Southern Cross University ISY00243: Natural-Lee Website Design Report

This report presents a comprehensive system analysis and design for the Natural-Lee website, a project aimed at automating the ordering and delivery processes for an organic produce business. It details the organization's background, identifies current problems like time-consuming manual procedures, and outlines proposed business benefits such as online presence and data storage. The report includes a work breakdown structure, project schedule with a Gantt chart, risk analysis, and a cost/benefit analysis demonstrating a positive NPV and ROI. Furthermore, the report covers system capabilities like online ordering and payment, and concludes that the website development is crucial for enhancing business efficiency. The provided details include a comprehensive financial analysis, including a break-even point and yearly cash flow analysis. The report is a system requirements document, guiding the selection of a suitable computer application for the client.

Running head: SYSTEM ANALYSIS AND DESIGN
System Analysis and Design
Name of the Student:
Name of the University:
Author Note

1
SYSTEM ANALYSIS AND DESIGN
Table of Contents
Introduction......................................................................................................................................2
Name of the organization.................................................................................................................2
Organizational Background.............................................................................................................2
Organizational Chart........................................................................................................................2
Area of the Organization under study..............................................................................................3
Problem Description........................................................................................................................3
Business Benefits.............................................................................................................................4
System Capabilities.........................................................................................................................4
Work Breakdown Structure.............................................................................................................5
Project Schedule..............................................................................................................................5
Gantt Chart.......................................................................................................................................8
Risks................................................................................................................................................9
Cost/Benefit Analysis......................................................................................................................9
Conclusion.....................................................................................................................................10
Bibliography..................................................................................................................................12

2
SYSTEM ANALYSIS AND DESIGN
Introduction
The report has been used here for the description of the web based solution to be
developed for Phil and Wendy. They are looking to develop a solution that would ease out the
ordering and delivery of the products for their customers. They are looking to form organization
who would be growing fruits and vegetables and make profit by selling those.
The description of the development of the website for the organization has been analyzed
and ideated in this report. The report provides the details system specification document for the
developer who would be developing the system.
Name of the organization
The name of the organization is Natural-Lee.
Organizational Background
The organization was started at first by Phil Lee who used to develop great organic
products. After giving up carpentry Phil was indulged into the permaculture activities. The
organization was formed up by Phil with the help of his wife Wendy. The organization started
with selling the products on door to door basis and home delivery to their customers.
Additionally, the customers used to make calls to the organization for placing their orders in the
system and the products were delivered at their doorstep. However, this was a time consuming
process and the process was also not suitable for the business of the organization. The finances
and the customer management was not performed in this process followed by the organization.
Hence, the need for a web presence of the organization had come up.
Organizational Chart

3
SYSTEM ANALYSIS AND DESIGN
Area of the Organization under study
The main area of description in this report is the business process of the organization and
ordering and delivery process. Currently the manual procedures are being followed in the
Natural-Lee company. Hence, there is lengthy process that the customers are required to follow
in the current procedures of the organization. The customers generally drop by or make the order
on call to the organization. The orders are then recorded by the orders department in the
organization. In addition to this, the delivery process is also manual in the system. The delivery
was made to the customers who lived in specific areas and not throughout the area or the district.
Hence, the business of the organization was restricted to a great deal.
Problem Description
The main problems identified in the current business scenario of the organization are:
 Time consumption: The whole business procedure of the organization is manual and
hence, the full process takes up a lot of time which is very difficult both for the growth of
business of Phil and the also the customers are not much satisfied. Hence, there is a need
to automate this procedure.
 Ordering Process: The ordering process is very slow and lengthy for the customers. The
current business model makes the customer place the order by placing a phone call which
cannot be attended on a 24x7 basis. Hence, this many customers miss out on placing an
order if they wish to. Hence an online presence is necessary for the organization to make
the business live on 24x7 basis.
 Delivery Process: The deliveries are made only to the selected areas of North, South,
East, West, or “close” to Phil’s station. Hence, the business is being limited for the
organization. Hence, the organization is required to improve their delivery procedure and
create a system for the customers so that they can interact with the business very easily.
 Payment process: The payment process is currently manual and Phil generally
memorizes the details. However, this is very risky for the organization as they might miss
out on payments that would be hampering the finances of the company. Hence, there is
need for an accounting system and database to be running at the backend of the system to
be developed for the organization. The data of the customers are also to be stored that
would be helpful in recognizing them and referring to the purchases made by them.

