2029MKT Advertising Pitch: Nescafe Gold Coffee Integrated Marketing

This presentation provides a detailed overview of an advertising and integrated marketing campaign for Nescafe Gold Coffee, a product of Nestle. The presentation covers the introduction to integrated marketing, the chosen organization, and the product. It highlights the target market for Nescafe Gold Coffee, including demographic, geographic, psychographic, and behavioral factors, and provides justifications for the selected target market. The presentation also details the product specifics, such as its name, packaging, pricing, and distribution strategies. The conclusion emphasizes the importance of effective marketing in reaching potential customers and building a strong brand image. The presentation references key marketing concepts and provides a concise analysis of how the product is positioned within the market.

Advertising and integrated marketing

Table of content
INTRODUCTION
TASK
Targeting:
Product details:
CONCLUSION
REFERENCES

INTRODUCTION
 Integrated marketing is defined as the combination of different marketing tool as well as
techniques that focus on communicating all message regarding products and services to potential
target market. In this report the chosen organisation in Nestle which is a multinational food and
drink processing organisation situated in Switzerland founded in 1866. The organisation launched
the product Nescafe gold coffee in market. In this project product target market, pricing and
promotion decisions are covered.

Targeting:
 As Nestle is the biggest food and beverages organisation launches new Nescafe gold coffee in
market. As respective organisation selects effective market segment instead of whole market
(Chaffey and Smith, 2017).
 Demographic: It targets mostly youth for promoting Nescafe gold coffee as well as middle-aged
and elder people are more considered by the respective organisation who have the habit of drinking
Nescafe coffee.
 Geographic: The Nestle company target the west side of Turkey than east side because
people of that geographical area are more habitual of drinking coffee.

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 Psychographic: In this factor is referred as the personality and emotions as well as
behaviour. Organisation consider all habits, personality and lifestyle of customers.
 Behavioural: All nature of purchase, brand loyalty and usage level is
determined by the organisation for respective product in order to target potential market
customers.

Description of target market
 Nescafe gold coffee targets the mostly coffee drinkers especially the
person who are looking for instant and quality coffee. Organisation
offer the product to middle-aged and elder customers above 25 for
male as well as female (Palsis, 2017).
 Justification on target market: The target market for Nescafe gold
coffee is quite appropriate that enhance the overall sales of
respective organisation. As the product id offered to the high class
and aged customers who have habit of drink coffee.

Product details:
Product name: The name of product is Nescafe gold coffee which is
sophisticated aromatic coffee with having rich taste.
 Product packaging: Nestle company design attractive packaging for
the gold coffee that contains all information about used ingredients (Pisicchio
and Toaldo, 2020).
 Product price: Price of product is set according to the quality as well
as competitors and demand in market.
 Distribution: The product is distributed by the organisation through
supermarkets and convenience stores that ensures it reachability to potential
customers efficiently.

CONCLUSION
 As per above report, it can be concluded that marketing is the important factor that facilitates
business to reach all information about products to potential customers and enhance organisation
sales and productivity. Effective marketing builds strong brand image in market.

REFERENCES
 Chaffey, D. and Smith, P. R., 2017. Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
 Palsis, J. A., 2017. An integrated marketing communications campaign for Forever 21.