Nature Care Products: A Comprehensive Marketing Business Report

This report outlines a marketing plan for Nature Care Products, an Australian company specializing in eco-friendly skincare. It includes a SWOT analysis identifying the company's strengths (eco-friendly products, strong financial budget), weaknesses (higher prices, lack of a robust recruiting process), opportunities (expanding on social media, international market launch), and threats (competition, potential customer loss due to price). The report further details two marketing opportunities: launching products internationally and expanding on social media, along with associated risks. It then applies the 4Ps of the marketing mix (Product, Place, Price, Promotion) to Nature Care, followed by marketing tactics and the Ansoff Matrix to explore market penetration, product development, market development, and diversification strategies. The conclusion emphasizes the importance of marketing planning for business growth and development.

Marketing Business On
Nature Care Product

Table of Contents
Marketing Business On Nature Care Product..................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Report on the SWOT analysis conducted....................................................................................3
Two marketing opportunities and possible risks for the marketing opportunity identified.........4
4P's of Marketing mix..................................................................................................................4
Marketing Tactics........................................................................................................................5
Ansoff Marketing Matrix.............................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
In general, every business or organization has made the marketing plan for the upcoming
future. Marketing plan is a way of deciding the strategy and theories which needs to implement
into the business to drive them at a successful position (Suh, Auberson, and et.al, 2021). The
report is illustrating the concept in which an organization named Nature's care which is located
in the Australia have to make their cosmetic products at a successful position through different
strategy and practices. With the help of marketing plan, the organization can achieve the well
opportunities and victory which leads them to higher position.
MAIN BODY
Report on the SWOT analysis conducted.
Strength
As per the above case study, the nature care
products has the strength as they provide eco-
friendly and qualitative skin care products with
impressive packaging creates a well reputation
in the market (Kragt and Manero, 2021). Also,
the organization has strong financial budget
from which they are able to promote the
products in the effective way.
Weakness
Looking at the weak points of the company,
they deliver the products into higher prices
compared to their competitors from which they
can lose their potential consumer. In has also
founded that, the company do not follow the
recruiting and retaining process with the
effectual and beneficial purpose.
Opportunity
A company will get the opportunities by
expanding their product measure at social
media platform which will enhance the growth
of a company. Along with this, they can also
launch their goods at international market such
as Japan so that they can enhance their growth
in the entire universe and can achieve the
annual growth at least 10% more than previous
three years.
Threat
The company has the risk and threat of being
substituted by their competitive rivalry such as
Botani. Keeping the cost of the goods higher
can decrease the customer scale from which
the cash flow management will get the direct
impact which will reduce the company
development and surroundings.

Two marketing opportunities and possible risks for the marketing opportunity identified.
As the case study and swot analysis has described the two major opportunity of a mentioned
company which demonstrate the concept of expanding the new cosmetics at social media
platform and also can launch the product into the one international market. In general, it is
important to understand and know entire details when a company starts a new strategy to exhibit
in the market (Radiman, Wahyuni, and et.al., 2019). Accordingly, the company Nature Care also
required to identify and evaluate the possible risks before implementing the opportunities in the
market. Here, mentioning the risk which can affect the marketing opportunity.
Launching the product in international market — A company should have the knowledge of
marketing, distribution and sustainability strategy. Nature Care company needs a healthy budget
to balance the marketing campaign over different countries. During making the business
relations at international market the company will also meet the delayed deliveries of the goods
which will affect and reduce the potential consumer scale.
Utilizing the social media platform : Using the social media platform to expand the business by
promotion will get a company to loss the sensitive data from which the organization will lose
their reputation in the business society. Performing the promotion advertisements through social
media platform require them to add security and well protection on the websites.
4P's of Marketing mix
Product : The first factor of marketing mix, the concept is demonstrating the term product
elaborate the quality of the material. The Nature Care company is providing the different range
cosmetics such as cleansing creams, moisturizers, facial scrubs and many more. The company
focus on the quality of the goods and supplying the eco-friendly item to their potential consumer.
It has known that an individual only look for the best brands and high quality product to utilize.
The Nature company targets the women as they have 70% women consumer.
Place : The term place is describing the location or an area where the product can be delivered to
the customer. The organization has chosen the social media platform to generate the maximum
sale(Vinerean, 2017). According to the company, they had acquired the maximum consumer
range through social media program where they obtained the high profit and revenues able to
gain the profit of $1.2 million in the financial year.

