NatWest Bank: Analyzing the Business Environment with PESTLE & SWOT

This report provides a comprehensive analysis of NatWest's business environment, utilizing both PESTLE and SWOT frameworks. The PESTLE analysis explores the political, economic, social, technological, legal, and environmental factors impacting NatWest, with a focus on how these factors influence internationalization and strategic decision-making. The SWOT analysis identifies NatWest's strengths, weaknesses, opportunities, and threats, highlighting the inter-relationship between internal factors and macro-environmental changes. The report further discusses the impact of macro and micro factors on NatWest's decision-making processes, referencing the importance of adapting to changes in wages laws and employee demands. The analysis leverages these frameworks to provide a holistic view of NatWest's current position and future prospects within its dynamic business environment.

Business and The
Business Environment
Task 3&4

Table of Content
• Introduction
• PESTLE Analysis
• Impact of pestle on internationalisation
• Application of pestle analysis
• SWOT Analysis
• Inter-relationship between strength and weakness with macro
factors
• Impact of macro and micro factors on decision making
• References

Introduction
Business environment is a combination of factors that are
internal and external factors which directly or indirectly
affects business operations.
It includes some factors such as suppliers, customers,
individual, rivals, government and other social trends.
In this presentation, there are some factors which impact on
NatWest and how the bank will manage them.

PESTLE Analysis
It is very effective tool which assist in analysing external
environment of organisation in effectively.

Impact of PESTLE on Internationalisation
This is a analysis which is used by organisation for knowing
international marketplace and some other uncertainty that are
present in macro environment.
It gives concise idea regarding how the market forces are act
and how they can be dealt with. PESTLE also help business
houses in increasing knowledge of actual market.
With globalisation the concept of MNC came into being, they
were the organisations who had dealing in more than two or
more countries.

Application of Pestle Analysis
NatWest is a private company which has operation in
Britain as its primary place. It needs to analyse macro
factors to understand variations and make changes.
Political factor- It is external factor which directly affects
business functions and activities which are provide
growth or sometime reduce it.
Economical factor- At present UK has registered growth
of 0.5% in its GDP. All banks are tries to keep interest rate
lower and also increase market activities.

Contd..
Social factor- the social factor has impacted by migration from
middle east which create major change for banking system.
This is that factor which affects culture, latest fashion, trends
and innovative ideas of people.
Technological factor- this factor help banking sector in growing
very fast speed and adopt new digital technologies for
customers. This is important factor which need to be analysed
by company for increasing growth and development.

Contd..
Legal factor- This is majorly affected external factor which
directly impact on business functions and operations. It is
essential to follow all rules and regulations which are
made by authorities.
Environmental factor- NATWEST provide specific funds
to the companies which are focusing on sustainability and
environmental growth or development. It is the main
factor of external environment which help in identifying
wastage materials and process.

SWOT Analysis of NatWest
It is an analysis which is used for identifying strength,
weakness, opportunities and threat of company. It also
evaluate internal as well as external factors and gain
competitive advantage.

Swot Analysis
Strength- It is one of the leading bank which is based in
United Kingdom. The company help people in giving best
services as NATWEST bank which provide commercial
service, investment service and financial services.
Weakness- There are various news that are related to
marketing activities which deeply damage brand image of
organisation. It has cover less market area so they need to
increased number of branches in rural locations.

Contd..
Opportunities-There are many opportunities which need to
identify by organisation and grab that chance. The bank has
expand their business area in other locations which attracts large
number of customers.
Threats-There are many threats which are exist in the current
market and have to be controlled in a effective way. The bank face
different competitors who create threats in business operations.
The market environment is very competitive while there are many
fluctuations that hold organisation.

Inter-relationship between strength and
weakness with macro factors
It is an internal factors which identifying strength, weakness,
opportunities and threats of company.
The SWOT analysis allowed NatWest in positioning its
strengths and weakness with different macro changes that are
taking place within market place.
For example company is good for processing its brand name
image and existence in market which will allow it in
attracting more customers.