Detailed Analysis of NBN Project Failure: Causes and Solutions

This report provides a detailed analysis of the NBN project failure, focusing on the National Broadcast Network (NBN) in Australia. The report identifies the project's goals, which were to provide high-quality broadcast services and establish connections across the country. However, the project failed, and the report aims to identify the causes of this failure. The report examines the clarity of the project's purpose, the necessary conditions for achieving its goals, and the reasons for the failure, including high costs, low forecasting accuracy, and unfulfilled promises. It also utilizes models like the Goal Tree and Current Reality Tree to understand the problems and propose solutions, such as revising the cost structure, training employees, and adapting to changes in the business environment. The analysis highlights the obsolescence of technology due to the long production period and its impact on service delivery and competitive advantages.

PROJECT
SCHEDULE

INTRODUCTION
Project Schedule is a term that spreads news about what a work need to be functioned,
which type of resources are required in order to conduct business functions and which certain
time frame is required in which work could get done in most profitable manner. This report
revolves around NBN company. National Broadcast Network is a firm that is owned by
government of Australia in order to provide world class services and to establish connections
among each and every house of country.
TASK 1
Project Goal
Main objective of constructing this report is to identify what was the cause that became reason of
project failure that firm started to provide high quality broadcast services to clients with about 25
mbps download speed and 50 mbps speed to fixed lane users but in 2013 this project was a
failure. Information regarding project failure was gathered by statement if that time
communication minister who was recently appointed. This project report depends upon
recognising and making solutions of project failure.
Is the project purpose clear?
Main aim of this report is quite clear and researcher knows that should be achieved in which time
frame. Purpose of this assignment is to find out main reasons that are responsible for failure that
was established by National Broadcast Network of Australia. Along with providing information
about all possible models that are suitable in converting failure into success of project.
What are necessary conditions to achieve that goals?
By undertaking all situations that are responsible for failure, it is clear that company had put high
investment in project that became entire project expensive for whole geography and population.
on the very first step situations of examining appropriateness of investing heavy amount of
money in this project should be settled so that unwanted employment of fund could be put
where, there it can produce highest amount of results. There are some conditions which are
necessary in order to achieve company goals:
1

 All labour and workers should be highly trained for improvising manufacture functions
so that customers could get highly featured services in order to attain all targets in certain
duration.
 Another situation is that company should always need to accept all changes that are
occurring in business environment. Like emergence of latest tools and technologies in the
sector of broadcasting service industry etc.
It is required from corporation that they should set some mandatory level that has to be attained
by each sort of employees but in earlier time these certain lever were not set. Main revolution of
setting some standards and quality level so that each and every staff member could get
knowledge about what they left and what is yet to be achieved.
TASK 2
There are many causes behind NBN’s project failure and these reasons are stated as beneath:
 High cost structure: Company had been put heavy amount of financial resources to start
this project. At the time of starting association was made this project must expensive one
in whole Australia. Cost was about $42 to $43 per day.
 Low Forecast: It is clear is case that company predicted future opportunities but they
were wrong not only single time but also more that two time forecasting about future
uncertainties was a disaster that was quite prominent for project failure.
 Beguiling promises but not paid: NBN promised its clients that about 25 to 50 mbps
speed of download will be provided in a reasonable rate but association was also failed in
this context also.
There are many reasons behind failure of project but above listed causes are some root causes
that were responsible for project failure. There are various models which are prominent in order
to comprehend problems and its solutions with most clarity. Here are some models that are very
useful in understanding problems and its solutions which are described as follows:
Goal Tree: Structure of this method is divided into four parts that are written below:
o Purpose Statement: Main cause that was enable management to start this project
was to connect entire country with one method internet by providing digital
techniques like internet where people can more than one person at the same time
connect through social medias in just limited seconds.
2

o Key Necessary Conditions: There are some important conditions which was
attained at the time of project execution like it was hard for corporation to achieve
those profits that could meet cost structure because it is mentioned in case that
cost structure is very high due to provide quality services to customers but as
project was a fail so for now corporation needs to revise their cost structure where
management of company reduce extra amount of money from business activities.
Other condition is as high cost was employed but still corporation was unable to
provide extraordinary services that was promised to clients etc.
o Minimum mandatory Definitions: According to Communication Minister, it was
comprehended that cost structure is a set format that must be formulated before
starting project so that all unwanted and undesirable effect could get minimised
and then higher profit and return could be gained in corporation.
o Logical Links and Format: There are some logics behind reason of failure and
these logics are presented ahead:
 By taking aid of digitalisation, corporation wanted to expand their
business and due to this heavy monetary value was invested but skills and
talents of labour were not sufficient so that company was not been able in
making desirable delivery of beguiling promises to customers.
 Main reason that was responsible for increasing level of cost of assistance
of digital tools and technologies that are very expensive.
 Company made beguiling promises to its customers and then project was
under labour for four years of time then technology became out dated.
Current Reality Tree: This section addresses logical reasoning about problem and its causes.
When association put new technologies then it took four years of time under production and due
to this technology got obsolete then it hampered service delivery which organisation was
promised.
3

4
High
Production
Period
Obsolescence of Technology because four
year is prominent period in which a technique
gets out dated in market and to maintain work
efficiency, management of company suppose
to cope up with all these technological
change because all older techniques are
already utilised by business rivals and this
function reduces competitive advantages.
This
condition
lead
company to
NBN organisation was failed in
providing extraordinary quality
services by keeping market
relations together with firm to
clients.