Business Plan: NED's Catalytic Converter for Diesel Cars

This project outlines a detailed business plan for NED's Catalytic Converter, focusing on the market for diesel car emissions solutions in the UK. The plan begins with a business overview, including the value proposition of providing catalytic converters to reduce emissions in diesel vehicles, supported by market research and analysis of industry trends. The plan then identifies target customer profiles, including automobile manufacturers, distributors, and end-users, and details marketing strategies to reach these segments, including digital marketing and personal meetings. A competitive analysis is also included, examining key competitors such as BASF, Johnson Matthey, and CATALER, and outlining strategies to differentiate NED's Catalytic Converter. Finally, the project discusses operational aspects, including production, distribution, and the overall feasibility of the business concept. The plan leverages market data, customer surveys, and competitive insights to support its strategic recommendations and assesses the need for the product in the UK.

1.NED’S CATALITYC CONVETER BUSINESS CONCEPT
1.1 BUSINESS OVERVIEW
What is your business (or value) proposition and why do you think it’s a good idea?
The business idea is to form the Catalytic Converter (NED’s Catalytic Converter) only for Diesel Cars, as this will help the
automobile manufacturing companies to produce 100% fresh emission diesel cars. This has been found in the recent research
that many diesel cars such as Skoda Fabia, Toyota Avensis and Vauxhall Corsa are ditched for good in UK in 2018 (Smith,
2018). This is the reason due to which the people are unable to buy these vehicles. The idea of business not only provide the
assistance to the people who bought these cars but will help the automobile manufacturing companies as they will start
producing those cars over again. The idea can expand by manufacturing NED’s Catalytic Converter for petrol cars but also
begging will emphasis only for diesel cars, as there is huge gap present in the market.
Designing a Catalytic Converter is a good idea because it makes 100% free diesel emission cars for the customers of the
United Kingdom. Besides this, the key motive of designing Catalytic Converter is that it helps in converting oxygen with Carbon
monoxide; unburned hydrocarbons are converted to produce carbon dioxide and water. In addition to this, the converter reduces
the oxides of the nitrogen. Besides this, it makes use of differentiation product strategy, which inspires it to offer Diesel
Oxidation Catalyst and three-way Catalytic converter.
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How have you confirmed there is a need for your business?
Overview of the Catalytic Converter Market in UK
In a report published during 2017, it is reflected that the market for catalytic converter in UK has a compound annual growth rate
of around 8.05 percent while the same is taken to reach to a net worth of $55.16 (£41,69) billion by the close of 2021 (PR
Newswire , 2017).
Market trends in the Catalytic Converter industry
The market trends in the catalytic converter industry on a global platform reflect that the projection for the market of catalytic
converter products is taken to reach to a figure of $272.95 (£206.30) billion by the close of 2024. This huge growth rate in the
market for catalytic converters is mainly attributed to the regulatory mechanisms of the different national governments of
different developed countries like United Kingdom and thereby their institutional practices for controlling of automobile emissions
along with new innovations and changes brought about in the manufacturing of automobiles (PR Newswire , 2018).
Market size of the industry for Catalytic Converter included the UK
The global market size of the catalytic converter industry in terms of market value is taken to amount to $46.546 (£35.18) million
by the close of 2018 while the same bearing a growth rate of around CAGR 8.2 percent is taken to amount to around $79,772
(£60.29) million by the close of 2025 (Globe Newswire , 2019).
Key players in the Catalytic Converter Market in the UK
Key global players that tend to effectively compete in the market of catalytic converters are Faurecia SA based in France,
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Tenneco Inc. based in United States, Benterler International AG based in Germany and Magneti Marelli based in Italy. Toyota
based in Japan also tend to potentially compete in marketing their catalytic converters to the automobile manufacturing
companies and other consumers in the global market (PR Newswire , 2017).
