This essay analyzes Damien Cahill's critique of the 2014 Australian Competition Policy Review, which Cahill argues promotes neoliberal economic procedures that increase financial inequalities. The essay discusses Cahill's view that citizens are both consumers and citizens, with equal rights to government services, and opposes the review's emphasis on marketization, privatization, and deregulation. It references Kuima's perspective on citizenship based on equality and participation, as well as Mitchell's discussion of celebrity humanitarianism and neoliberal citizenship. Mavelli's criticism of neoliberal economization, which undermines citizens' economic rights, is also included. The essay argues that neoliberal policies undermine citizens' rights and benefits, advocating for equal opportunities for all citizens.