This report provides a comprehensive analysis of Nestle's marketing strategies, brand elements, and media plan. Part A includes a brief history of the brand, an analysis of its logo, slogan, attributes, and values, an estimation of brand equity, market positioning, brand loyalty activities, and potential threats to the brand, concluding with a summary and future outlook. Part B focuses on a 12-month media plan, outlining objectives, target market, media selection and justification, media schedule, estimated media costs, and campaign success criteria with measuring methods. The report highlights Nestle's strengths in product quality and brand recognition while also addressing areas for improvement, such as pricing strategies, making it a valuable resource for understanding Nestle's marketing approach. Desklib offers a wide range of solved assignments and study resources for students.