This presentation examines the gender pay gap, focusing on negotiation and persuasion within the context of leadership. It begins with an introduction to the topic, then analyzes the gender pay gap at WPP, detailing the reasons behind it. The presentation explores negotiation skills, strategies, and theories applicable to addressing the pay gap, as well as the challenges faced during negotiation. It also discusses leadership approaches and the importance of ethics in negotiation. The conclusion summarizes the diminishing nature of the gender pay gap, highlighting the progress being made in modern times. The presentation includes references to relevant research and literature on the subject. The presentation was created for the MN5009QA module and is designed to creatively illustrate leader behaviors to resolve organizational issues.