NatureCare: A Report on Marketing Process and Strategies (Australia)

This report provides a comprehensive analysis of NatureCare, an Australian skincare company, and its marketing strategies. It begins with an executive summary outlining the report's purpose: to identify how NatureCare can gain a competitive advantage in the Australian market. The report covers the company's business objectives, strategic marketing objectives, and external factors impacting the organization, including social and industry trends, and competition. It delves into understanding market needs and proposes a marketing mix focused on product quality, pricing, target customers, and promotional activities. The report suggests economic solutions, including sampling, word-of-mouth campaigns, digital marketing, and pricing strategies to build brand reputation and increase sales. The conclusion emphasizes the importance of strategic marketing planning for NatureCare's success, referencing relevant academic sources.

Running head: MARKETNG PROCESS
Marketing Process
Name of the Student
Name of the University
Author note

1MARKETING PROCESS
Executive summary
The purpose of this report is to highlight the fact that how an organization that manufactures
and retails skincare products, gains a competitive advantage using several marketing
strategies in the market of Australia. The report explores various strategies that the
management of the organization can implement in order to make a reputation and enhance the
productivity along with the profitability of the organization.

2MARKETING PROCESS
Table of Contents
Introduction................................................................................................................................3
Business objectives....................................................................................................................3
Strategic marketing objective.................................................................................................3
External factors affecting the organization............................................................................3
Understanding the market needs:...........................................................................................4
Social trends...............................................................................................................................4
Industry trends............................................................................................................................4
Competition................................................................................................................................4
Marketing mix............................................................................................................................5
Economic solution......................................................................................................................5
Sampling:...............................................................................................................................5
Word of mouth:......................................................................................................................6
Digital marketing:..................................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

3MARKETING PROCESS
Introduction
NatureCare is an organization based in Brisbane Australia that manufactures and sells
good quality skin care products. The organization was established in the year of 2011 as the
owners of the organization realized that in the market of Australia, there is a need of good
quality eco-friendly skin care products, and they materialized that notion back in 2011. The
management of the organization also makes sure that the packaging of the products is also in
an eco-friendly nature.
Business objectives
Strategic marketing objective
 The main objective of the organization is to achieve profit of minimum 10%
per annum.
 Increase saleability at least by 20%.
 Meeting most of the customer demands.
External factors affecting the organization
In today’s world the market competition has become very steep and to sustain the
profitability along with the reputation, the organizations need to have a strong management
capability along with strong marketing policies. It can be said that as the organization is
inclined towards selling good quality products thus environmentally, legally, politically and
technologically there are no issues that might affect the saleability of the products. The social
factors might pose some oddities, but if the organization engages in some CSR activities, they
will surely overcome the shortcomings. Currently the organization is lagging behind due to
some economic complexities, but with extensive marketing campaign those issues will also
get sorted with time.

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Understanding the market needs:
The management of the organization or the officials, who has the responsibility of making
a strategy for marketing, should understand the pulse of the target customers (De Mooij,
2013). The concerned person should understand what the expectations of the customers from
their organization are and then only he or she should make the strategies accordingly.
Social trends
The majority of the women who are aware of the effects of the harmful chemicals
used in the cosmetics are inclined towards buying good quality products which are eco-
friendly and would not harm in any ways. At this point of time, this is the strong point of
NatureCare, s their products are of the best quality in the market of Australia currently.
Industry trends
 The ingredients should be organic.
 The ingredients used would not have any types of side effects.
 Usage of steroid should be punishable offence.
 Costing should be planned according to the affordability of the target customers.
Competition
In the domestic market, natureCare has to face fierce rivalries with organizations like
Cawarra cosmetics, Natural wonders and many more. It is seen that there is a current trend of
using organic and natural ingredients in cosmetics products in order to live a healthy life.
That is why NatureCare will have to increase the qualitative issues in order to sustain their
profitability in the domestic market. It is a matter of fact that in this rapidly changing market,
the management of NatureCare will should understand the demands of the target customer
base and work on it accordingly. As the organization do not have enough reputation, they will

5MARKETING PROCESS
have to stress on the quality issue and on the marketing strategies in order to sustain in a
market full of competition.
Marketing mix
It is a matter of fact that NatureCare is a cosmetic brand that sells organic skin care
products in the market of Australia, where the market competition is fierce. Thus to attain
desired profitability, the management of the organization will have to stress on the 4P of the
marketing mix. Thus the management should stress on the Product quality, the Pricing, the
People (target customers) and the Promotional activities. Thus they have to ensure the quality
of the product and make the pricing according to the other organization’s set price structure
to get the best out of the domestic market (Ström, Vendel & Bredican, 2014). Apart from that
they should look after the demands of te target customers and put stress on various marketing
strategies in order to generate more profitability and build a solid reputation in the domestic
market.
Economic solution
In order to fight the economic oddities, the management of the organization should
put stress on the marketing strategies in order to generate more revenue. Thus, in this section
a detailed strategic planning is explained.
Sampling:
The management of NatureCare might ask the sales persons to attract the customers by
providing them free sample test. In this way the customers would gather an experience
regarding the quality of effectiveness of that particular product and this type of campaign
would attract many customers.

6MARKETING PROCESS
Word of mouth:
In today’s world the management of the organization should understand the fact that if
they are able to do an extensive word of mouth campaign by any public figure, the target
customers would surely be attracted and that would surely reflect on the sales chart (Chen,
2016).
Digital marketing:
In today’s world it can surely be said that digital marketing is the future of all types of
marketing. As the target customers are within the age group of 25 to 55 years old thus it can
easily be perceived that they will be quite frequent on social media websites (Ström, Vendel
& Bredican, 2014). Thus the management should advertise extensively on social media
websites like facebook, instagram twitter and many more. The management should also
consider making catchy websites and television commercials to attract a mass population (De
Mooij, 2013).
Pricing strategy:
As the organization was established in the year of 2011, naturally it does not have a huge
reputation in the market, thus to build reputation quickly, they will have to check the quality
issues and along with that, they should stress on reducing the prices of the products for the
time being or giving away discounts heavily just to make a strong customer base (Solomon,
2014).
Print media marketing:
The management of the organization should stress on print media marketing by engaging
in extensive marketing campaign on the popular newspapers and magazines to reach to the
mass population of Australia. Print media marketing is one of the most important medium of

7MARKETING PROCESS
marketing in today’s world and many individuals would easily get attracted towards the
products.
Conclusion
Thus to conclude, it can be said that the organization NatureCare would be able to
perform according to their full potential only when they would be engaged in strategic
marketing planning. In today’s world, proper marketing strategy would help any organization
to taste the height of success in lesser time

8MARKETING PROCESS
References
Chen, C. H. (2016). Marketing discourses of aging: Critical discourse analysis of TV
advertising for over-50s life insurance in Taiwan. Language, 4(1), 7.
De Mooij, M. (2013). Global marketing and advertising: Understanding cultural paradoxes.
Sage Publications.
Solomon, M. R. (2014). Consumer behavior: Buying, having, and being (Vol. 10). Upper
Saddle River, NJ: Prentice Hall.
Ström, R., Vendel, M., & Bredican, J. (2014). Mobile marketing: A literature review on its
value for consumers and retailers. Journal of Retailing and Consumer
Services, 21(6), 1001-1012.