Assessment of Pitching and Negotiation Skills: Cuisine Coffee Report

This report examines the application of pitching and negotiation skills within the context of Cuisine Coffee. It begins by outlining key principles for developing effective pitches that can establish a sustainable competitive edge for the company, including planning, communication, and decision-making. The report then assesses potential outcomes of a pitch, such as acceptance, rejection, no response, and the possibility of a 'come back later' scenario, emphasizing the role of investors and the factors influencing their decisions. Furthermore, it explores how Cuisine Coffee can fulfill its obligations following a pitch, highlighting potential issues like inappropriate planning and ineffective management. The report concludes by emphasizing the importance of effective management and planning in achieving the company's goals and objectives, and suggests that Cuisine Coffee should hire a new project manager to enhance its pitching and negotiation skills. The report also references several books and journals for further reading.

Pitching and Negotiation
Skills
Part-2

Table of Contents
INTRODUCTION...........................................................................................................................1
P .5 Develop an appropriate pitch applying key principles that achieve a sustainable
competitive edge..........................................................................................................................1
P .6 Assess the potential outcomes of a pitch..............................................................................2
P .7 Determine how organisation fulfil their obligation from a pitch, identify potential issues
that can occur...............................................................................................................................3
CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
Negotiation is a process in which two parties identify an appropriate solution of a specific
problem or an issue. Good negotiation and pitching helps to build a better relationship among
distinct functional department. In this report chosen organisation is Cuisine Coffee. This report
covers the following topics such as: key principles of pitch to achieve sustainable competitive
edge, potential outcomes of a pitch. Apart from this report discuss about how organisation can
fulfil their obligation from a pitch, identify potential issues that can occur.
P .5 Develop an appropriate pitch applying key principles that achieve a sustainable competitive
edge
Pitch is a process which is utilized by a company to assure an effective and efficient
interaction among the staffs of corporation so that they can encourage others to perform in
effective way as this assist business to accomplish its pre-set targets. Management of Cuisine
Coffee can use various key principles of pitch which help to achieve sustainable competitive
edge (Steven and Richard, 2018).
Planning: Planning is a management function which involves deciding beforehand, what
is to be done, how is to be done and when is to be done (Planning. 2018). Management of
Cuisine Coffee makes plan that how they can produce quality products and how delivery of
service can be improve. It includes Artisanal coffee, Cupcakes, Eggs benedict, Sandwiches,
Waffles and other food products. As a result, more consumer can attract towards the organisation
because it focusing to fulfil the needs of persons by satisfying their wants. It helps the company
to generate more revenue and achieve sustainable competitive edge.
Communication: Good communication is essential for a better result because it help the
organisation to achieve its goals and objectives. There is effective communication between
employees of Cuisine Coffee because all members of corporation follow the proper chain of
command so that relevant information has been communicated to all staffs. As a result,
employees know how they have to perform which help to maximize the efficiency and
productivity. It helps the organisation to accomplish its targets on time which help it to achieve
sustainable competitive edge.
Decision making : An effective decision can help the organisation to accomplish its goal
and objectives in appropriate manner. It is the responsibility of management to take better
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decisions so that employees can able to achieve their targets on time. Management of Cuisine
Coffee has decided to work as per the guidelines of Langley City Council so that organisation is
able to provide services, facilities and maintain safety standards as per the instruction of council.
As a result, quality products can be produce as per the needs of consumers which help the
corporation to increase its reputation and maximize the revenue. As a result, organisation can be
able to achieve sustainable competitive edge (Meiklejohn, 2017).
P .6 Assess the potential outcomes of a pitch
To assess the potential outcomes of a pitch it is necessary to analyse and evaluate all
factors of a pitch which help to get better result and manager is able to formulate better strategy.
Capitalist and investors plays an important role in determining and evaluating factors to make
investment decision for expansion. Potential outcomes are mentioned below :
Acceptance : Acceptance has given by a party when it is agree to accept the proposal of
other party. It is depending upon agreement which take place between two or more persons and it
is beneficial for the organisation than it can agree to continue business project in future. If
management of Cuisine Coffee make an agreement with other party which is fruitful for
expansion of business than it can accept the proposal. An agreement is essential to be signed by