4
SYSTEM ANALYSIS AND DESIGN
Business Benefits
The main business benefits that the company can obtain with the development of the
website:
 Online presence: The organization would be having an online presence with
development of the website which would be helpful for them in the enhancement of
business procedure of the organization. This would also enhance their reputation as the
website would be helpful in spreading the response of the website. This would attract
more and more customers to the business of the company and expanding their business in
the process.
 Availability: The system would be available to the customers for ordering at any time and
the company would be able to have the orders even when the staffs of the organization
are offline. This would be avoiding the hamper to the business due to the unavailability.
 Data Storage: The system would be able to store different type of data that would be
helpful for the company and Wendy so that the balances can be calculated efficiently. In
addition to this, the customer data and the orders would also be stored automatically, that
would enable procedures such as delivery alerts to the delivery staffs.
 Customer Satisfaction: The customer would be getting an immediate response and an
online interface that would be making them happy and increase the overall customer
satisfaction towards Natural-Lee automatically.
 Business Efficiency: The business efficiency of the Naturally-Lee organization would
also increase to a great extent as a result of the deployment of the website and the
increase in customer satisfaction. The organization would also save a lot of money with
the deployment and increase their revenue.
System Capabilities
The system capabilities of the Natural-Lee organization website are described below:
 Provide login and registration facilities to customers
 Place orders online
 Make online payments
 View customer, orders, products data

5
SYSTEM ANALYSIS AND DESIGN
Work Breakdown Structure
The work break down structure for the Natural-Lee organization website is provide
below:
Development of website
for Natural-Lee
Project initiation
Client Meeting
Problem Description
Requirements
Gathering
Budget allocation
Project design
Project team
allocation
functional
Requirements
Non-Functional
Requirements
Hardware
Requirements
System Design
System Modelling
Website Wireframing
Client confirmation
Project Implementation
Procurement of
Hardware
Purchase softwares
Software Installation
Front End
Development
Data base
development
Backend integration
Website deployment
Purchase domains
Set Up SEO
Upload Project
Website Testing
Bug removal
Error Reduction
Updating current
project
Uploading project
System
Documentation
Risk Management and
Maintainance
Risk Analysis
Risk Identification
Risk Mitigation
Allocate HR for
maitanance
Allocate budget for
maitanance
Project Closure
Handing over
Documentation
Project Team Sign
Off
Project Schedule
The schedule provide below is used for the description of the time required and the
budget for the development of the website:
Task Name Duration Start Finish Predecessors Cost
Development of website
for Natural-Lee
106 days
Mon
8/26/19
Mon
1/20/20
$17,044.00
Project initiation 9 days
Mon
8/26/19
Thu 9/5/19 $1,504.00
Client Meeting 3 days
Mon
8/26/19
Wed
8/28/19
$768.00
Problem Description 2 days Thu 8/29/19 Fri 8/30/19 2 $224.00
Requirements Gathering 2 days Mon 9/2/19 Tue 9/3/19 3 $224.00
Budget allocation 2 days Wed 9/4/19 Thu 9/5/19 4 $288.00
Project design 18 days Fri 9/6/19 Tue 10/1/19 $2,800.00
Project team allocation 4 days Fri 9/6/19
Wed
9/11/19
5 $576.00
functional Requirements 2 days Thu 9/12/19 Fri 9/13/19 7 $224.00
Non-Functional 1 day Mon Mon 8 $256.00

6
SYSTEM ANALYSIS AND DESIGN
Requirements 9/16/19 9/16/19
Hardware Requirements 2 days Tue 9/17/19
Wed
9/18/19
9 $512.00
System Design 3 days Thu 9/19/19
Mon
9/23/19
10 $336.00
System Modelling 3 days Tue 9/24/19 Thu 9/26/19 11 $336.00
Website Wire framing 2 days Fri 9/27/19
Mon
9/30/19
12 $416.00
Client confirmation 1 day Tue 10/1/19 Tue 10/1/19 13 $144.00
Project Implementation 44 days
Wed
10/2/19
Mon
12/2/19
$6,852.00
Procurement of Hardware 2 days
Wed
10/2/19
Thu 10/3/19 14 $1,868.00
Purchase software 1 day Fri 10/4/19 Fri 10/4/19 16 $984.00
Software Installation 4 days
Mon
10/7/19
Thu
10/10/19
17 $448.00
Front End Development 11 days Fri 10/11/19 Fri 10/25/19 18 $1,056.00
Data base development 14 days
Mon
10/28/19
Thu
11/14/19
19 $1,344.00
Backend integration 12 days Fri 11/15/19
Mon
12/2/19
20 $1,152.00
Website deployment 5 days Tue 12/3/19
Mon
12/9/19
$624.00
Purchase domains 2 days Tue 12/3/19
Wed
12/4/19
21 $288.00
Set Up SEO 1 day Thu 12/5/19 Thu 12/5/19 23 $112.00
Upload Project 2 days Fri 12/6/19 Mon 24 $224.00