Selection of customer samples
Use of the stratified random sampling method is made for selection of around 100 responds from two different consumer groups
like the car manufacturers and also the direct consumers in availing Ned’s Catalytic Converter. The use of the stratified random
sampling method is taken into use such that it would help in reducing the chances of emergence of errors associated to the
application of the random sampling method and in carrying out research on a focused basis (Whittington, 2015).
Consumer Surveys
Consumer surveys were carried out for the 100 respondents through the development of structured questionnaire sets and
thereby in carrying out surveys based on the use of the online survey tool like SurveyMonkey. Telephonic surveys were also
carried out where it was difficult in gaining physical appointment and access to respondents. Please, see the Survey
Questionnaire in Appendix 1.
The responses received from the respondents to the question number eight are reflected in terms of a pie-chart produced as
follows.
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The pie-chart reflects that the majority of the business and non-business consumers of around 40 and 50 percent agree to the
fact that the application of the catalytic converter adequately helps in reducing the level of emissions of harmful gases from
automobile exhausts.
The responses gained from the respondents to the question number nine are tabulated in an excel sheet and reflected in terms
of pine chart rendered as follows.
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The above graphical illustration shows that majority of the respondents of around 70 percent are interested in switching over to
a new catalytic converter that would help in generating total protection from the impacts of harmful and toxic gases generated
from the exhaust pipes of automobiles. Around 20 percent negate to the fact of switching over to a new alternative while 10
percent remain indifferent to the suggestion.
Inferences gained from the above surveys along with the facts and figures concerning the catalytic converter market reflect the
market need for Ned’s Catalytic Converter and thus aims at effective business opportunity for the new venture.
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2.1 WHO ARE YOUR CUSTOMERS AND HOW WILL YOU REACH THEM?
Customer Profile Why are you
targeting them?
How are you
going to get their
attention?
How are you
going to
convince them to
buy from you?
What specific
activities does this
mean you need to
do?
What approximate
level of spend will
you need on each
activity?
1. Automobile
Manufacturer
s
The automobile
manufacturer is the
targeted because
they are producing
diesel and petrol
cars for which they
require a diesel
converter in the UK
market so that they
can offer cars that
are free from diesel
The manufacturer
of automobile
companies in the
UK will be
attracted by brand
name as well as
the meetings will
be conducted. The
personal meetings
with the
manufacturer will
The proposal or
effective deal in
terms of price
comparing it with
the competitors is
one of the effective
things that
convince the
customers to make
the purchase of
Hiring an effective
Marketing Manager
that can handle the
deal and meeting
will be one of the
activities.
5 days x 8 hours per
day x £10.63 per hour
= £425.2 (Pay Scale,
2019)
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2.MARKETING

emissions. Thus, the
automobile
manufacturer
requires the digital
catalytic converter as
this helps them in
reducing the
emission in the UK
market. The catalytic
converter is an
important product for
them, as this will
lead to the
satisfaction of
customers that will
lead to an increase
in the sales and
revenue of the
company.
help the company
in offering an
effective proposal.
the product
2. Distributors of
Automobile
The distributors of
the automobile parts
The company is
going to grab the
The company are
going to convince
The company will
hire a marketer that
According to Count
SEO (2019), the
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Parts targeted because
they are the one who
deals in both new as
well as used cars
parts. The customers
generally make the
purchase of the
automobile parts
from the local
market. The product
is relevant to them
as in the UK there
are many customers
who make the
purchase of diesel
emission engine.
attention of
distributors with
the help of social
media, as they will
enhance their
presence. In
addition to this, the
company through
hoarding which will
grab the attention
of the distributors
and will make
them purchase the
products will do
the advertisement.
the distributor to
purchase the
product by offering
effective prices
with unique
features.
will use the social
media platforms in
generating
awareness through
social media.
