Nelson College: Contemporary Hospitality Industry Report, 2018/19

This report provides a detailed analysis of the contemporary hospitality industry, with a specific focus on Brown's Hotel. It begins with an introduction outlining the scope of the analysis, followed by a PESTLE analysis to examine the political, economic, social, technological, legal, and environmental factors impacting the industry. A SWOT analysis identifies the hotel's internal strengths and weaknesses, along with external opportunities and threats. The report then explores how external factors influence the organization's development, including consumer behavior and technological integration. It examines current and potential trends, such as innovation, ethical practices, and sustainable tourism, and assesses how Brown's Hotel can meet these trends. The impact of external factors on these trends is also discussed. The report concludes by emphasizing the importance of integrating market changes and trends into organizational practices, specifically in the context of Brown's Hotel's potential expansion, referencing key sources for further reading.

ABOUT THE
CONTEMPORARY
HOSPITALITY
INDUSTRY
BROWN’S HOTEL

TABLE OF CONTENTS
 INTRODUCTION
 PESTLE ANALYSIS
 SWOT ANALYSIS
 IMPACT OF EXTERNAL FACTORS ON DEVELOPMENT
OF ORGANISATION
 IMPLICATIONS OF CURRENT AND POTENTIAL
TRENDS
 PRODUCTS AND SERVICES MEETING CURRENT
TRENDS
 IMPACT OF EXTERNAL FACOTRS ON TRENDS AND
DEVELOPMENTS
 CONCLUSION
 REFERENCES

INTRODUCTION
 The presentation will analyse different external
and internal factors impacting hospitality industry
and identify current and potential trends as well in
context of Brown’s Hotel.

PESTLE ANALYSIS
Pestle analysis will help in improving and analysing
the current practices of the industry and the
potential trends can also be adequately analysed:
 Political Factors: The government has restricted
the hospitality industry in Asia by implementing
the restrictions and policies in order to foster local
growth.
 Economic Factors: The contribution of hospitality
and tourism industry collectively in the GDP
formation is significant in Asian countries as well.

CONT.
 Social Factors: Asian
countries have vivid
culture where the
compliance to these
cultural norms is very
important.
 Technological Factors: AI
integration is extremely
advanced in some Asian
countries such as Japan,
India etc.

CONT.
 Legal Factors: Compliance to different rules and
regulations that have been set up by the government is
necessary in order to succeed.
 Environmental Factors: Utilisation of minimum
resources with maximum sustainability is the best way to
comply with the environmental factors and their
requirements.

SWOT ANALYSIS
Swot indicates the internal strength and weaknesses of
the company that might be affected during expansion:
 Strengths: Excellent brand image and luxurious style
of Brown’s precedes their name and this acts as major
strength as well.

CONT.
 Weaknesses: The management style of the hotel
needs restructuring and the integration with
technological updates is also necessary. .
 Opportunities: The hotel should not miss the
chance of international expansion so that the
overall presence and customer base both can
increase.
 Threats: The increased competition, technological
development, implementation of different policies
etc. are some of the major threats that Brown’s can
face.

IMPACT OF EXTERNAL FACTORS ON
DEVELOPMENT OF ORGANISATION
 The external factors that can affect the demand as well as
supply of the hospitality industry and further affects the
marketing strategies that are being adopted as well.
 The disposable consumer income, buying behaviour,
attitude towards dining out etc., all affect the organisation
and its development.

CONT.
 For Brown’s the focus can lie
on the technological integration
for instance and this will help
them in improving the level as
well as quality of services that
they offer.
 The customers in the new
market can be targeted
according to this as the
increased AI implies the
increased services and
flexibility as well.

IMPLICATIONS OF CURRENT AND
POTENTIAL TRENDS
The current trends in the hospitality industry can be evaluated
as:
 Innovation: Focus on increasing AI and its integration and
use has been one of the major trends in the hospitality
industry currently who is going through this change very
rapidly. This will further evolve in the future immensely.

CONT.
 Ethical practices: It is easy to run a hospitality
organisation today without any regards for the
ethics and the values of the society.
 Sustainable tourism: This is current as well as one
of the potential trends o the industry where the
travellers as well the hospitality industry operators
are collectively focusing on increasing and
integrating every activity with the sustainable way
of doing it rather than exploiting the resources
unnecessarily.