NatureCare Marketing Plan: A Comprehensive Strategy for Growth

Desklib provides past papers and solved assignments. This marketing plan project analyzes NatureCare's growth strategy.

Marketing plan
development and
presentation project
Assessment Task 3

 Introduction
 Product Lifecycle
 SWOT Analysis
 PESTLE Analysis
 Marketing Objective
 Marketing Strategies
 Marketing Tactics
 Marketing Process Overview
 Conclusion
 References
Table of Content

 NatureCare is Australian based companies
which manufacture skin care products.
 Target market analyze SWOT and PESTLE
analysis
 This marketing plan estimates the budget
and timeframe of the product.
Introduction

Development
Introduction
GrowthMaturity
Decline
Product Lifecycle
Source-
Author

Strengths Weaknesses
•Good Quality Products
•Products developed for the need
of specific skin
•Eco-friendly and Natural
ingredients are used in
manufacturing
•Expensive products
•Products for women’s only
Large competition owing to low-
cost products
•Many products are specific to
skin type
Opportunities Threats
•Marketing from other reputed
companies
•The new product launch has the
same quality of ingredients at a
low price
•There is no product for men’s
•Globalization may cause loss
•Introduction of the latest product
like face wash, face packs, and
sunscreen
SWOT Analysis

 Political: VAT set by government
 Economic: Product deal with affordable price
 Socio-Cultural-Organization engages or
interacts with the consumer in regular interval
of time
 Technology-NatureCare introduce customer
care support, active on social media
 Legal-Follow rules and regulation which was set
by government
 Environmental-Eco-friendly packaging of
product
PESTLE Analysis

 To increase the number of users visits the online
store by 20%
 To raise brand awareness among the local and
international public
 To increase market share up to 15%
 To accomplish the annual expansion of at least
10% over the next three years.
 To introduce the latest product and the
development of a new market.
Marketing Objective

 Product: NatureCare products are eco-friendly and
use of natural ingredients. The packaging of the
product is eco-friendly. There are advantages for the
premium customer like discount offers, new
products.
 Price: Higher price is due to the premium customer.
Product value is reflected in the cost of the product.
 Place: NatureCare product available in online stores
and website.
 Promotion: NatureCare uses good quality of
material in their product. So it makes it easy for
developers.
Marketing Strategies

 Direct Selling
 Co-Branding and resemblance of marketing
 Internet Marketing
 Social Networks
 Contest Marketing
 Live campaign
Marketing Tactics

 Mission
 Situation Analysis
 Marketing Strategy
 Marketing Mix
 Implementation and Control
Marketing Process
Overview

 Marketing plans and approaches are
develop in the NatureCare company
 It includes SWOT analysis,4P’s marketing
strategy and PESTLE analysis
 Marketing tactics and marketing mix helps
to achieve the organizational growth
Conclusion

 Armstrong, G., Kotler, P., Buchwitz, L.A.,
Trifts, V. and Gaudet, D., 2015. Marketing:
an introduction.
 Spillan, J.E. and Ramsey, J.R., 2018. The
Marketing Process. In Navigating Commerce
in Latin America (pp. 207-229). Routledge.
 Chernev, A., 2018. Strategic marketing
management. Cerebellum Press.
References