Google Plus for six
months (£59 per
month) + Facebook
for six months (£119
per month) + Twitter
for six months (£179
per month) +
Pinterest for six
months (£289 per
month) + 2 days x 8
hours per day x
£10.63 per hour for
hiring a Marketing
Manager (Pay Scale,
2019 = £4,046.08
3. End users In the UK market,
many customers are
still using diesel
models that lead to
diesel emission in
The end user’s
attention is
attended with the
help of personal
selling and
The company are
going to convince
the end users to
purchase the
product by offering
The hiring of
effective Marketing
Manager who are
equipped with
knowledge related
According to Pay
Scale (2019) Hiring a
Market Manager for 5
days x 8 hours per
day x £10.63 per hour
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the environment.
Thus, this is the
reason due to which
the companies
consider this as the
target market.
Further, the end
users of the
company find the
product relevant, as
they need to make
their vehicle free
from the emission.
Thus, customers can
easily purchase the
products from the
company.
publicity events, as
this will help them
in understanding
the benefits that
they will be getting
with the installation
of the products
effective prices,
unique features,
and after-sales
services. Very
fewer companies
in the UK actually
help the customers
when it comes to
after-sales
services.
to the automobile as
well as technology.
will cost £425.2
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2.2 WHO ARE YOUR COMPETITORS AND HOW WILL YOU BEAT THEM?
Competitor profile What will you be
competing with
them on?
Why do
customers buy
from them?
Why would
customers switch
to you?
What specific
activities will you
need to do?
What approximate
level of spend will
you need on each
activity?
1.BASF
A Public Company
that caters to the
need of automobile
customers for
catalytic converters
for around 36
years.
The basis of
competition with
BASF would be
quality parameter
for the catalytic
converter.
Customers tend to
depend on BASF
owing to its large-
scale offerings of
catalytic
converters.
Advertisements
need to be
generated along
various mediums
for highlighting the
efficiency of
catalytic converter
in generating 100
percent pure air
free of pollutants.
-Generating videos
reflecting customer
testimonials for use
of catalytic
converters.
-Development of
presentations that
can be shown in
venues of
automobile dealers.
-Cost of producing
videos and
promoting in the
social platforms are
already mention.
Therefore, there is
no additional costs.
-Cost of developing
presentations by a
Marketer will be in1
day x 8 hours x
£10.63 per hour =
£85.04 (Pay Scale,
2019)
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2.Johnson Matthey
The company
focuses on the
generation of
sustainable
solutions in the
field of
environmental
technology. It
focuses on
investing in
Research and
Development.
Competition would
be carried out with
Johnson Matthey
based on product
features for
catalytic
converters.
The generation of
innovative product
solutions regarding
catalytic converter
helps customers in
enjoying value-
added benefits.
Customers can be
attracted in terms
of highlighting the
features and
efficiencies to be
gained from use of
Ned’s Catalytic
Converter.
-Generation of
customer meets
-Providing
demonstrations of
catalytic converter
According to Tag
Venue (2019), the
cost of booking
venues for
customer meets
and product demos
would be 8 hours x
£50 per hour + The
price for the
Marketing Manager
(Pay Scale, 2019) 8
hours x £10.63 per
hour will be
£485.04
3.CATALER
A private firm that
specialises in
generating diverse
catalytic converters
for different sectors
Competition with
CATALER would
be carried out
based on price
points for attracting
customers.
CATALER provides
different types of
product solutions in
the field of catalytic
converters that
attract customers.
Customers can be
encouraged to
switch over based
on the
incorporation of
discounts and price
offers.
-Carry out
promotional
activities along car
dealership venues
-Offering of digital
coupons
Included in the
Social/Media
Packet which a
stated in the
Marketing section
above. Hence, no
additional costs.
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3.1 HOW WILL YOUR PRODUCT BE PRODUCED OR HOW WILL YOUR SERVICE BE CARRIED OUT?
If you will be producing a product, how, where and when will it be produced? If you will be providing a service: who will deliver your service? Does it
involve transport or equipment? What preparation will be needed? Where will this take place? Will you need special premises etc
In all cases, detail the estimated associated costs in the boxes on the following pages. You may also find it useful to include a flow chart.
