Naturally Xero: A Product Analysis and Market Strategy Report

This report provides a detailed analysis of the 'Naturally Xero' product, a sugar-free energy drink made from natural ingredients. It covers the product's features, target market (athletes, dancers, and health-conscious consumers), and its unique selling points, such as sustainable packaging and the drink's ability to boost energy and support the immune system. The report examines the product's availability in retail stores and online platforms, and emphasizes the company's focus on quality and environmental responsibility. The analysis includes a discussion of the benefits of the drink, the importance of sugar-free options, and the potential to reduce anxiety. The report also highlights the use of recycled materials for packaging and the company's commitment to environmental sustainability. The references included provide additional context and support the claims made in the report.

BUSINESS

Table of Contents
MAIN BODY...................................................................................................................................3
REFERENCES................................................................................................................................1

MAIN BODY
The new product name “ Naturally Xero” is a soft drink which is an energy drink that
contain sugar free and boost up with energy on human body. This drink can help people to
prevent the certain diseases like weakness, making immune system strong and improving blood
cells and proper heart functioning in human body (Farhat, Dewison, and Stevenson, 2021). This
is some benefits that is being given to consumers and makes it different due to there contain
which are made up of natural ingredients like Ginger, turmeric, lemon, Hibiscus and many more
which taste like a lemonade drink to consumers and no sugar added. It boosts up the energy of
consumer through this new drink with a small bottle of 250 ml which was enough to gain energy
for a single day. The “Naturally Zero” drink products is packed which is being recycled
products which prevent harm to environment by converting waste plastic into cane which further
can be recycled again. These products are very innovative that drink effect remains in bottle for 3
months from the date of manufacturing. It also reduces the cost of production of company which
are using these type technology for their goods. The “Naturally Xero” drink is pure made up
from naturally ingredient which help consumers to boost up with their immune system during
summers. As there are number of people are increasing who are avoiding sugar consumption and
focus more on heath consciousness (Kaur, Kumar, and et.al., 2020). This drink product is sugar
free contains zero sugar in it. It attracts more of customers in market who are looking for natural
and sugar free content products. The company is targeting mostly to atheists, dancer and
teenager. While other consumers who are working and feels low energy in there work are also
targeted customer by company. It also removes anxiety in people which consumers can minimize
through this drink that help to control their high anxiety. These type of customers are large in
number and contents that include also attract customer toward drink. The availability of products
are in retail store like Tesco, Sainsbury and Aldi and in addition to retail store, online available
in company app store and other apps store like Amazon are also available. Company's main
motto is to provide with quality drink that makes immune strong and healthy living life by
people are very important. Whereas, to save the environment, company also initiate on recycle
products using for making canes and bottles (Deliza, RLima, and Ares, 2021). The canes and
bottles which are used are again recycled by company or usage of this Bootle and canes to create
plants for protecting environment.

REFERENCES
Books and journals
Farhat, G., Dewison, F. and Stevenson, L., 2021. Knowledge and Perceptions of Non-Nutritive
Sweeteners Within the UK Adult Population. Nutrients 2021, 13, 444.
Kaur, J., Kumar, and et.al., 2020 Process optimization for the preparation of tea and fruit‐
oriented Energy Drink: a nutritional approach. Journal of Food Processing and
Preservation, p.e15363.
Deliza, R., Lima, M.F. and Ares, G., 2021. Rethinking sugar reduction in processed
foods. Current Opinion in Food Science.
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