Nestle: Modern Business Communication Changes and Challenges

This report provides an overview of the changes and challenges in business communication at Nestlé. It discusses communication flow within the organization (upward, downward, diagonal, and lateral), team effectiveness through communication, and the impact of technology and social media. The report also identifies barriers to effective communication, including perceptual, emotional, language, cultural, and physical barriers. It highlights the role of communication in managing and organizing information and provides recommendations for improving communication processes within Nestlé. The document is available on Desklib, a platform offering a range of study tools and resources for students.

Business communication

BUSINESS COMMUNICATION
Executive summary
In this report, the focus will be given on the concept of communication in the workplace. It has
been analyzed that communication in the workplace is considered as one of the important factor.
In the first phase of the report the changes related to communication will be discussed then
barriers of communication will be elaborated. According to that in the last phase
recommendations will be made.
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BUSINESS COMMUNICATION
Table of Contents
Executive summary.....................................................................................................................................1
Introduction.................................................................................................................................................1
Changes in the workplace............................................................................................................................1
Communication flow within organizations..............................................................................................1
Team effectiveness through communication...........................................................................................2
Impact of technology and social media on communication.........................................................................3
Barriers to effective communication ...........................................................................................................4
Perceptual barrier.....................................................................................................................................4
Emotional barriers...................................................................................................................................4
Language barriers....................................................................................................................................5
Cultural barrier........................................................................................................................................5
Physical barrier........................................................................................................................................5
Communication helps in managing and organizing the information............................................................6
Recommendations.......................................................................................................................................6
Conclusion...................................................................................................................................................7
References...................................................................................................................................................8
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Introduction
Without communication it cannot be simple for the Nestlé to achieve its goals and objectives. So,
communication in the workplace is considered as the important part on which the top
management should focus as it can help to manage the entire operations.
Communication in the workplace has affected the overall change which can result to the overall
environmental changes related to technology. It has also been examined that technology and
various environmental factors have enhanced the overall complexity of the business. In this
report the emphasis will be given on the topic “Modern changes and challenges of
communicating in the Nestlé”.
So, there are various changes and challenges which took place just because of the
communication in the workplace. It is the duty of the top management to focus on maintaining
the process of communication so that it can be simple to achieve goals and objectives. There
should be proper communication in the workplace as it can help to achieve competitive
advantage.
Changes in the workplace
There are various changes in the workplace which take place just because of communication.
The change which takes place in the workplace is related to communication channel and
communication networks.
Communication flow within organizations
Upward: It has been seen that communication that flows to the top management is considered as
the upward communication. This can sometimes create issue in the workplace as subordinates
are not able to communicate effectively which can be sometimes not acceptable by the
employees. But it has also been seen that this form of communication can lead to more
committed and loyal employees in the company because on this level the employees have the
chance to raise ad speak the situation which dissatisfied the employees in the workplace (Zerfass
and Holtzhausen, 2014).
Downward
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In this the flow of communication is considered by the managers to focus on the work related
data to the employees of the low levels. In this the issue can take place when feedback is given
by the top management it can sometimes affect the satisfaction level of the customers.
Diagonal
Communication also takes place between managers and employees. The issue can also take place
due to the lack of training in the workplace (Haff and Triplett, 2015).
Lateral
Communication takes place at the same level of hierarchy. This can also be beneficial in solving
the conflicts which take place in the workplace. It is necessary to manage the activities so that it
can be simple to accomplish goals.
Team effectiveness through communication
It has been seen that with proper flow of communication it can be simple for the company to
maintain the team performance. Effective communication in the workplace can help to motivate
the team in the workplace and it can also help to achieve the positive results. The positive
change can be seen if there is proper communication in the workplace. Through proper
communication it can be simple for the team leader to boost the morale of the employees.
Through proper channel of communication the information can be easily conveyed to the
employees that also impact the overall operation of the company in the positive manner (Grant
and Meadows, 2016).
Impact of technology and social media on communication
It has been seen that technology and social media impact the process of communication.
Companies can easily communicate with the customers and employees through latest
technologies and social media. Social media is one of the famous sources which can help the
company to enhance the process of communication. In the present era, companies post their
messages on the social platform which attract the customers towards Nestlé and also enhance the
overall demand of the products in the high competitive market. The information can be easily
conveyed to the customers with the help of social media (Vernuccio, 2014). It has been seen that
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process of communication is simple as company can easily interact with the customers and also
with the employees in the workplace (Bloom et al., 2014).