At the initial stage, the company will conduct the research and development. This research will help the company in identifying
the material that they will use in the manufacturing of the product. The cost of research and development projects that will be
incurred by company is £10,000 (Odutola, 2019).
The manufacturing of the product requires different material, but it varies according to the vehicle. For the automotive engine,
Converter Company needs to source ceramic monolith with a honeycomb structure. This A metallic foil monolith is made up of
the iron-chromium-aluminium combination is used by a company. The company source the required material from the distributors
in bulk from china where they find it at low cost. So, the price will be £17.63 per piece with minimum order of 1000 piece which is
equal to 1000 x £17.63= £17630 (Made in china, 2019)
Later, there is a need for the machinery and equipment for manufacturing of product. The below given is the equipment that is
used by the company in manufacturing product according to its small business. The price of the machine is around £15,000
(Taiwan Trade, 2019).
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3.OPERATIONS

Picture 1.0 - Car Catalytic Converter Canning Production Line Equipment
Source: (Taiwan Trade, 2019)
The company uses the carrier like a truck for transportation of machinery and sourced material at the production site. The
production site is land taken by the company on lease with the motive to conduct the activity of manufacturing. The cost of
transportation can be varying according to number of kilometres. Thus, cost of diesel of £1.34 per litre x £10.63 per hour (max for
1 hour) x number of days x 30 days x number of kilometres. It is assumed that maximum kilometres will be 15 (Pay Scale, 2019).
This is equal to approx. £6,410 plus the cost of vehicle taken by the company for delivery that might be £500. Thus, the total will
be £6,410+£500 which is £6910.
The company will reach to the customers with the help of website and online mode through which they can offer the product.
Moreover, the tie-ups of the company will help the company in enhancing the reach of the product. The price for the website
creating for small business is £500, which include the brochure style (Expert Market, 2019).
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The hiring of the employees is required in the operations of the company as the effective personnel contribute to the
manufacturing of the Products. The company will initially hire approx. 12 employees with the pay of 10.63 Per hour*8 hours and 2
managers with 12.53 per hour x 5hour. The total amount is approximately £1020.48 + £62.65= £1083.13 for 20 days it will be
21,662.6 which is paid by company (Pay Scale, 2019).
After the manufacturing of the product, the company will offer the product and services to their targeted customers who are
performing the business operation in the market. The preparation that is required to undertaken by the company includes
research and development. The company take land on the lease where operations take place. The land will be located in in
Bracknell, outside of the London at price of £101,953 for 6 months. The calculations are made by £10.75 Sq Ft x Size: 18968 Sq
Ft = 203,906 per year (Property Link, 2019). This is an industrial area so that production does not create an impact on the public.
COST DETAILS: BELOW, GIVE COST DETAILS1 ESTIMATED COSTS
How will the product(s)/service(s) be delivered to the customer? And how
much will this cost?
The transportation cost, which is
estimated, is £6910 (Pay Scale, 2019).
Quality: Please describe your quality control process.
How will you ensure that your product and service is produced and delivered to your
required standard? (Any costs associated with this?)
Quality standard are taken care while
producing the product in procedure. The
product will be delivered with effective
1
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standards so that customers get clear in
MOT test. The amount cannot be
determined as it varies according to
operations of business.
Payment processing: How will payments be accepted? (e.g. cash, credit cards,
PayPal) (What costs might be associated with this?)
For the business, PayPal takes 2.9% of
the payment plus 30 cents per
transaction. For credit cards 1.6-1.8%
and for debit 0.7-0.9% for commercial
cards (McDunnigan, 2018).
3.2 STAKEHOLDERS – who will be involved in your business besides you? How will you manage their involvement and their
expectations? What costs will be associated with them? E.g. self, staff, suppliers, shareholders, others
List the stakeholders Any issues which may arise and how
you will manage them
Any costs associated with this
1. Customers Customers of company might face
prices or quality issue.
