Detailed Entrepreneurship Business Plan: Nerd Patrol Services

This document presents a comprehensive business plan for Nerd Patrol, a Singapore-based business-to-business technology computer service company aiming to provide turnkey computing solutions to small and mid-sized businesses. The plan details the company's description, business aspirations, vision, and mission, focusing on delivering web-based computing solutions using state-of-the-art techniques. It outlines the organization's structure, key players, and their qualifications, including the roles of owners and employees. The financial plan includes anticipated operating costs, investment requirements, sales forecasts, profit and loss projections, cash flow statements, and a projected balance sheet. The marketing plan covers market analysis, segmentation, target markets, trends, pricing strategies, promotion strategies, product strategies, and competitive analysis. Operational aspects, locations, business operations, legal issues, and potential challenges are also addressed, providing a complete roadmap for launching and managing the Nerd Patrol business.

Running head: ENTREPRENEURSHIP BUSINESS PLAN
Entrepreneurship Business Plan
Name of the Student
Name of the University
Authors Note
Course ID

1ENTREPRENEURSHIP BUSINESS PLAN
Table of Contents
Introduction:...............................................................................................................................3
Description of Business:............................................................................................................3
Business aspirations:..............................................................................................................4
Business Vision:.....................................................................................................................5
Business Mission:...................................................................................................................5
Organization of the business and Key Players:..........................................................................6
Owners- Roles and Qualifications:........................................................................................6
Qualifications of Owners.......................................................................................................7
Management Team- Roles and Responsibilities:...................................................................7
Employee- Roles and Qualifications:.....................................................................................8
Financial Plan:............................................................................................................................9
Anticipated Operating Costs:.................................................................................................9
Anticipated Investment requirement:.....................................................................................9
Start Up Costs:.......................................................................................................................9
Sales Forecast:......................................................................................................................10
Projected Profit and Loss Account:......................................................................................11
Cash Flow Statement:..........................................................................................................12
Monthly Cash Flow:.............................................................................................................13
Projected Balance Sheet:......................................................................................................14
Marketing Plan:........................................................................................................................14
Summary of Marketing Strategy:.........................................................................................14
Market Analysis:..................................................................................................................15
Market Segmentations:.........................................................................................................16
Target Market Segmentations:.............................................................................................17
Market Trends:.....................................................................................................................18
Marketing requirement for the business:..................................................................................18
Price of goods and Services:................................................................................................18
Promotion Strategy:.............................................................................................................19
Product Strategy:..................................................................................................................19
Place:....................................................................................................................................19
Competition:.........................................................................................................................20
Operations:...............................................................................................................................21
Locations of the Business:...................................................................................................21
Business Operations:............................................................................................................21
Legal and Sundry Issues:.........................................................................................................22
Legal Issues:.........................................................................................................................22

2ENTREPRENEURSHIP BUSINESS PLAN
Measures to handle legal issues:..........................................................................................23
Major Challenges:....................................................................................................................24
References:...............................................................................................................................27

3ENTREPRENEURSHIP BUSINESS PLAN
Introduction:
As the computers are becoming more and more prevalent, there is a need for higher
tech and computer services would continue to grow (Scarborough 2016). Nerd Patrol is the
business to business technology computer service company providing turnkey computing
solution which will offer solution on the latest technology and use of Web-based applications.
Use of state of art software and hardware under 24x7 computing facility, e-commerce
solution, help desk support, computer hardware repair, software debug and network solutions.
The business plan is formed as the guide for starting and managing the new business.
Nerd Patrol would also serve the separate and detailed marketing plan. Nerd Patrol
would provide computer and technical consulting services to local small business and
domestic PC users. Nerd Patrol would place its focus on marketing, responsiveness, quality
by creating and retaining customer relations.
Nerd Patrol would be formed as the partnership venture with partners launching the
full-fledged business. Nerd Patrol would be first small business using a rented premises and
serving the customers in the local area. The business would look forward to lease the office
space and also hire technicians. With the increase in the sales, the owners would look forward
to hire the additional personnel.
Description of Business:
Nerd Patrol would be the Singapore based company whose objective would be to
provide the business with the technology that is needed to compete in the web-based world.
By using the state of the art equipment and offering the necessary technological expertise
Nerd Patrol introduces the Singapore market with the fresh perspective of business to
business technology consulting.
The business would provide small to mid-sized companies with the web-based
computing solution by using the state of the art techniques. The company would develop the
hosting services to ASP companies and would also provide internet sales from the hosting, e-
commerce and web development for the small and medium size companies.
a. Nerd Patrol would offer its customers with three main types of services particularly
the hour based technical aid, retainer contracts related to particular skills or system
and project consulting.
b. Technology is regarded as the critical component of the business. It is necessary for
the owners to remain updated on both the equipment as well as knowledge to be
competitive in the future.
c. The business would also provide its customers with the onsite repair services as this
will enable the business in providing computer repairs to the individuals or the
business within local area.
d. The secondary business part of Nerd Patrol would be installation, customization and
maintenance of the computers for its customers.
Business aspirations:
The aspiration of the business is to offer a written guide for commencing and
administering the computer consulting business, a strategic framework for creating a
comprehensive tactical marketing plan (Schaper et al. 2014). The intended audience would be
the owner of the business and the scope of the business is to offer a detailed yearly projection
with yearly summary of the profit, growth and ownership.
The objective of Nerd Patrol is stated below;