Price : The third factor is demonstrating the strategy of price. In general, price plays a vital role
to drive the business or organization. Most of the organization keeps the cost high and do not
deliver the qualitative products from which they lead to reduce their growth. The Nature Care
organization has delivered their cosmetic at higher prices than their competitive companies. It is
a strategy as consumer look for the best quality products for their utilization, and they will not
see and compromise the cost ranges to benefit their skin and structure.
Promotion : The promotion or advertisements are the way to spread the business at different
locations. The company focus on the target market from where they can approach the maximum
people to buy their goods and items (Tolonen Torralbo, 2019). The company has utilized the
digitalization strategy to promote their product and brand from which people will attract from
them and make a well purchase. Promotion can be of different types such as radio, television,
websites, hoarding and many more.
In general, the company requires to close the gap and enhance the gap analysis skill my
following the major steps such as at first the planning is important for the research purpose. After
that it is required to set the targets and goals and make the action. Along with this, determine the
skills and abilities which will be needs to achieve the success ahead. Performing the action by
focusing in these steps the company can achieve the benefits and success. Here, mentioning
some resources such as :
24×7 availability
Training and development
Customer Care Service
Privacy Guaranteed
Marketing Tactics
In general, every organization needs a well planned strategy from which a proper understanding
can be implemented to obtain the success. It is a way to measure the performance and progress of
each activity according to ethics and legal objectives. The company has to provide the proper
training and education from which the employee will be able to follow and understand the
information, policies and standards through meet ups, and emails which will ensure them that
they have an appropriate detail of the requirement (Koivusalo, 2018). The company should
monitor the performance of each and also conduct the self monitoring to encourage. Employee

motivation is the effective way from which they can implement the right criteria and targets of
the overall organization.
Tactic Date Roles and
Responsibilities
Budget and Resources
Promotional Channels 20th December 2020 CEO and Operation
manager
Formal Meeting
Facebook and Twitter 1st December 2020 Administration $4,300
Training and education 5th December 2020 Operation Manager $9,400
Monitoring the
performance
Every 2 months CEO and Operational
Manager
Formal Meetings
Retail Outlets 2nd November 2020 Sales Manager and
staff
$2,500
Ansoff Marketing Matrix
Market Penetration : In this marketing matrix, it describes the concept where the organization
utilizes its existing product in the existing market. In the context of Nature Care company they
can use the market penetration by increasing their promotional advertisements at high range and
increase the distribution efforts (Wang and Xu, 2018). The company can also decrease their cost
amount to attract and approach the potential consumer in the market.
Product Development : The second factor is demonstrated where the company launches new
product at existing market. This strategy requires a detailed information and focus research so
that they can run the product in the market. Accordingly, the Nature Care company should invest
in the research and development team which will help them to evaluate the current market
positions and information.
Market Development : The market development factor introduces the concept where an
organization enters a new market with current product. The Nature Care company can enter the
international market such as Japan collecting the brief information and details where they can
spread the existing product at new market and generate the better outcome with appropriate
research (dos Santos and Fukushima, 2017.). This market development can lead the organization

at successful growth only with gathering the relevant information about the region and
surrounding.
Diversification : The last factor denotes where a firm enters a new market with a new product.
This strategy and theory has been founded risky as both the goods and place is new to begin and
generate the sufficient economy. The company has to deal with a risk and threat and requires a
well enough economy as secure cash flow management in the organization.
CONCLUSION
In this report, it has been concluded that marketing planning plays an important role in
the business or organization. In this report, the different strategies and theories has been
mentioned the context of mentioned company from which they can enhance their growth and
development at the higher position.

REFERENCES
Books and journals
Suh, J., Auberson, L. and et.al, 2021. Connected backyard gardening as a platform for suburban
community building in Adelaide, Australia. Community Development.pp.1-18.
Kragt, M.E. and Manero, A., 2021. Identifying industry practice, barriers, and opportunities for
mine rehabilitation completion criteria in western Australia. Journal of Environmental
Management. 287.p.112258.
Radiman, R., Wahyuni, S.F., and et.al., 2019. Effect Of Marketing Mix, Service Quality, And
University Image On Student Loyalty.
Vinerean, S., 2017. Content marketing strategy. Definition, objectives and tactics. Expert Journal
of Marketing.5(2).
Tolonen Torralbo, M., 2019. What Is The Best Way For Torralbo Asesores To Grow?: A Thesis
On Growth Strategies and Strategic Business Expansion.
Koivusalo, E., 2018. Social Media Marketing Plan for Natural Goods Company.
Wang, J. and Xu, J., 2018. Growing Old With Esteem—Chengdu LONG LIVE’s Journey From
Community Care to Elderly-Oriented Service. Renmin University.
Dos Santos, A. and Fukushima, N., 2017. SUSTAINABLE PRODUCT SERVICE SYSTEMS
DESIGN: TOOLS FOR STRATEGICS ANALYSIS. MIX Sustentável.3(4).pp.149-156.
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