The company provide the benefit of refund
in case customer found the issue. Thus,
Quality issue will lead to refund of product
price that is £ 330 (Car treatments, 2018)
2. Employees Employees might face the issue of
health and safety while working with
machinery.
According to Health and safety executive
(HSE) has enforces the law majorly on the
employer’s liability insurance as well as
HSE inspectors that can check that
employers has completed their obligations
by offering approved insurer for at least £5
million.
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The company need to face the find of
£2500 for any day on which the company
remained without any suitable insurance
(Health and Safety Executive, 2019).
3. Suppliers The supplier’s monopoly might be an
issue for company
No amount is associated.
4. Government If in case any breach in government
regulations
The penalty will be charged which vary
according to the breach done by company.
3.3 PRICING - In this section you need to outline your pricing plan
Product or Service – list up to
3
Price you will charge Why is your price set at this
level?
How does this price compare
to your competition?
1. Diesel Oxidation Catalyst £330 (Car treatments, 2018) This price is affordable for the
customers
Competitors in the market are
also offering the same slot of
prices.
2. Three-way Catalytic
convertor
£330 (Car treatments, 2018) This price is affordable for the
customers
Competitors in the market are
also offering the same slot of
prices.
2. Two-way Catalytic
convertor
£330 (Car treatments, 2018) This price is affordable for the
customers
Competitors in the market are
also offering the same slot of
16

prices.
3.4 SALES – QUANTITY – for the above products or services, what is the value of your predicted sales forecast within
what timeframe?
Product or Service (from table above) Predicted sales (££) Timeframe (e.g.
within x weeks or
months of launch; or
daily/weekly/monthly
sales etc)
Notes: How have you arrived at this figure? How
have you used your market research or test trading
to forecast your target sales figures? Consider all
relevant factors e.g. are your sales likely to be
seasonal? Do you already have some customers
lined up? What may adversely affect your sales?
1. Diesel Oxidation Catalyst 49500 Month Increase in demand
2. Three-way Catalytic convertor 16500 Month Most used catalytic engine
17

Your business needs to operate according to relevant legal frameworks and regulations. You should also ensure you are covered by
appropriate insurances should anything go wrong.
Needs Associated costs?
Do you need any licences to operate your business? Yes, the business is required to take the Licence for
manufacturing the catalytic converter engine. It also will
need a SR2010 N13 - Use of waste Licence and FLEGT
Licence for Environmental Regulations (GOV UK, 2019a).
Motor Vehicles (Replacement of Catalytic Converters and
Pollution Control Devices) Regulations 2009(GOV UK,
2019b). The Prices cannot be determinate as it must be
stated by the Government after the approval of the
business.
What legal requirements are applicable to your business? (e.g.
food hygiene and safety; child safeguarding; copyright; data
protection; health and safety etc)
Technical and legal requirements under the Consumer
Rights Act 2015 for safety, design, packaging and
insurance, to ensure products are safe and fit for purpose
apply to business (GOV UK, 2019c). The costs of the
18
4. LEGAL/REGULATORY/INSURANCE MATTERS

technical and legal requirements cannot be determined as it
must determinate by the Government.
What insurance might you need to cover your business? (e.g.
health and safety; professional indemnity; incapacity; 3rd party
property damage etc)
Employee Health and safety insurance might be needed to
cover. The insurance of the product that is offered by the
company is also covered. Employee Liability (Compulsory
Insurance) Act 1969, is must to be abide by the companies
by the UK government. The failure of this will lead to penalty
of £ 2500 under section 5 (GOV UK, 2019d).
Anything else to consider? E.g. intellectual property protection,
trademarks, copyright etc
The company needs to consider the trademarks as well as
the copyrights so that their products and service remains
secure with the company (GOV UK, 2019e). Trade mark
cost £170+ £42.50= 212.5 is the amount that will be faced
by company (Copyright Services, 2019).