4ENTREPRENEURSHIP BUSINESS PLAN
a. Profit: The objective of Nerd Patrol is to generated sufficient amount of profit in
order to finance the future growth as well as offering the resources that is needed to
attain the other objective of the company and its business owners. The owners would
look forward to generate a minimum of 45% of the sales during the first year of
operation.
b. Growth and Expansion: To expand the business which is both challenging as well as
manageable resulting the market with the innovation and adaptability (Burns and
Dewhurst 2016). The business aims to be intellectual and social asset to its
community and environment.
c. Integrity: Another objective of the business is to be the integrated family of Web-
based software applications that supports the entire building lifecycle from the
construction to facility management. The business aims to meet the requirement of
small business by providing online collaboration with software upgrades and dealing
with the problems of network.
Considering the business aspirations Nerd Patrol has placed its emphasis on small
business market since the customers does not typically has the full time IT employee however
they have the full time IT requirements. Nerd Patrol would provide an affordable, on demand
service to its customers. For the residential customers Nerd Patrol would be providing the
affordable and helpful services with the flexible schedule so that the customers are able to
meet their needs.
Business Vision:
The vision of the business is to provide the fast response and informed expertise to
regularly provide the reliable solution. Nerd Patrol would aim to generate satisfied set of
repeated customers and offer the stable retainer base. This would help in generating sufficient
amount of profit to provide the owners with the comfortable living.
Business Mission:
The mission of the business is meeting the short term objective by starting the
company quickly and inexpensively with the minimum amount of debt. The long term
business mission is to attain growth. The owners look to forward to grow the company as the
profitable and stable company which is easy and comfortable to manage.
Organization of the business and Key Players:
Owners- Roles and Qualifications:
Nerd Patrol would be created as the partnership firm which will be jointly owned and
operated by John Robbins, Mary Singh and Nabil Quresh. John and Mary has the sufficient
five year experience in Microsoft and Oracle software products. The owners have the
experience as system engineer in large technology companies and understands the need of
computer for small business. The owners have the adept in managing their time and can
quickly respond to the multiple customer calls and needs.
Considering the roles for the first three months of the business John and Mary will be
responsible for all the aspects of the business. Moving to the third month, when the business
hires another technicians John would shift his effort from directly responding to the needs of
customers, to training and administering others so that they can do their work effectively.
Nabil would be responsible for directly maintaining control over the inventory and would
make an effort of entertaining as much as on site customers. A portion of the brand
recognition strategy is to recognize the PC repair with the John effort, friendliness and
technical expertise. The easy method of associating with two is for Mary to be main portion
of customer experience with the service. Mary would be responsible for delegating technical

