MGT502 Business Communication Report: Facebook's Negative Effects

This report examines the negative impacts of Facebook on business ventures, focusing on financial aspects and practical challenges. The essay explores how factors like negative content, subscriptions, inadequate advertisements, and excessive time consumption can significantly affect a business. It highlights the risks associated with fake content and the importance of managing a Facebook page effectively. The report analyzes how subscriptions and unsubscribes influence customer engagement and how advertising costs can burden businesses. It also addresses the time-consuming nature of social media management and the need for companies to respond promptly to customer inquiries. The report concludes by emphasizing the need for businesses to carefully manage their online presence, budget resources effectively, and consider the potential downsides of Facebook to avoid significant losses and maintain a positive brand image. The report is based on the MGT502 Business Communication course assessment requirements.

Running head: THE NEGATIVE IMPACT OF FACEBOOK
THE NEGATIVE IMPACT OF FACEBOOK
Name of the Student:
Name of the University:
Author Note:

1THE NEGATIVE IMPACT OF FACEBOOK
Introduction
The essay is going to be channelized on the negative impact of Facebook in terms of
financial aspects on business ventures. There are specific issues that lead to harmful content,
subscriptions, short advertisements, and excessive time consumption. In this way, it will benefit
the customers and businesses to secure enough knowledge about helping the business activities
to rectify their mistakes and may apply specific measures. Thus, the primary objective is to
acknowledge all the negative aspects of Facebook that will influence the business venture
drastically and will help to understand the small losses that may occur in the market structure.

2THE NEGATIVE IMPACT OF FACEBOOK
Discussion
Social media is the ultimate platform that somehow helps businesses to incur more profits
and growth in the upcoming future. Thus, Facebook is termed as one of the negative aspects that
have proven to be a significant disadvantage for the ultimate downfalls (Abdulahi, Samadi &
Gharleghi, 2014). Thus, there are some factors that have been consuming a lot of time, and
resources are attached to this website. Therefore, it is quite challenging to measure the success of
business ventures as individuals may never know how much negative impact it occurs on the
structure of the business.
Thus, there are five negative impacts that may affect drastically, and it may come in
between success and loss of the business venture such as negative content, subscriptions,
inadequate advertisements, and excessive time consumption (Abdulahi, Samadi & Gharleghi,
2014).
Negative content is one of the primary factors that will negatively influence the
customers where all the business entrepreneurs may try to communicate with their clients on
social media. Thus, many fake owners try to distribute their goods and services in which they try
to fool the customers by organizing harmful content and try to attract as many eyeballs as they
can in a day (Bakir & McStay, 2018). They may post some content in which they are assuring
adequate quality, the desired quantity, and some other features as well but the customers can
receive a damaged or inadequate product at that same cost. It can happen on from either side as
well, where some customers may try to instigate false allegations on some business ventures for
no good reason (Fox & Moreland, 2015). In this way, businesses need to maintain, control and
monitor their Facebook page and they should keep track of their daily activities so that they can

3THE NEGATIVE IMPACT OF FACEBOOK
check on their posts. In this way, specific insignificant issues will come up as negative comments
and inadequate actions and it may bring a significant loss to the companies.
Subscription is another set of negative aspects where individuals may tend to like their
goods and services, so they may not like to subscribe to their individual companies. In this way,
the customers may control their ideal information as well as experiences after the usage of their
products. Thus, these social networking sites are allowing other customers to unsubscribe those
companies that are willing to sell their goods and services adequately. Therefore, customers’
feedbacks and spying on the fake users are required to be looked after, and they may spread a
wrong word about that respective company (Liu et al., 2018, June). When an individual
unsubscribes to the company, he or she will never get all the information and updates about that
company regarding products and services. Thus, new feeds will be hidden and may not be
interested in visiting that page. In this way, the small and large businesses will lose a lot of
consumers as well as will drop a set of profit in their upcoming future. Thus, impressions cannot
be measured and consumers will continue to lose all the right companies.
The advertisement has been linked with every business venture and somehow, all the
companies need to pay a sum amount as per cost per impressions and cost per click. Therefore,
Facebook will demand to pay an even higher number of sum amount and pricing costs will be
attached to the creation of the advertisement. Advertisements are required to be processed under
several aspects so that it may allow more profits and more customers by utilizing social media
sites (Chen et al., 2014). Thus, small businesses, as well as advertisers, will incur a significant
disadvantage and may run into losses. In this way, a considerable burden will fall upon the
customers, and they may get expensive products as the advertising cost rises abruptly. It will also
help to raise the demand for all goods and services and will help in increasing the scale of

4THE NEGATIVE IMPACT OF FACEBOOK
production. It may raise instability while distributing salaries to the employees and may give rise
to employee exploitation (Elmer, 2019).
Excessive time consumption is one of the basic negative aspects that may delay one’s
work, in which the company loses its beneficial time on recognizing the customers’ negative
comments. It may take more time to respond to all their individual questions and may take even
more time to consider their issues and act accordingly. Thus, Facebook pages utilize their digital
strategies to consume one’s time in a right way (Chen et al., 2014). A company must respond to
all its issues and should recommend some effective and positive recommendations to all their
customers for developing a trustworthy relationship with them. Facebook is always operating for
about twenty-four hours and has been engaging customers with new feeds and recommendations.
Thus, severe competition may decrease the level of attachment with one organization and may
gain more attention for other companies as well (Abdulahi, Samadi & Gharleghi, 2014).
Facebook has been associated with some strict rules for employee designation in the field of
social media duties. It may seem quite challenging to manage the rules and regulations for all the
companies especially small businesses.

5THE NEGATIVE IMPACT OF FACEBOOK
Conclusion
Thus concluding the essay, Facebook has been associated with positive aspects. Still,
mainly, small businesses will suffer from each and every negative perspective as they may find
the causes quite difficult to deal with it. Therefore, companies need to budget their sum amount
and should consider other aspects that may lend them the path towards success. Companies need
to rethink while creating a page on Facebook, especially managing their advertising strategies
and other elements that may hamper their image in front of the customers and they may run into
severe losses.

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References
Abdulahi, A., Samadi, B., & Gharleghi, B. (2014). A study on the negative effects of social
networking sites such as facebook among asia pacific university scholars in Malaysia.
International Journal of Business and Social Science, 5(10).
Bakir, V., & McStay, A. (2018). Fake news and the economy of emotions: Problems, causes,
solutions. Digital journalism, 6(2), 154-175.
Chen, H., Papazafeiropoulou, A., Chen, T. K., Duan, Y., & Liu, H. W. (2014). Exploring the
commercial value of social networks. Journal of Enterprise Information Management.
Elmer, G. (2019). Prospecting Facebook: the limits of the economy of attention. Media, Culture
& Society, 41(3), 332-346.
Fox, J., & Moreland, J. J. (2015). The dark side of social networking sites: An exploration of the
relational and psychological stressors associated with Facebook use and affordances.
Computers in human behavior, 45, 168-176.
Liu, L., Han, M., Wang, Y., & Zhou, Y. (2018, June). Understanding data breach: A
visualization aspect. In International Conference on Wireless Algorithms, Systems, and
Applications (pp. 883-892). Springer, Cham.