There are various social media platform like Face book and twitter which can help the company
to convey their information. Also with the help of latest technology it has been seen that
company can easily communicate with the employees. Like through emails it can be easy for the
top management to give information to the employees and it will also help to enhance level of
satisfaction of the employees. Emails are one of the sources which are used by the top
management to convey their information to the employees (McQuail and Windahl, 2015).
Also through electronic medium it can be simple for the management to communicate effectively
in the workplace. There are various handsets which are interlinked in the workplace and through
this it can be easy for the employees to communicate with the other employees or with the top
management. So, it is considered as the best source which can help to manage the overall process
of communication and can also help to focus on the goals and objectives of the company
(Normore, 2016).
In the workplace the use of latest technologies also reduce the workload of the employees. Now
the employees can easily manage their work and also the benefit is related to reducing the
duplication of work. It has been seen that with the help of technology like chats or mails the
company can easily communicate with the other employees and also it has reduce the overall
duplication of work in the workplace (Rogers and Valente, 2017).
By reducing the overall workload of the employees it has been seen positive outcome has been
achieved by the employees in context to the routine activities of the company. Technologies
changed the working pattern of the employees and motivated the employees towards the goal of
the organization. So, it has been seen that technology brought drastic change in the entire
working pattern of the employees and also customer base can be easily maintained with the help
of the latest technology in the workplace (Juholin, Åberg and Aula, 2015).
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Barriers to effective communication
If there are barriers in the communication then it has been seen that negative impact can be
analyzed on the overall activities of the company. There are many barriers which are related to
communication.
Perceptual barrier
It is known as the common problem which is faced by the Nestlé in the recent situation. In this it
has been analyzed that people have various opinions and views for the particular situation. Also
the perception of the people can vary which can focus on the need of effective communication.
By taking into consideration this barrier it is analyzed that operations cannot be finished by
considering the satisfaction. If any situation arises in the workplace then it has been seen that two
persons have different perception which can also enhance the problem if these perception are
combined (Stephens et al., 2017).
This barrier can affect the entire process of decision making and also the impact can been seen
on the working pattern of the organization. When decisions are not right then negative affect can
be seen on the employees and due to this the affect can been seen on attaining the goals of the
company. So, it is important to focus on considering the views of the people to solve the problem
but one decision should be taken so that it can be simple to manage the entire operations of the
company (Juholin, Åberg and Aula, 2015).
Emotional barriers
It is also the barrier which relates to communication. In this the fear and mistrust is considered
and also the focus is given on the employees who do not have trust towards the organization.
This can create issue and can enhance the overall duplication of the work in the workplace.
When the duplication of work takes place then negative impact can been seen on the productivity
level of the employees in the workplace. Duplication of work can take due to the lack of sharing
views and opinions in the workplace. In this the feeling of negativity can also take place in the
employees which can affect the overall thinking criteria of the employees in the workplace.
This barrier can also take place just because of lack of trust between the top management and
subordinates. This also emphasizes on the information reliability and can create
misunderstanding between the workers. It also gives negative affect on the entire operation of the
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employees. So, this barrier can be reduced by maintaining trust and coordination between the
employees so that it can be simple to manage the entire operation of the company.
Language barriers
This is also one of the barriers related to communication which takes place in the workplace. It
can be analyzed that sometimes it creates difficulty for the employees to focus on understanding
the language of the other employees in the workplace. In the present scenario, the native
language of the workers can differ if comparison is made with the other people.
Also it can be seen that sometimes confusing messages can take place which distract the
employees from their activities and barrier inflow of the communication can also take place. It
has been seen that this communication barrier can impact the overall goals and objectives of the
company. So, it is important to emphasize on focusing on the background of the employees so
that it can be simple to manage the entire activities of the company (Ramlan et al., 2018).
Cultural barrier
It is also known as one of the communication barrier in context to the workplace. It has been
seen that cultural barrier can take place between the employees who are from different state and
religion. Also it is analyzed that affect can be seen on the targets and goals of the company
which should be maintained. It can also impact the team in the company who are emphasizing on
managing the activities. So, it is recommended that company should focus on maintaining the
cultural difference so that growth can be achieved by the employees in the workplace.
Physical barrier
Physical barrier is concerned with creating strong and integrate the teams in proximity. In the
recent situation, there are many companies in which it has been seen that hiring of employees
have been stopped by the top management. This is considered as the barrier which cannot forbid
the overall communication of the employees. It has been seen that these barriers affects the
overall level of productivity in the workplace. Also it has been seen that formal communication
focuses on the process of training manual and bulletins which also reduce the overall level of
productivity (Hargie, 2016).