5ENTREPRENEURSHIP BUSINESS PLAN
repairs in the later part of the year to the techs that are working in the leased office premises
and wold also train the staff in a method that they offer support through direct phone.
With the experience of John and Mary extensively with the computer technicians and
support staff during their past employment, they understand what works the best in the set of
mutually agreed guidelines. The first week of every technicians that are employed would be
dedicated in the direction of helping them in understanding the PC repair guidelines which is
stated below;
a. The customers would be needing help and the business is open to help its customers
b. The customers also require the needs reassurance as well as solutions.
Under this framework the technicians would be able to solve the problems of customers
in the best manner that fits them.
Qualifications of Owners
John Robbins: Graduate in Computer Science
Mary Singh: Graduate in Computer Science
Nabil Quresh: Graduate in Business Administration
Management Team- Roles and Responsibilities:
The business would be owned by John, Mary and Nabil under the partnership
agreement as the owners possess five years of experience in Information & Communication
Technology Industry. With the skills and expertise, the owners would be responsible for
creating client connections. The client connection ability of the owners would help in
bringing the business operations into a profitable venture within two months of operations.
The management team would comprise of John and Mary as they specialize themselves in
software aspects of the computer repairs and are anticipated to work together.
The owners also have specialized themselves in computer science and have the
working experience in system engineering in the technology industry. The business would
hire the service of website designer and networking engineer based on contract basis
(McKenzie 2015). The management would be would be responsible for delegation of work
among the lower level of organization. Their responsibilities comprising of generating sales
revenue and would always register every computer that comes to the company for repairs.
The management team of owners would be charged with the responsibilities of expanding the
business during the first six months of the operations. They are expected to implement the
advertisement operations would be effectively targeting the individuals and small businesses
inside the targeted market area.
Employee- Roles and Qualifications:
Nerd Patrol would be hiring the services of four employees within the first few
months of operations. The owners of Nerd Patrol aim that the salary of four employees would
be directly related to the success of the business and the total salary would never go beyond
18% of the total sales revenue. During the second year of operations the business aims to
move under the leased office premises and would look forward to hire additional new
employee depending upon the number of sales revenue generated by the business, if the
projections are on target. Nerd Patrol also plans to hire additional new part-time employees
during the second year in order to better handle the rising amount of sales.
Nerd Patrol employees would be skilled with professional qualifications. The
employees are anticipated to have strong technical and individual skills. It is vital for the

6ENTREPRENEURSHIP BUSINESS PLAN
employees that are paid salaries to commensurate with the business abilities and dedications
to serve for the customer satisfaction (Burns 2016). Concerning the responsibilities of the
employees, the employees would be responsible for rendering services based on Hourly
technical aid, project counselling and on site services. The employees are anticipated to
discharge their duties in a responsiveness manner. They are anticipated to be available on call
computer paramedic within fast and responsive time. Additionally, the employees would be
responsible delivering quality of service as getting the job done at first hand and providing
100% assurance forms their sole responsibility. Apart from technical responsibilities, the
employees are anticipated to build social-personal relationship with the clients as developing
a royal repeat customer would help in retaining the customers for repeat business.
Financial Plan:
The following sections of financial plans comprise of the yearly estimates for the
standards that is set for the financial tables. A detailed monthly pro-forma table for cash flow
is included as well.
Anticipated Operating Costs:
The anticipated cash flow from operations for the first year operations stands $1,
24,000. This comprises of the lease expenses, general and administration expenditure, capital
improvement costs. The company would also incur the non-recurring expenditure in the areas
of equipment’s, computers, utilities and furniture’s. Fixed costs are assumed as the 12% of
the sales and the average profit figure that is provided by the source are within the consulting
field.
Anticipated Investment requirement:
The anticipated investment requirement stands $196,050. The business expects to
incur the total fixed cost of $124,000 during the first year of operations as the start-up costs.
The total owners funding would be $120,000 while the rest of funds would be obtained
through bank loan. Nerd Patrol would obtain the fund of $100,000 with total start-up funds
standing $2,20,000.
Start Up Costs:
Start-up Requirements
Start-up Expenses
Fixed Costs Particulars Amount ($)
Premises (RENT & RATES) $25,000
Salaries $18,000
Interest on loan 10% $10,000
Accountant Fees $15,750
Payroll Tax $2,450
Retainer contracts $13,750
Sales and Marketing $14,500
Postage & Telephone $1,650
Broachers $2,400
Logo Designs $2,150
Market survey $1,250
Preliminary expenses $2,100
Capital Improvements Expenses $15,000

7ENTREPRENEURSHIP BUSINESS PLAN
Total Fixed Costs $1,24,000
Average Monthly Costs
Rent $2,083
Capital Improvements Expenses $1,250
Interest on loan 10% $833
Postage & Telephone $138
Repairs and Maintenance $200
Salaries / Wages $1,500
Total Average Monthly Costs $6,004
x Number of Months: 12
Total Monthly Costs $72,050
Total Start-up Expenses $1,96,050
Start-up Assets
Owner Funding
Owners Fund $1,20,000
Total Owner Funding $1,20,000
Loans
Bank Loan $1,00,000
Other
Total Loans $1,00,000
Total Start-up Funds $2,20,000
Assets
Equipment’s $40,000
Computers $50,000
Total Fixed Assets $90,000
Total Start-up Assets $3,10,000
Sales Forecast:
(1) SALES FORECAST
Year 0 1 2 3
Projected Sales 2,04,050 2,24,455 2,46,901
Direct Cost of Sales 42,500 48,875 56,206
Cost of Fulfilling Maintenance Contract

