Marketing Analysis: Nescafe Print Ad, Creative Strategies and Impact

This report analyzes a Nescafe print advertisement, focusing on the creative and marketing strategies employed. The analysis highlights the effectiveness of the ad's tagline, "De-stress, de-caf and de-licious," in attracting consumer attention and influencing purchasing behavior. The report emphasizes the ad's ability to resonate emotionally with the target audience, communicating the benefits of the product and influencing consumer mindsets. It also discusses the use of memorable devices to enhance brand recall. The report suggests including the product's price for a more comprehensive understanding of the brand's pricing strategy. The report references Ashley and Tuten (2015) and Fransen et al. (2015) to support the analysis of creative strategies and consumer resistance to advertising.

Running head: ADVERTISING PRACTICE AND CREATIVE STRATEGIES
Advertising Practice and Creative Strategies
Name of student
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ADVERTISING PRACTICE AND CREATIVE STRATEGIES
Print ad for Nescafe produced by Nestle, Singapore
The print ad for Nescafe produced by Nestle, Malaysia has gained the attention of
mine without any confusion because of the picture of the coffee product provided along with
the tagline “De-stress, de-caf and de-licious”. The beautiful display of the coffee product and
the tagline stand out and it can easily influence the buying behaviours of consumers.
The target audiences are attracted though it is not clearly defined, but still, it has the
ability to show empathy with the targeted audiences and also can easily grab the attention of
the coffee lovers. This allows the customers to distinguish the products from the other
competitors’ products, furthermore, ensure influencing their buying behaviours effectively
too (Ashley and Tuten 2015).
The print ad for Nescafe produced by Nestle, Singapore clearly communicates the
benefits as it represents delicious flavour and taste, ability to reduce stress among people
through consumption and these benefits make people influenced to make purchases
consistently. It emotional and easily influenced the mind sets of people and the messages and
information about the brand and its products have been clearly represented for arousing
interests among the clients and influence purchasing behaviours too.
The tagline of the product, i.e., “De-stress, de-caf and de-licious” has been
outstanding, which made people remember about the product for long time and at the same
time, ensured drawing the attention of clients much more comprehensively (Fransen et al.
2015). The print ad has used a memorable device for making people remember something
important about the product and at the same time, allowed people to use their smartphones
and medium for connecting to wider group of audiences effectively.
The ad made me feel energised and positive considering the positive message shared
through the tagline while the print ad also represented the brand and how it has managed to

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ADVERTISING PRACTICE AND CREATIVE STRATEGIES
provide good quality beverage products to make people feel refreshed, energised and positive
as well.
Everything of the print ad has been fascinating, but one important change that can be
done is the representation of price that has been set for the specific product. This could make
the customers understand how the brand has set the prices by comparing with the
competitors, furthermore, ensure influencing the customers’ mind sets largely too.

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ADVERTISING PRACTICE AND CREATIVE STRATEGIES
References
Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing, 32(1),
pp.15-27.
Fransen, M.L., Verlegh, P.W., Kirmani, A. and Smit, E.G., 2015. A typology of consumer
strategies for resisting advertising, and a review of mechanisms for countering
them. International Journal of Advertising, 34(1), pp.6-16.

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ADVERTISING PRACTICE AND CREATIVE STRATEGIES
Appendix