NatureCare Products: Marketing Plan for Organizational Objectives

This presentation outlines a strategic marketing plan for NatureCare Products, addressing how the plan meets organizational and marketing objectives within the competitive Australian cosmetic industry. It details the proposed strategic marketing mix, emphasizing market adaptation, price skimming, intensive distribution, and omnichannel promotion. A SWOT analysis identifies NatureCare's strengths, weaknesses, opportunities, and threats, while a PESTLE analysis examines the external political, economic, social, technological, legal, and ecological factors influencing strategy development. The plan leverages diversification and international business to expand market reach and revenue, supported by references to relevant marketing theories. Find this and other solved assignments and past papers on Desklib.

NatureCare
Products
M a r k e t i n g P l a n

How the Marketing Plan
meets organization and
marketing objectives

How the Marketing Plan meets organization
and marketing objectives
• In view of the high concentration of competition, they are witnessing future growth of the
Australian cosmetic industry.
• Sturdy financial position of Nature Care will also help in covering more market areas with the
promotional activities.
• Organic products of Nature Care can also a major competitive advantage for them in
catering to the customers.

How the Marketing Plan meets the
organizational and marketing Objectives
• Involvement of the third party vendors will help in gaining more access to the market.
• Initiation of the Omni Channel promotional strategy will help in involving all the possible
mediums in targeting the customers.
• Sales promotion can also help in meeting the customer requirements in real time.
• Polycentric approach to staffing should be initiated to have host country employees in place.

Proposed strategic
marketing mix and
rationale

How the Marketing Plan meets organization
and marketing objectives
• Market adaptation strategy should be initiated for the product strategy rather than the
product standardization strategy.
• Price skimming process should be initiated to leverage on the positive initial buzz of the new
products.
• Intensive distribution process should be followed to have market reach as well as exclusivity.
• Omni Channel promotion should be followed to have more market coverage.

How the Marketing Plan meets organization
and marketing objectives
Strengths Weaknesses
•Nature Care is having higher set of market penetration in
Australia and this will help in catering to larger sections.
•They are offering organic products, which are having more
preferences for the customers in the current time.
•Nature Care is having goodwill and has not faced any
ethical issues. Thus, brand value for them is positive.
•Nature Care is trailing behind the global cosmetic brand
due to their limited access in Australia only.
•Thus, the brand awareness is less compared to some of
their competitors.
•Nature Care is offering higher end products with premium
pricing and thus mass market customers cannot be
targeted.
Opportunities Threats
•Increase in the product ranges and diversity will help
Nature Care to cater to different customer segments.
•Foreign market development will also help in enhancing
the business opportunities for Nature Care by catering to
larger customer sections.
•Diversification can also be beneficial for Nature Care to
increase their customers’ bases in different areas.
•Increase in the competition will pose challenge to Nature
Care by affecting their profitability.
•Change in the taste and preference pattern of the
customers will also affect the business of Nature Care due
to the reason that it will be difficult to cope up with.
•Introduction of the new regulations and legislations
regarding goods quality will also pose challenges for
Nature Care.

Information on external environment needed
for effective strategy development
Political Economic Social Technological Legal Ecological
• The political
economy of the
country is stable
for the past
decade
• The global
transparency
score Of Australia
is high
• The diplomatic
ties are high
within the
government of
Australia
• The growth of the
economy is 3.4%
in the past year.
• The economy
promotes free
trade and has
high competition
in the market
• The economy of
the country has
increased the
foreign
investments in the
past decade
which is the
reason for rapid
increase in
competition
• The business
entity is
addressing the
high end
consumers
• The youth has
experienced
significant growth
• Highly equipped
infrastructure and
technological
capabilities
• Digital marketing
as the common
marketing
strategy
• The organization
follows the legal
protocols as the
products offered
should not be
harmful to the
consumers and
so they focused
on the quality of
the products
offered
• The products
offered are
organic in nature

Information that supports the choice of
identified marketing strategies and tactics
• Diversification will help in catering to different sets of customers from different regions and
with having different preferences.
• Price skimming strategy can help in generating more revenue from the market including the
existing market.
• Initiation of the international business will help to have more targeted market for business
along with more level of business revenue.

References:
• Spann, M., Fischer, M. and Tellis, G.J., 2014. Skimming or penetration? Strategic dynamic
pricing for new products. Marketing Science, 34(2), pp.235-249.
• Tan, Q. and Sousa, C.M., 2013. International marketing standardization. Management
international review, 53(5), pp.711-739.

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