NATWEST Business Environment Analysis: Macro, Micro Factors Impact

This report provides an analysis of the business environment affecting NATWEST, a commercial bank established in 1968. It examines the positive and negative impacts of the macro environment (political, legal, environmental, technological, social, and economic factors) on NATWEST's operations. The report also assesses the strengths and weaknesses of internal and external analysis, highlighting how these factors interrelate. Micro factors like employees, customers, shareholders, and suppliers, and macro factors like governing bodies, legal, economic, environmental, and technological elements are discussed. The analysis concludes that both internal and external environments significantly impact NATWEST's success, emphasizing the bank's role in providing financial support to various organizations.

Business and business
environment
TASK- 3 and 4

Cover content
• Introduction
• Positive and negative impact of macro environment upon business
operations
• Strength and weakness of internal and external analysis
• Strength and weakness interrelate with external factors
• Conclusion
• References

Introduction
Environment is a combination of all the resources which is used by
industries for accomplishing their business activities and operations.
Business environment is a term describe influence of micro and macro
factors on functions of company due to their vital role played in it. In
fact it plays a very eminent role in success of an organization because it
affects overall decision making process of a company.

Positive and negative impact of macro environment
upon business operations
NATWEST is commonly known as national Westminster bank is a
commercial bank which was established in approximately 1968 External
environment is very much indispensable part for success of
organizations because it have a greater impact on goodwill of a company.

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Macro environment:-
• Political
• Legal
• Environmental
• Technological
• Social
• Economical

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Assessment of PESTEL helps in identifying rules and regulation which
is enforce by regulatory bodies for removing exploitation and
fraudulent activities from entire society. Apart from this it also helps
companies to acquire raw materials and essential resources to
produce high quality services to various consumers.

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Strength and weakness of internal and external analysis
NATWEST is greatly influence by external environmental factors
because of their broad concept as well as it influence on success of an
enterprise in different manner. Moreover, analysis of micro and macro
factors plays a very eminent role in determining its hidden issues and
barriers which influence the success of an organization.

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Strength:- Capital is a backbone for every organization. Therefore, due
to this NATWEST act as a indispensable association for entire
corporate world because it provides loans or financial support to
every small and large enterprises.
Weakness:- Complex norms, rules and regulations creates problems for
loan acquirer.
Opportnities:- Increase in customers demand encourage companies to
reforms their prpducts which enforce them to take loan from banks.

Strength and weakness interrelate with external factors
• Micro factors:- Employees, customers, shareholders, suppliers
comes under this category.
• Macro factors:- Governing bodies, legal, economical elements,
environmental, technological factors comes under macro analysis.

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Micro factors :- Elements which comes under this category is directly
controlled by organization because they are present within the
enterprise.
Macro factors:- Whereas these components are not fully controlled and
regulated by associations In fact company have to follow rules and
regulation implemented by these factors.

Conclusion
From the above report it can be summarized that internal and external
environment have a greater impact on success of entire organization
due to its eminent role played in it. NATWEST is a private owned bank
which provide financial support to different organizations on a specific
interest rate or deposited something as a security amount.

References
Bill Pasmore PhD, S. V. P and CMC, T. O. S., 2010. Leadership
agility: a business imperative for a VUCA world. People and
Strategy. 33(4). p.32.
Cantwell, J., Dunning, J. H and Lundan, S. M., 2010. An evolutionary
approach to understanding international business activity: The co-
evolution of MNEs and the institutional environment. Journal of
International Business Studies. 41(4). pp.567-586.

Thank You