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Over a period of 6 months, summarise all projected costs2 and turnover previously identified in your plan. Categorise them into 3 sections: Set-Up,
Operational, and Projected Turnover. Add extra lines if you need them. Where a monthly cost is appropriate, use these columns. Where not, you can simply
include a total BASED ON THE PRICES YOU MUST CHANGE EVERYTHING HERE!
1. SET-UP – LIST ACTIVITIES BELOW MONTHLY COSTS TOTAL COSTS OVER 6 MONTHS
1 2 3 4 5 6
Research and development (Industry) 10,000 0 0 0 0 0 10,000
Purchase of machinery 15,000 0 0 0 0 0 15,000
Lease for location 101,953 0 0 0 0 0 101,953
TOTAL FOR SET UP £ 126,953
2. OPERATIONAL – LIST ACTIVITIES BELOW 1 2 3 4 5 6 TOTAL COSTS OVER 6 MONTHS
Purchase of Direct material 17,630 18,000 19,500 25,000 27,500 30,000 137,630
Recruitment and Selection 21,662.6 21,662.6 21,662.6 21,662.6 21,662.6 21,662.6 129,735.6
Advertising & marketing 4,896.48 0 0 0 0 0 4,896.48
2 Santander website
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5. FINANCIAL SUMMARY

Marketing and other misc. cost 212.5 570.8 0 0 0 0 783.3
Provision for insurance 0 0 0 0 0 2500 2500
Price for creating website 500 0 0 0 0 0 500
Transportation cost 6910 6910 6910 6910 6910 6910 41,460
TOTAL FOR OPERATIONAL £ 317,505.38
GRAND TOTAL SET-UP + OPERATIONAL OVER 6 MONTHS £126,953+ £317,505.38= £444,458.38
3. PROJECTED TURNOVER – LIST ACTIVITIES
BELOW
1 2 3 4 5 6 TOTAL TURNOVER OVER 6 MONTHS
Sales 70,000 77,000 84,700 93,170 102,487 112,736 540,093
TOTAL PROJECTED TURNOVER £ 540,093
GRAND TOTAL: PROJECTED TURNOVER - (SET-UP + OPERATIONAL) = £ 444,458.38- £ 540,093= £ 95,634.62
Note:- The amount of direct material is kept according to 1000 pieces but in the coming months the demand for raw material will change due to which the
data is assumed. Further, the amount of sales has been assumed.
It is assumed that there is possibility that the company might need to deal with penalty related to insurance due to which it is considered in provision for
insurance. The company is assuming as an expense because it might arise anytime and need to be face by company.
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6. References
Car treatments (2018) 6 Symptoms of a Bad Catalytic Converter and Replacement Cost. Available at:
https://cartreatments.com/catalytic-converter-symptoms-and-replacement-cost/ (Accessed: 11/03/2019).
Copyright Services (2019) Online processing fees. Available at: https://www.copyrightservice.co.uk/services/price_list (Accessed:
11/03/2019).
Count SEO (2019) Social Media Packages Pricing UK. Available at: http://www.countseo.co.uk/social-media-packages-pricing-cost-
management-uk/ (Accessed: 11/03/2019).
Expert Market (2019) How Much Does a Website Cost in 2019? Available at: https://www.expertmarket.co.uk/web-design/how-
much-does-website-cost (Accessed: 11/03/2019).
Globe Newswire (2019) Global Catalytic Converter Market Will Reach USD 79,772 Million By 2025: Zion Market Research.
Available at: https://globenewswire.com/news-release/2019/01/29/1706543/0/en/Global-Catalytic-Converter-Market-Will-Reach-
USD-79-772-Million-By-2025-Zion-Market-Research.html (Accessed: 06/02/2019).
GOV UK (2019a) Manufacturing. Available at: https://www.gov.uk/topic/business-enterprise/manufacturing (Accessed: 11/03/2019).
GOV UK (2019b) Catalytic converters [Online]. Available from: https://www.gov.uk/government/publications/catalytic-convertors
(Accessed: 11/03/2019)
GOV UK (2019c) Product Safety. Available at: https://www.gov.uk/guidance/product-safety-for-manufacturers (Accessed:
11/03/2019).