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Communication helps in managing and organizing the information
It has been seen that communication plays an important role in managing the overall information
of the company. It has also been seen that if there is proper communication in the workplace then
it can be easy for the company to focus on achieving goals and objectives. Also it helps in
reducing the duplication of work which is important for the company to enhance the overall
productivity level of the employees.
If there is proper communication in the workplace then employees can easily manage the entire
activities of the workplace. Through effective communication then it can be simple for the
company to achieve goals and objectives in an effective manner. The data of the company can be
managed if there proper communication in the workplace. It has been seen that information of
different departments is important to manage and it can only be done when there is proper
communication channel between the departments. It will also help to boost the coordination level
between different departments of the company.
It has been seen that if there is proper communication in the workplace then it can be easy for the
top management to focus on creating positive environment in the workplace. If employees of the
company communicate with each other in a proper way then there will be positive attitude of the
employees towards the overall activities of the company. Safe environment can be created if
employees of the company are communicating with each other in an effective manner. This will
affect the overall activities of the company in a positive manner and also boost the level of the
employees.
Recommendations
By focusing on the entire it has been stated that communication is one of the important part of
the company and without communication it will not be possible for the company to attain the
goals. There are various barriers which are related to communication. It is recommended that
company should focus on reducing it by taking into consideration the strategy related to Johari
window. This tool should be considered by the company so that it can be easy to communicate in
an effective manner. Also it will help to improve the overall awareness of the employees in the
workplace. Also this model should be implemented in the company so that it can be feedback
can be given to the employees.
It has been recommended that Shannon weaver model should be considered by the company so
that it can be easy to focus on flow of information. This model can also help in overcoming the
barriers related to communication. Through this model it can be easy to boost the overall level of
productivity of the employees in the workplace.
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(SOURCE: Businesstopia., 2018).
The next strategy that is recommended is related to training of the employees. It is important for
the company to focus on giving training so that it can be easy to manage the flow of
communication in the workplace. Training can also help the employees to share their views and
opinion so that they can get the knowledge of the work in an easy manner. Also it will help to
enhance the overall productivity level of employees and can help the company to achieve targets.
Conclusion
By analyzing the report it has been concluded that Nestlé should focus on maintaining the overall
process of communication in the workplace so that it can be simple to achieve the desired goals
and objectives. It has been seen that communication has an important role in managing the
activities of the company. Also if there is no proper communication in the workplace then it can
negatively affect the growth of the company. By taking into consideration the process of
communication it has been seen that there are many changes that takes place just because of
communication so it is important for the company to maintain proper channel of communication
so that it can be simple to achieve growth in the market.
Also there are various communication barriers which takes place so it is important to consider
the strategies like Johari window model, Shannon weaver model and training so that it can be
easy for the employees to achieve growth in the competitive market. It is important for the
company to achieve success so that for long time profits can be attained and it can only be done
if process of communication is maintained in the workplace.
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technology and communication technology on firm organization. Management Science, 60(12),
pp.2859-2885.
Businesstopia., 2018. Shannon and Weaver Model of Communication. [Online] Available from:
https://www.businesstopia.net/communication/shannon-and-weaver-model-communication.
[Accessed on 5 Sep 2018].
Grant, A.E. and Meadows, J.H., 2016. Communication technology update and fundamentals.
Routledge.
Haff, G.G. and Triplett, N.T. eds., 2015. Essentials of strength training and conditioning 4th
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Hargie, O., 2016. Skilled interpersonal communication: Research, theory and practice.
Routledge.
Juholin, E., Åberg, L. and Aula, P., 2015. Towards responsible dialogue: Searching for the
missing piece of strategic employee communication. Communication Ethics in a Connected
World, pp.323-346.
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McQuail, D. and Windahl, S., 2015. Communication models for the study of mass
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Normore, A.H. ed., 2016. Handbook of Research on Effective Communication, Leadership, and
Conflict Resolution. IGI Global.
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Ramlan, S., Abashah, A., Samah, I., Rashid, I. and Radzi, W., 2018. The impact of language
barrier and communication style in organizational culture on expatriate’s working
performance. Management Science Letters, 8(6), pp.659-666.
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Reconceptualizing communication overload and building a theoretical
foundation. Communication Theory, 27(3), pp.269-289.
Vernuccio, M., 2014. Communicating corporate brands through social media: An exploratory
study. International Journal of Business Communication, 51(3), pp.211-233.
Zerfass, A. and Holtzhausen, D., 2014. Strategic communication: Opportunities and challenges
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