both individuals which shows that everyone is ready to follow the terms and conditions of
proposal (Wasserman, 2013).
Rejection : Rejection is a situation when a person deny to accept the proposal of other
party. If a person think that a project does not beneficial for its business growth than it can deny
to accept the proposal. If presenter is not able to communicate its ideas and views than a result
investor would not get influenced it can be the reason of rejection. Investor cannot accept the
proposal if it finds that business of Cuisine Coffee will not grow in future and it is going to a loss
making deal in future (Masanori, 2012).
No response : No response is consider as significant component of pitch which is also
called elevator pitch. It is that situation when investor does not want to invest in a project of
organisation. There can be various reasons for no response such as : project does not generate
revenues, inappropriate planning and management, very minimum chances of growth etc. In that
case investor does not give its response which means contract is not created.
Come back later : Come back later is an option when a person finds that in future
business of organisation can grow so that deal can be possible with the relevant party. If investor
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finds that after some time business of Cuisine Coffee can grow than it will come back to accept
the proposal. Investor thinks that company can generate more revenue and deal is going to be
fruitful in future than proposal has to be accepted. It shows the better decision of a persons that it
come back to accept that deal which is going to be beneficial for it.
So these are the potential outcomes of pitch which can arise while dealing with the
investor (Chao, 2017). In any assessment which is made in clear manner, has two outcomes to a
pitch viz. acceptance and rejection. In context with costa coffee, its assessment for pitching will
be accepted only when it will fulfil the criteria of business growth, otherwise it will be rejected.
P .7 Determine how organisation fulfil their obligation from a pitch, identify potential issues that
can occur
Pitching is considered as one of an effective source by a business can increase their
working and determine effective outcomes for different issues. It encourages and assist solutions
of various aspects in a better frame as a result effectiveness and efficiency can be properly
managed and maintain. By executing proper pitching process Cuisine Coffee can fulfil its
obligations which are necessary for the growth of business. So it is essential for organisation to
prepare pitch on a document so that work can be performed as per the requirements of company
which help it to achieve its goal and objectives. It helps the corporation to know which task is
more important and how it has to be done so that obligation can be fulfil from pitch. There are
various issue which can occurs which are described below:
In appropriate planning: In appropriate planning which create the issue in front of
management. So organisation does not know how to be perform and when to be perform so that
goals and objectives can be accomplishing on time. As a result, effective strategies cannot
prepare by corporation which is a issue for organisation and it prevent the company to achieve its
targets. So Cuisine Coffee should make proper planning which can fulfil the objectives of it.
Ineffective management : Due to ineffective management organisation cannot achieve
its goals and objectives which is an issue for it. There are many reasons of it such as:
unmatchable plan and policies in refer to the objectives of business, lack of decision making
ability and control etc. As a result, organisation does not able to accomplish its targets. So
Cuisine Coffee should manage its business operations effectively which help it to achieve its
objectives and goals (Bhangoo, 2014).
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Therefore, in order to fulfil the obligations after a pitch, Cuisine Coffee will hire new
project manager at workplace, who has possessed with applicable negotiation and pitching skills
as well as effective management abilities. This would help in preparing the entire planning with
clear and concise manner, so that possibility of acceptance of same can be increased.
CONCLUSION
As from the above report, it has been concluded that key principles of pitch help the
organisation to achieve sustainable competitive advantage. There are various potential outcomes
of a pitch which depends upon the investment decision of investors. Cuisine Coffee can fulfil its
obligations by working as per the requirement of pitch so that potential issues can be identify
which help the company to achieve its targets.
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REFERENCES
Books and Journals
Bhangoo, G. S., 2014. Kingdon's Multiple Streams Model and the Window of Opportunity for
Improved Aboriginal Employment and Skills Development Outcomes.
Chao, R. C., 2017. Navigation and Negotiation: Examining the Ecology of Service-Learning
Composition Courses (Doctoral dissertation).
Masanori, K. O. N. D .O., 2012. Strategies for Japanese Companies in India. (No. 12064).
Meiklejohn, D. M., 2017. Documentary pitching, pre-sales and funding: Succeeding in a
transforming digital landscape(Doctoral dissertation, Queensland University of
Technology).
Steven, J. and Richard, L., 2018. Selling Science: How To Use Business Skills To Win Support
For Scientific Research. World Scientific.
Wasserman, T., 2013. Determinants of Major League Baseball Player Salaries.
Online
Planning. 2018. [Online]. Available through:
<https://businessjargons.com/planning.html>
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