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GOV UK (2019d) Employers' Liability (Compulsory Insurance) Act 1969. Available at:
https://www.legislation.gov.uk/ukpga/1969/57/contents(Accessed: 11/03/2019).
GOV UK (2019e) How copyrights protect your work. Available at: https://www.gov.uk/copyright (Accessed: 11/03/2019).
Health and Safety Executive (2019) Employers’ Liability (Compulsory Insurance) Act 1969. Available at:
http://www.hse.gov.uk/pubns/hse40.pdf (Accessed: 19/03/2019).
Made in china (2019) Products. Available at:
https://www.made-in-china.com/products-search/hot-china-products/Honeycomb_Ceramic_Monolith_Substrate.html (Accessed:
11/03/2019).
McDunnigan, M. (2018) What Percentage Does PayPal Take Out? Available at: https://smallbusiness.chron.com/percentage-
paypal-out-75971.html (Accessed: 11/03/2019).
Odutola, T. (2019) Is there a minimum amount of expenditure for an R&D tax credit claim? Available at:
https://forrestbrown.co.uk/knowledge-bank/minimum-amount-expenditure-r-and-d-tax-credit-claim/ (Accessed: 11/03/2019).
Pay Scale (2019) Average Marketing Manager Salary. Available at:
https://www.payscale.com/research/UK/Job=Marketing_Manager/Salary (Accessed: 11/03/2019).
PR Newswire (2017) Catalytic Converter Market Worth 55.16 Billion USD by 2021. Available at:
https://www.prnewswire.co.uk/news-releases/catalytic-converter-market-worth-5516-billion-usd-by-2021-618314533.html
(Accessed: 06/02/2019).
23

PR Newswire (2018) Automotive Catalytic Converter Market Size to be Valued Close to $270 Billion By 2024 | Million Insights.
Available at: https://www.prnewswire.com/news-releases/automotive-catalytic-converter-market-size-to-be-valued-close-to-270-
billion-by-2024--million-insights-680095993.html (Accessed: 06/02/2019).
Propety Link (2019) The UK's leading real estate marketplace. Available at: https://propertylink.estatesgazette.com/property-
details/6202479-unit-1a-sterling-centre-bracknell-rg12-2pw (Accessed: 19/03/2019).
Smith, L. (2018) Diesel cars ditched for good in the UK in 2018 - You can no longer buy these vehicles. Available at:
https://www.express.co.uk/life-style/cars/1055158/diesel-cars-UK-ditched-2018-scrappage (Acceded: 18/03/2019)
Tag Venue (2019) The Engine Room. Available at: https://www.tagvenue.com/rooms/london/1206/runway-east-moorgate/the-
engine-room (Accessed: 18/03/2019)
Taiwan Trade (2019) Car Catalytic Converter Canning Production Line Equipment. Available at:
https://www.taiwantrade.com/product/car-catalytic-converter-canning-production-line-equipment-1418222.html (Accessed:
11/03/2019).
Whittington, O.R. (2015) Wiley CPAexcel Exam Review 2016 Study Guide January: Auditing and Attestation. Hoboken: John Wiley
& Sons.
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7. Appendices
Appendix 1: Survey Questionnaire
Survey Questionnaire:
Guide: Please, fill or cycle your answers.
Q.1 Name:
Q.2 Age Group:
16-25 26-35 36-45 46+
Q.3 Gender:
Male Female Other
Q.4. Marital Status:
Q.5. Occupation:
Q.6. Household income:
Q.7. Are you a parent?
Yes No
Q.8.
How much do you agree to the point that the use of catalytic converters in automobiles
restricts the level of emissions of harmful gases from automobiles?
Totally disagree Disagree Indifferent Agree Totally agree
Q.9.
Would you like to try on a new catalytic converter that promises in generating total
purification from the harmful impacts of the toxic gases for the non-electric vehicles?
Yes No Indifferent
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