7
SYSTEM ANALYSIS AND DESIGN
12/9/19
Website Testing 18 days
Tue
12/10/19
Thu 1/2/20 $3,232.00
Bug removal 4 days
Tue
12/10/19
Fri 12/13/19 25 $608.00
Error Reduction 5 days
Mon
12/16/19
Fri 12/20/19 27 $560.00
Updating current project 6 days
Mon
12/23/19
Mon
12/30/19
28 $1,728.00
Uploading project 1 day
Tue
12/31/19
Tue
12/31/19
29 $112.00
System Documentation 2 days Wed 1/1/20 Thu 1/2/20 30 $224.00
Risk Management and
Maintenance
10 days Fri 1/3/20
Thu
1/16/20
$1,744.00
Risk Analysis 2 days Fri 1/3/20 Mon 1/6/20 31 $288.00
Risk Identification 3 days Tue 1/7/20 Thu 1/9/20 33 $432.00
Risk Mitigation 2 days Fri 1/10/20
Mon
1/13/20
34 $592.00
Allocate HR for
maintenance
2 days Tue 1/14/20
Wed
1/15/20
35 $288.00
Allocate budget for
maintenance
1 day Thu 1/16/20 Thu 1/16/20 36 $144.00
Project Closure 2 days Fri 1/17/20
Mon
1/20/20
$288.00
Handing over
Documentation
1 day Fri 1/17/20 Fri 1/17/20 37 $144.00
Project Team Sign Off 1 day Mon Mon 39 $144.00

8
SYSTEM ANALYSIS AND DESIGN
1/20/20 1/20/20
From the schedule it can be seen that the project is to be completed in 106 days and
would be completed within a total budget of 17044 dollars.
Gantt Chart
The Gantt Chart for the project has been below:

9
SYSTEM ANALYSIS AND DESIGN
Risks
The risks identified for the system are:
 Data breaches
 Payment gateway failure
 Unsteady internet connections
Cost/Benefit Analysis
Project Cost-Benefit Analysis for
Website development of Natural-
Lee
Analysis Variables:
Discount Rate Used 6.00%
Annual Benefits
$
17,000.
00
Annual Operational Costs
$
8,800.0
0
One-Time Development Cost
$
17,044.
00
Year of
Project
0 1 2 3 4 5
TOTAL
S
Economic Benefit $0.00
$
17,000.
00
$
17,000.
00
$
17,000.
00
$
17,000.
00
$
17,000.
00
Discount Rate 1.0000 0.9434 0.8900 0.8396 0.7921 0.7473
PV of Benefits $0.00
$16,03
7.74
$15,12
9.94
$14,273
.53
$13,46
5.59
$12,703
.39
NPV of all BENEFITS $0.00
$
16,037.
74
$
31,167.
68
$
45,441.
20
$
58,906.
80
$
71,610.
18
$
71,610.
18
One-Time COSTS
$(17,
044.00
)
Recurring Costs $0.00
$
(8,800.
00)
$
(8,800.
00)
$
(8,800.0
0)
$
(8,800.
00)
$
(8,800.0
0)
Discount Rate 1.0000 0.9434 0.8900 0.8396 0.7921 0.7473
PV of Recurring Costs $0.00
$
(8,301.
89)
$
(7,831.
97)
$
(7,388.6
5)
$
(6,970.
42)
$
(6,575.8
7)

10
SYSTEM ANALYSIS AND DESIGN
NPV of all COSTS
$(17,
044.00
)
$
(25,34
5.89)
$
(33,177
.86)
$
(40,566.
51)
$
(47,53
6.93)
$
(54,112.
80)
$
(54,112.
80)
Overall NPV
$
17,497.
38
Overall ROI
0.3234
Break-even Analysis
Yearly NPV Cash FLOW
$(17,
044.00
)
$
7,735.8
5
$
7,297.9
7
$
6,884.8
8
$
6,495.1
7
$
6,127.5
2
Overall NPV Cash FLOW
$(17,
044.00
)
$
(9,308.
15)
$
(2,010.
18)
$
4,874.7
0
$
11,369.
87
$
17,497.
38
From the cost benefit analysis performed above it can be seen that a positive NPV and
ROI is obtained as discount rate of 6%. It can be seen from the graph provided below that the
break-even point for the organization is obtained at 2.5 years’ time. After the time the business
would have a steady growth with an increased rate of profit per year.
0 1 2 3 4 5 0
$0.00
$10,000.00
$20,000.00
$30,000.00
$40,000.00
$50,000.00
$60,000.00
$70,000.00
$80,000.00
Break-Even Analysis: Natural-Lee Company
NPV of all BENEFITS NPV of all COSTS
Year
D
o
l
l
a
r
s
Conclusion
For conclusion it can said that the development of the website is very necessary for the
company as it would be increasing the business efficiency of the company to a great extent. The
report has been used here for the description of the website deployment of the company. The

11
SYSTEM ANALYSIS AND DESIGN
details of the company and the project which is to be developed has been described in the repost
with the help of some tools. The gnat chart, projects schedule and the cost benefit analysis have
been included in the report to aid the discussions in the report.