Australian market native snacks is required to facilitate all the element of
marketing mix through adopting adoption method (Galli, 2020). As due to change in government
law, taxes, consumer behaviour, culture, believes preferences and taste entity is required to
satisfy target market accordingly in order to satisfy customers as per their native choice.
Applying the Customer Based Brand Equity model, critically analyse how your client could
build and manage a strong brand in this new market
Level 1: Brand Identity (who are you?)
Native Snack offers their products with new, innovative and unique taste for example sea
salt+ pink pepper, sea salt vinegar and more. In addition to this their products offer better crunch
and taste and are also better for environment.
Level 2: Brand Meaning (what are you?)
Native snacks offer popped lotus seeds. It has been evaluated that they are the best snack
you’ve never heard of. They come from the lotus flower, a plant Native to India
and are a popular snack across the country.
3

Level 3: Brand Response (What are the feelings for the brand?)
As it has been evaluated that, product of company are good for environment and customers
health as their seeds are from lotus which directly came from lotus flower fruit and are growing
in a natural way in rivers and ponds (Lim, Jee and De Run, 2020). This exception made
company products highly acceptable in different marketplaces.
Level 4: Brand Resonance (a strong relationship)
Native snack offer their products with high value and is also having great brand identify
among marketplace. In addition to this, with natural taste and good health company products
highly attract customer trust and loyalty.
CONCLUSION
As per the above mentioned report it has been concluded that marketing strategy play a
crucial role through which organisation can fulfil their aims and objectives in time effective
manner and can further assure more competitive edge in respective industry or market segment.
With the use of marketing mix company can differentiate their product and services among other
competitors and can satisfy customers in more attractive manner. In addition to this it has been
evaluated that consumer based brand equity model also provide organisation with an access to
evaluate consumers need and manage strong brand in new market place. With the application of
4

strategic marketing entity can maximize their potential and can assure success in new market
segment.
5

REFERENCES
Books and Journals
Visconti, L.M., Peñaloza, L. and Toulouse, N., 2020. Marketing management: A cultural
perspective. Routledge.
Lim, W.M., Jee, T.W. and De Run, E.C., 2020. Strategic brand management for higher education
institutions with graduate degree programs: empirical insights from the higher education
marketing mix. Journal of Strategic Marketing, 28(3), pp.225-245.
Smith, K.T., 2020. Marketing via smart speakers: what should Alexa say?. Journal of Strategic
Marketing, 28(4), pp.350-365.
Galli, B.J., 2020. Using marketing to implement a strategic plan: Reflection of practiced
literature. In Start-Ups and SMEs: Concepts, Methodologies, Tools, and
Applications (pp. 1518-1532). IGI Global.
Rezvani, M. and Fathollahzadeh, Z., 2020. The impact of entrepreneurial marketing on
innovative marketing performance in small-and medium-sized companies. Journal of
Strategic Marketing, 28(2), pp.136-148.
Heinze, A., Fletcher, G., Rashid, T. and Cruz, A. eds., 2020. Digital and social media marketing:
a results-driven approach. Routledge.
McLeay, F., Lichy, J. and Asaad, F., 2020. Insights for a post-Brexit era: Marketing the UK as a
study destination–An analysis of Arab, Chinese, and Indian student choices. Journal of
Strategic Marketing, 28(2), pp.161-175.
THIS, T.M.I.L., 2020. Strategic Marketing Planning. Hashtags and Headlines: Marketing for
School Leaders, p.29.
Alao, A.E., Adefulu, A.D., Asikhia, O.U. and Makinde, O.G., 2020. Strategic Marketing and
Competitive Advantage of Selected Petroleum Products Marketing Companies in
Nigeria: The Moderating Role of Resource Capabilities. Journal of Accounting, Business
and Finance Research, 9(1), pp.12-23.
6