This project presents a comprehensive business plan for launching a natural perfume company, focusing on perfumes made from natural substances without alcohol or chemicals. It begins by highlighting the benefits of natural perfumes, emphasizing their refreshing properties and unique scents derived from natural oils. The project identifies various types of natural perfumes, including soil-based and roll-in-oil perfumes, and addresses the current market dominated by synthetic perfumes. It presents a strong case for the market opportunity in Australia, where there is a demand for natural products, and details a marketing and sales strategy to reach the target audience. The project references relevant literature, including academic journals and books, to support its claims and provide a solid foundation for the business proposal. The project aims to capitalize on the growing consumer preference for organic and chemical-free products, positioning the new brand for success in the perfume industry.
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