This report provides a comprehensive overview of negotiation and pitching skills, crucial for business development. It explores the importance of negotiation in resolving conflicts, detailing the negotiation process, its stages, and evaluation methods. The report also examines the Request for Proposal (RFP) process, competitive tendering, and contract procedures, offering insights into effective bidding strategies. Furthermore, it delves into the pitching process, including dynamic and creative pitch techniques, potential outcomes, and post-pitch obligations. The report analyzes the current business environment, competitive landscape, and provides a practical guide to crafting compelling pitches, making it a valuable resource for students and professionals alike. Risk management and legal obligations are also discussed. The report uses Marks and Spencer (M&S) as an example throughout the document.