BSBMKG609 Project: Marketing Plan for Nature Care Products, AU

This document presents a comprehensive marketing plan for Nature Care Products, an organic skincare company based in Brisbane, Australia. The plan outlines strategies and marketing activities aimed at achieving sales growth and specific marketing objectives. It includes a background of the company, its products, and the industry it operates in, along with a description of target customers and competitors. A SWOT and PEST analysis identifies the company's strengths, weaknesses, opportunities, and threats, as well as the political, economic, social, and technological factors affecting the business. The plan also defines marketing objectives such as increasing online sales, expanding retail outlets, and penetrating international markets. Key marketing mix strategies, including product, pricing, distribution, and communication strategies, are detailed, along with a budget and projected profit and loss statement. The plan emphasizes the use of social media for promotion and the formation of alliances with international companies. Key Performance Indicators (KPIs) are to be implemented to measure the plan's effectiveness. Desklib provides students access to similar solved assignments and past papers.

Nature Care Products: Marketing Plan

Introduction
The current marketing plan is related to Nature Care productwhich is a skin care product best in
Brisbane Australia. The marketing plan is related to the Strategies and marketing activities which
the company will conduct in order to make sure that there is efficient growth in sales of the
products within the market and to achieve specific marketing objectives performance of the
marketing plan as established.
Background
Product
Nature care product is an organic eco-friendly skin care company with render a large range of
skin care products such as cleansing c cream, moisturizer multi-protection creams, facial scrub
and other.
Company
Nature care product company is aBrisbane best Australian company which operates in the
organic Skin Care industry.Thecompany started in 1996 and has established itself in the market
why it is going up its business in the Overseas as well (Fenget al. 2015).
Industry
Nature care Product Company operates in the beauty industry in which there are various skin
care product and skin care services rendering company which operate in both organic and
inorganic venture. Basically cosmetics are the major products which are rendered through this
market to their customers the market and the industry is highly competitive and is quite resistant
to the economic reservations. Females are more likely to become customer within this market
whereas men’s product is also served within this industry
Specific market

The company operate in the skin care product market in which skin care products and cosmetics
are the products which are rendered by the company to the customer. The company renderers
organic products which mean it belongs to the organic market as well in which only organic skin
care product company are direct competitor to the firm where other are indirect competitors. The
company will also operate in foreign market hence foreign market is also a market open to the
company’s product.
Describe customers
The customers which are likely to be buying skin care product belong from both genders but
Females are more likely to be higher in number. The market is mainly dominated by female
customer hence the target market within this market are the females which belong from the age
Group of 18-45.
Describe competitors
Jurlique and Botani are the major competitors of the firm in the Skincare industry.
SWOT and PEST analysis
Strength: The strength of the company is there high quality products, high brand value and the
process of developing products in the accordance of all types of skin.
Weakness: Its high pricing policy for the product, limits its affordability.
Opportunity: The opportunity to the company are growing in overseas business and to enter in
the men segment of skin care product (Mishra and Modi 2016).
Threats: The threats to the company are the availability of products which are cheap and
acceptable quality wise and the other threat are marketing of other reputed brands.
Political In the current scenario bills like Personal Care Product Safety Act has
tightened the approach of ensuring product safety and now the companies

have to disclose information in relation to the [product more precisely.
Economical The beauty industry has been free from cases like economic recession and has
had minute impact. In the current time not only women but men have also
become great customer to the companies which has enlarged the consumer
base to this industry.
Social In the current context all of the skin and beauty related services resemble to
beauty industry which means all of the brands are nearly rendering the same
products and services.
Technologica
l
E commerce has emerged as efficient tool of business in this industry as ell
through which companies are establishing their business overseas.
Marketing objectives
The marketing objectives of the company are as follows:
1. Increasing the Online sales by 20%
2. Increasing the retail outlets by 150
3. Increasing the company's market share by 15%
4. Expanding in at least 1 international market
5. Identification of new products and market
6. To attain a annual growth of 10% in the next years
Marketing Mix Strategies

Product Strategy: The Nature Care products are organic high quality skin products which range
such as cleansing cream,moisturizer multi-protection creams,facial scrub and other. The product
will be made with high quality materials.
Pricing Strategy: The pricing strategy will be in accordance to the quality of the product.
Distribution (place) Strategy: Services will be delivered through online and retail market in
domestic and Overseas market.
Communication (promotional) Strategy:As the company will render high quality of [product
it will be easy for the company to easily promote its product both on social media and
through promotional campaign within the Australian Market.
Budget and projected profit and loss
Budgeted Profit and Loss for the year
Particulars Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total
Revenue from Retail sales $2,10,000.
00
$
2,31,000.0
0
$
2,54,100.0
0
$
2,79,510.0
0
$
9,74,610.0
0
Revenue from
OnlineSales
$ $ $ $ $
3,01,665.0

65,000.00 71,500.00 78,650.00 86,515.00 0
Cost of Sales $
90,000.00
$
94,500.00
$
99,225.00
$
1,04,186.2
5
$
3,87,911.2
5
Gross profit $1,85,000.
00
$
2,08,000.0
0
$
2,33,525.0
0
$
2,61,838.7
5
$
8,88,363.7
5
Sales and Administrative
expense
$
15,000.00
$
15,750.00
$
16,537.50
$
17,364.38
$
64,651.88
Office expenses $
20,000.00
$
21,000.00
$
22,050.00
$
23,152.50
$
86,202.50
Supplies $ $ $ $ $

15,000.00 15,750.00 16,537.50 17,364.38 64,651.88
Depreciation $
5,000.00
$
5,250.00
$
5,512.50
$
5,788.13
$
21,550.63
Interest expenses $
5,000.00
$
5,250.00
$
5,512.50
$
5,788.13
$
21,550.63
Total Expenses $
60,000.00
$
63,000.00
$
66,150.00
$
69,457.50
$
2,58,607.5
0
Profit $1,25,000.
00
$
1,45,000.0
0
$
1,67,375.0
0
$
1,92,381.2
5
$
6,29,756.2
5
Implementation time frame

Social media as tools to promote the company's product the company will come handy in
attracting customers. Using this tactic will help the company to attract a good amount of
customer and to increase the sales of the company as well as increase the customer base of the
firm. The company will form alliance with other companies of international market to enter a
new market (Beverland and Lindgreen, 2016).
Marketing performance
Key Performance Indicators will be implemented to measure the performance of company in the
future space of time. Key Sales Milestone will be set which will dictate on whether the company
is being performing well or not. Increase and decrease in sales will determine the marketing
performance of the firm through the implementation of current plan.

References
Beverland, M.B. and Lindgreen, A., 2016. Implementing Market Orientation in Industrial Firms:
A Multiple Case Study¿.In Market Orientation (pp. 59-82).Routledge.
Feng, H., Morgan, N.A. and Rego, L.L., 2015. Marketing department power and firm
performance.Journal of Marketing, 79(5), pp.1-20.
Mishra, S. and Modi, S.B., 2016. Corporate social responsibility and shareholder wealth: The
role of marketing capability. Journal of Marketing, 80(1), pp.26-46.