8ENTREPRENEURSHIP BUSINESS PLAN
Year 1 Year 2 Year 3
0
10,000
20,000
30,000
40,000
50,000
60,000
0%
5%
10%
15%
20%
25%
35,200
53,095 53,511
Profit Before tax
Pretax Net Margin
Figure 1: Figure illustrating profit before tax and pre-tax net margin
(Source: As Created by Author)
Projected Profit and Loss Account:
(4) PROFIT AND LOSS FORECAST
Preop
Year 0 1 2 3
Revenue 0 2,04,050 2,24,455 2,46,901
Cost of sales 0 42,500 48,875 56,206
Gross profit 0 1,61,550 1,75,580 1,90,694
Gross Margin 1,79,410 1,87,289 2,09,443
Expenses/overheads
Payroll 25,000 27,500 30,800
Wages and salaries 18,000 19,800 22,176
General expenses 15,750 17,325 19,404
Accountant Fees 15,750 17,325 19,404
Payroll Tax 2,450 2,695 3,018
Utilities 13,750 15,125 16,940
Sales and Marketing 14,500 15,950 17,864
Postage & Telephone 1,650 1,815 2,033
Repairs and Maintenance 2,400 2,640 2,957
Preliminary expenses 2,100 2,310 2,587
Capital Improvement Cost 15,000 16,500 18,480
Total expenses/overheads 1,26,350 1,22,485 1,37,183
Profit before tax 35,200 53,095 53,511
Tax @ 30% 10,560 15,929 16,053
Before tax net margin 17% 24% 22%
Profit after tax 24,640 37,167 37,458
Transfer to reserves 35,200 53,095 53,511

9ENTREPRENEURSHIP BUSINESS PLAN
ROC 25% 31% 25%
Cash Flow Statement:
(2) CASHFLOW FORECAST Preop
Year 0 1 2 3
CASH INFLOWS
Cash from Sales 2,04,050 2,24,455 2,46,901
Directors loans 1,00,000 1,00,000 1,00,000 1,00,000
Capital Employed 1,00,000 1,20,000 1,50,000 1,75,000
Other cash inflows
TOTAL CASH INFLOW 2,00,000 4,24,050 4,74,455 5,21,901
CASH OUTFLOWS
Payments for materials 42,500 48,875 56,206
operating expenses ( ) 0
Payroll 0 25,000 27,500 30,800
Marketing and Promotion 0 18,000 19,800 22,176
Accountant Fees 0 15,750 17,325 19,404
Lease 0 2,450 2,695 3,018
Supplier contracts 0 13,750 15,125 16,940
Sales and Marketing 14,500 15,950 17,864
Postage & Telephone 1,650 1,815 2,033
Website Development Expenses 2,400 2,640 2,957
Logo Designs 2,150 2,365 2,649
Interest on loan 10% 10,000 10,000 10,000
General and Admin Expenses 1,250 1,375 1,540
Preliminary expenses 2,100 2,310 2,587
Capital Improvement Cost 15,000 16,500 18,480
Corporation Tax 10,560 15,929 16,053
Loan repayments 10,000 10,000
TOTAL CASH OUTFLOWS 0 1,77,060 2,10,204 2,32,708
Cash flow summary
NET CASHFLOW FOR PERIOD 2,00,000 2,46,990 2,64,252 2,89,193
OPENING CASH BALANCE 0 2,00,000 4,46,990 7,11,242
CLOSING CASH BALANCE 2,00,000 4,46,990 7,11,242 10,00,434

