Report on Macro Environment Impact & SWOT Analysis of NATWEST

This report provides an analysis of the business environment, focusing on the positive and negative impacts of the macro environment, and a SWOT analysis. It examines political, economic, social, technological, environmental, and legal factors affecting business operations, using NATWEST as an example. The report discusses the interrelationship of strengths and weaknesses with macro environmental factors, highlighting the importance of adapting strategies to navigate external challenges and capitalize on opportunities. It concludes by emphasizing the significance of understanding the business environment for achieving success in the marketplace. Desklib offers a range of similar documents and study tools for students.

Business and the
business environment
(Task 3,4)

Table of Content
 Introduction
 Positive and negative impact the macro environment
 SWOT Analysis
 Interrelationship of strength and weakness with macro
environment
 Conclusion
 References

Introduction
Business environment is an effective combination of internal and
external factors which improve and enhance the operation situati
on of the company. It is an process of gathering relevant informat
ion of the business which can not be controllable by the organizat
ion.

Positive and negative impact the macro
environment
Macro environment is
uncontrollable by the
business organization which
affect the overall activities
that perform in the
organization some time is
also influence the business
activities and create
obstacles in the
organizational process.

Continued...
Political: It is an important factor which affect the company in
positive and negative manner. In this government is also play
an essential role which helps in increasing the performance of
the company.
 Increase tax rates.
 New and innovative agreements affect the image of the firm

Continued...
Economical: This factors are affect the organizational operations
at international level. It define GDP rate, unemployment, fiscal
policy and cost of labour all these elements influence the
business activities.

Continued...
Social: This factor is also important and affect the company
growth. It define taste as well as preferences of the customers.
Life style, attitude, values and culture of the person is also
influence the company performance.

Continued...
Technological: It is more important for the company to use new
technologies in order to attract large number of customers.
NATWEST use new technologies for offering best services to
its clients. They use various type of promotional activities to
promote their service in wider process.

Continued...
Environmental: This factors are more significant which
influence the company performance. NATWEST evaluate the
environmental factors after that provide their services to its
customers which aid in taking correct action for the business
as well as clients.

Continued...
Legal: In this government set their rules and regulation which is
related to the employee projection and their rights. It is
compulsory for the company to followed correctly.

SWOT Analysis
SWOT analysis is more
important for the every type
of company in order to
evaluated their strength and
weakness in effective
manner. This analysis is
helpful in decision making
process because it define
overall performance of the
company.

Continued...
Strength: The important strength of NATWAX is they having
diversified banking solutions. It generate their business in I.T
infrastructure. The main focus of the bank is achieving
customers satisfaction so that they provide best services to
them.