Pitch Presentation: Nestle's Innovative Coffee Product in Australia

This pitch presentation analyzes Nestle's strategy for launching a new coffee product in the Australian market. The presentation outlines Nestle's business plan, focusing on the customization of coffee capsules and pods to meet changing consumer demands. The business canvas framework is used to explain the business model, including key partners, activities, value propositions, and financial projections. The presentation includes a PESTLE analysis to assess the political, economic, social, technological, legal, and environmental factors impacting the product launch. The presentation highlights the importance of market analysis, risk management, and financial planning, including startup costs, profit and loss statements, balance sheets, and cash flow statements, demonstrating the feasibility and potential profitability of Nestle's business plan in Australia. The presentation concludes with a positive outlook for revenue growth and business expansion.

Pitch Presentation
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Pitch Presentation
This presentation has been created in order to explain and assess the functioning of
Nestle in the market of Australia. Nestle is a brand that has been functioning all over the
globe and has been framed a business plan which would be influential for the launching of an
innovative product in the Australian market. Therefore, the business plan that has been
constructed would look to capture the transformations in the mindset of the customers and the
extent of product branding.
This innovative idea that can be utilised by the organization is reliant on the process
of customization. In the modern time period the wants and demands of the customers are
changing according to the changes in the market and development of innovative products.
Therefore, the company has undertaken the decision of incorporating a variety of air tight and
properly packed coffee capsules and pods that can be exploited with ease by the customers in
the coffee machines according to their desire. The company is even in the idea of
incorporating a user friendly coffee machine.
The business canvas framework explains the business model that would be used by
Nestle in order to launch their new product in the Australian market effectively. This
framework explains the operations associated with the key partners, key activities, value
propositions, customer relationship, customer segment, key resources, channels, cost
structure and the revenue streams.
Nestle before launching their product undertakes an in-depth analysis of the
Australian market so that effective implementation of the product can be undertaken in the
Australian market. It has been observed that there exists an increasingly high level of demand
for coffee on an international level. The consumers at the present time period are not only
looking after the taste of the coffee but are even looking at the other benefits that coffee

possesses with respect to the carbonated drinks. Therefore, it is the duty of Nestle that they
effectively examine the raw materials that would be used for the manufacturing of the coffee
capsules and pods.
This section of the paper explains the PESTLE Analysis so that each and every aspect
of area where the product would be launched can be examined and the business flow of the
firm would be determined.
Political: The political aspect mainly refers to the transformations in the rules and regulations
by the government in association to the food standards and transformations due to the
changes in the international standards. The organizations therefore change their plan
according to the changes in the regulations made by the government.
Economic: The economic aspect is associated with the income level of the consumers, which
can have a direct impact on the purchasing power of the consumers. The changes in the rate
of inflation even have an impact on the launching of the new product. The rise in the price of
the raw materials is even an economic factor.
Social: The social factors are associated with the benefits given to the society like the
nutritional benefits and the taste that the consumers desire.
Technological: Technology refers to the various levels of tools and equipments that are used
for enhancing the product and the use of social media that can be used for the promotion of
the product.
Legal: The legal aspect explains the rules and regulations have needs to be abided. The legal
issues are different in different countries and therefore it is the duty of the firm to adhere to
the rules that are existent in the country where the firm would operate.

Environmental: The products that are manufactured by the firm require to be examined so
that no harm is done to the environment. Therefore the company should make use of eco-
friendly packaging and recycling process.
By analysing these factors, Nestle can assess their business model and can discover
the faults that are existent. The firm thus needs to concentrate on the faults and develop a new
business framework in order to carry out their business smoothly.
The construction of a management team is essential so that they can monitor and
supervise each and every aspect and level of operations of the business and in that manner
from production, marketing and advertising so that errors can be mitigated.
The analysis of the product that is being manufactured is a fundamental role as well in
order to understand whether the product is in line with the taste and preference in the market.
The development of a risk management plan in order to identify the risks and then
mitigate them can be a good option for them as well.
The financial plan explains the start up costs, the profit and loss statement, the balance
sheet and the cash flow statement and explains income and expenses incurred by the firm
along with the net profit earned during various months. It has been observed that the revenue
has increased from the initial month in a significant manner.
The closing cash position even shows a positive trend from January to December as
the curve has moved upwards.
The balance sheet even reveals a forecast that during the coming years the revenue of
Nestle in Australia would increase significantly explaining that the business plan of Nestle is
feasible and thereby would bring in profit to the organization.