University of Northampton: Negotiation Strategy for Business Project

This project analyzes a case study involving a French construction business facing various conflicts with stakeholders, including vehicle management, noise, and dust pollution. The analysis identifies the need for effective negotiation strategies to mitigate these issues and proposes the integrative negotiation style as the most appropriate approach. The project details the stakeholders involved, such as electricians, laborers, and project managers, and examines the benefits of integrative negotiation, including collaboration and the use of techniques like signaling, anchoring, and reframing. The conclusion emphasizes the importance of adopting an integrative strategy to enhance negotiation outcomes and achieve win-win results. The project references several academic sources to support its claims and recommendations, providing a comprehensive understanding of negotiation strategies in a real-world business context.

French Construction
Business

Introduction:
French Construction Business is one of the Russian service provider present that
offers the construction services to its clients. However, in the working process of this
it has been identified that the business has already created many conflicts with the
stakeholder present in many area. Which includes the conflicts in vehicle
management, dust production, noise as well as others that holds major impact on
environment.

Identified Issues:
Investigation has mentioned that in the construction industry it is very essential to implement
negotiation strategy into the business. Making allowance to this concern it has been noticed
that in the French Construction Business it needs to implement effective negotiation strategy.
Considering this aspect the identified issues present in the current case scenario is mentioned
below:-
 Vehicle management in construction site.
 Lack of security.
 Bad relationship between the local business leaders.
 Major issues with the residence due to Noise pollution across the construction sites as
well as Dust pollution.
 Government permit.
 Lack of Cooperation from the related stakeholders.

Stakeholders interest
 Electrician: Electrician will be responsible for managing the wiring
works within the construction area.
 Labour: Labour are responsible for managing the performance within
the construction area. They mainly work with several hand tools as well
as power tools.
 Public administrator: Public administrator is responsible for managing
the legal documents and ensures that proper support has been offered.
 Designer: the designing of the property will be carried out by the
designer.
 Subcontractor: Subcontractor is responsible for making contracts with
the particular general contractor for performing some specific aspect
of the work of general contractor.

Stakeholders interest
 Project manager: Project manager will focus managing the key
aspects associated with the project. He will be highly responsible
for the success of the entire project of construction. They are
known for overseeing some of the aspects involving the
execution, controlling and also the planning.
 Onsite manager: Onsite manager is responsible for the purpose of
organizing the activities that takes place on the construction area.
 Plant operator: Plant operator will be responsible carrying out the
performance. They utilize heavy equipment for performing all of
their various duties.
 Client: Clients are the key stakeholders who are responsible for
receiving the output.

Agents of French construction
 Kamrock
 Tecolit
 TD Kristall

Types of Negotiation Strategy:
 Distributive Negotiation – The Fixed Pie
 Integrative Negotiations – Everyone Wins Sometimes.

Distributive Negotiation – The Fixed Pie
This strategy helps to communication with the no- existing stakeholders. In this
strategy the negotiation anchor is one of the major element that helps to achieve the
targeted status of the business.

Integrative Negotiations – Everyone
Wins Sometimes.
In this types of negotiation strategy several stakeholder takes the part in it. And in
this strategy it collaborates many opinion to develop a single decision.

Appropriate strategy:
Considering this aspect it has been noticed that in this business case the integrative
negotiation style will be very effective as this will help the manager of the developer
to collaborate with the stakeholders and mitigate the identified conflict.

Appropriate strategy:
In the integrative negotiation strategy there is a major significance of signaling,
ploys, anchoring, reframing as well as tradable that enhances the success of the
negotiation strategy as in this style of negotiation it works with the wiliness of the
participants, also negotiate for the price.

Appropriate strategy:
Anchoring is also one of the most effective element in negotiation that helps to put
new opinion that will help to reduce the identified conflict. Along with this the
reframing also helps to mitigate the conflict by re-structuring the entire perspective.