Impact of Macro & Micro Environments on NatWest's Business Operations

This report examines the influence of macro and micro factors on NatWest's business operations, highlighting the positive and negative impacts of the macro environment, including political, economic, social, technological, legal, and environmental factors. It discusses the internal strengths and weaknesses of NatWest and their relationship with external factors through SWOT analysis. The report emphasizes the significant role of both macro and micro factors in business decision-making, noting their interconnectedness and control over enterprise success. The analysis concludes that the environment is crucial for achieving organizational goals by identifying essential factors for success. Desklib provides access to similar solved assignments and study resources for students.

Business and Business
Environment
(Task – 3 & 4)

COVERED CONTENT
• Introduction
• Positive and negative impact of macro environment on business operations
• Internal strengths and weaknesses of business and their relation with
external factors
• Impact of macro and micro factors on business decision making
• Conclusion
• References

INTRODUCTION
Business environment is a term which shows the
influence of micro and macro factors on business operations
because of their roles and responsibilities towards development of
world economy. NATWEST which is a private owned bank based
in UK is chosen to state positive and negative impact of macro
factors and their relation with internal strengths and weaknesses of
firm.

Positive and negative impact of macro
environment on business operations
Macro factors play a vital role in the success of an
organization as all the resources are acquired by firm from
environment only. In fact, these factors affect business in both
positive and negative manner due to their eminent role played in
success of company.

Cont....
• Political
• Economical
• Social
• Technological
• Legal
• Environmental

Internal strengths and weaknesses of business
and their relations with external factors
Planning process is one of the indispensable tasks for
success of an organization so that they can identify existing
barriers and obstacles in market. NATWEST conducts SWOT
analysis for getting aware about hidden issues and effect of
external factors.

Impact of macro and micro factors on business
decision making
External and internal have a greater influence on decisional process
because of their control on success of an enterprise and they are
interlinked with each other.

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CONCLUSION
From the above report, it can be summarized that
environment plays an eminent role in attaining goals and
objectives of enterprise by determining all the factors which are
essential for success of company. Main purpose of this
assignment is to highlight the role of micro and macro elements
in corporate world.

REFERENCES
Welford, R., 2013. Hijacking environmentalism: Corporate responses
to sustainable development. Routledge.
Week, B., 2000. Knowledge management and new organization forms:
A framework for business model innovation. Knowledge
management and virtual organizations. 2(1). pp.13-27.
Keiningham, T.L., Perkins-Munn, T. and Evans, H., 2003. The impact
of customer satisfaction on share-of-wallet in a business-to
business environment. Journal of Service Research. 6(1). pp.37-
50.