10ENTREPRENEURSHIP BUSINESS PLAN
Monthly Cash Flow:
INCOME Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Operating Income
Sales Revenue 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 2,04,050
Total Operating Income 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 2,04,050
Total INCOME 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 2,04,050
Operating Expenses
Payroll 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 25,000
Marketing and Promotion 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 18,000
Accountant Fees 1,313 1,313 1,313 1,313 1,313 1,313 1,313 1,313 1,313 1,313 1,313 1,313 15,750
Lease 204 204 204 204 204 204 204 204 204 204 204 204 2,450
Supplier contracts 1,146 1,146 1,146 1,146 1,146 1,146 1,146 1,146 1,146 1,146 1,146 1,146 13,750
Sales and Marketing 1,208 1,208 1,208 1,208 1,208 1,208 1,208 1,208 1,208 1,208 1,208 1,208 14,500
Postage & Telephone [phone] 138 138 138 138 138 138 138 1,650
Website Development Expenses 200 200 200 200 200 200 200 200 200 200 200 200 2,400
Logo Designs 179 179 179 179 179 179 179 179 179 179 179 179 2,150
Interest on loan 10% 833 833 833 833 833 833 833 833 833 833 833 833 10,000
General and Admin Expenses 104 104 104 104 104 104 104 104 104 104 104 104 1,250
Preliminary expenses 175 175 175 175 175 175 175 175 175 175 175 175 2,100
Capital Improvement Cost 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 15,000
Total Operating Expenses 10,333 10,333 10,333 10,333 10,333 10,333 10,333 10,333 10,333 10,333 10,333 10,333 1,24,000
Non-Recurring Expenses
Equipments 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 40,000
Computers 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 50,000
Utilities 1,667 1,667 1,667 1,667 1,667 1,667 1,667 1,667 1,667 1,667 1,667 1,667 20,000
Furnitures 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 25,000
Total Non-Recurring Expenses 11,250 11,250 11,250 11,250 11,250 11,250 11,250 11,250 11,250 11,250 11,250 11,250 1,35,000
Total EXPENSES 21,583 21,583 21,583 21,583 21,583 21,583 21,583 21,583 21,583 21,583 21,583 21,583 2,59,000
Net Income Before Taxes (4,579) (4,579) (4,579) (4,579) (4,579) (4,579) (4,579) (4,579) (4,579) (4,579) (4,579) (4,579) (54,950)
Income Tax Expense 880 880 880 880 880 880 880 880 880 880 880 880 10,560
NET INCOME (5,459) (5,459) (5,459) (5,459) (5,459) (5,459) (5,459) (5,459) (5,459) (5,459) (5,459) (5,459) (65,510)
EXPENSES
Projected Balance Sheet:
Balance Sheet
Assets FY-1 FY-2 FY-3
Current Assets
Cash $60,350 $81,535 $96,498
Accounts receivable $2,04,050 $2,24,455 $2,46,901
Total current assets $2,64,400 $3,05,990 $3,43,399
Fixed (Long-Term) Assets
Equipment’s $40,000 $44,000 $48,400
Computers $50,000 $55,000 $60,500
Utilities $20,000 $22,000 $24,200
Furniture’s $25,000 $27,500 $30,250
(Less accumulated depreciation) $21,000 $19,000 $18,100

11ENTREPRENEURSHIP BUSINESS PLAN
Total fixed assets $69,000 $80,000 $90,800
Total Assets $3,33,400 $3,85,990 $4,34,199
Liabilities and Owner's Equity
Current Liabilities
Bank Charges Payable $10,000 $10,000 $10,000
Short-term loans $15,000 $20,000 $50,000
Income taxes payable $10,560 $15,929 $16,053
Accrued salaries and wages $18,000 $19,800 $22,176
Total current liabilities $53,560 $65,729 $98,229
Long-Term Liabilities
Long-term debt $1,00,000 $90,000 $80,000
Less: Loan Repayment $10,000 $10,000
Total long-term liabilities $1,00,000 $80,000 $70,000
Owner's Equity
Owner's investment $1,20,000 $1,50,000 $1,75,000
Net Profits $24,640 $37,167 $37,458
Reserve and Surplus $35,200 $53,095 $53,511
Total owner's equity $1,79,840 $2,40,262 $2,65,969
Total Liabilities and Owner's Equity $3,33,400 $3,85,990 $4,34,199
Marketing Plan:
Summary of Marketing Strategy:
Nerd Patrol intends to implement the extensive marketing strategies that would make
sure that greater visibility is available for the business in its targeted market. Nerd Patrol
would undertake a fairly focussed marketing strategy. The summary of marketing strategy is
stated below;
a. The logical and the target market for Nerd Patrol would be the Home Office and
Small business. These business largely has the need of having the temporary technical
assistance and are generally billed at the hourly rate (Ross and Byrd 2015). There are
some opportunity that exist particularly for the retainer and specific project contracts.
b. There are certain number of competing services provides in the local area. These
competitors appears to be widely specialized as well as widely sized which leaves
sufficient amount of opportunity for the Nerd Patrol to establish and expand a niche in
the selected market segments.
c. Finally it is worth discovering the trends in growth in this market which is projected
to be around 9 to 10 per cent yearly.
Market Analysis:
Nerd Patrol would be providing computer support both in the areas of consulting and
technical ability for the small business owners along with the home computer users. As
computer repair is presently one man operations, the growth of the business would restricted
in the first three months under the capacity of the owners to complete the work (Hatten
2015). The first three months of the business operations would be critical in creating the
credibility of Nerd Patrol and reputation for obtaining the customers as well as resolving their