Project Management Report: Nestle's Vision, Mission and Strategy

This report provides a comprehensive analysis of Nestle's project management, focusing on its vision, mission, and strategic objectives. It delves into Nestle's commitment to nutrition, health, and wellness, exploring initiatives like 'Inspiring healthier lives' and the 'Nestle Healthy Kid program'. The report examines the company's strategic goals, including continuous excellence and growth drivers, and how they support its overall objectives. It also highlights Nestle's competitive advantages, such as its extensive product portfolio and operational pillars, including research and development. The discussion covers the complementary relationship between Nestle's strategy and project management, emphasizing the importance of trust and delivering quality products. The report aims to provide a thorough understanding of Nestle's business strategy and its approach to project management in the food and beverage industry.

Running head: PROJECT MANAGEMENT
PROJECT MANAGEMENT
Name of the Student
Name of the university
Authors Note:

1PROJECT MANAGEMENT
Executive Summary
Nestle is a well-known food and beverage organization with its headquarters in Switzerland. This
particular organization deals in manufacturing of food items like baby foods, cereals, tea and
dairy products. In the coming pages of the report vision and mission of Nestle will be discussed.
Strategic objectives of the organization that is inspiring healthier life’s, start healthy and stay
healthy, nestle healthy kid program will be discussed. Various important factors that is
competitive advantage and operational pillar has been described.

2PROJECT MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Vision and Mission......................................................................................................................3
Strategic objectives......................................................................................................................4
Strategic goals and program used for supporting their objective................................................5
Complementary between strategy and project.............................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................9
Appendix........................................................................................................................................11

3PROJECT MANAGEMENT
Introduction
Nestle is a food and beverage organization with headquarters in Switzerland. This
particular organization is also known as largest food processing organization in the world. Nestle
mainly deals in manufacturing of baby foods, cereals for breakfast, dairy products, tea and many
other products (Nestle, 2016). The organization claims to be important stakeholder of world’s
largest cosmetic organization that is L’Oreal. This firm was established by collaboration of two
organizations that is Anglo-Swiss Milk organization and Farine Lactee Henri Nestle. The
organization grew certain number of recognition that is during the period of second world war
and first world war. At present the organization claims to have more than 2000 brands ranging
from globally to local favorites and the organization have branches in more than countries.
The organization claim to take care of environment and communities where it works or
operates. The organization looks after the regulation of environment and also tries its best to
reduce any impact on environment (Sethi, 2012). Water is required for manufacturing of
breakfast cereals, cooking the cereals, washing for its equipment’s. Various facilities have
environmental and they keep a measure of various operation and method to improvise the
performance of environment (Cordón, Hald and Seifert, 2013) . The organization claims to
analyze the consumption of energy in details and ultimately works in minimization of energy by
introducing energy efficient technology (Elena, 2013). The organization claims to make use of
software which will help in increasing the efficiency of software and this ultimately will lead to
check the optimal capacity of the truck and have less journey (Kerzner, 2013). The packing
material used by this organization have plastic lines, cartons and shipping cases of cardboard
which can be easily recycled by the help of existing facilities and the organization claims to
encourage recycle packaging.
Discussion
Vision and Mission
Nestle is considered to be leading nutrition, health and wellness organization. The
ultimate goal of this organization is Good food, Good life which is provide the customers with
best quality of products and wide range of food and beverage products ranging from morning to
night (Elena, 2013). The ultimate goal is to be leading nutrition and wellness organization for

4PROJECT MANAGEMENT
delivering quality of food for improvising the value of stakeholder by maintaining its position as
the leading choice of customers and preferred choice of selling products.
People from various parts of the globe understand that food is considered to be
nourishment (Chernova, Voytkevich and Ivanova, 2015). They are more focusing on the fact that
choice of food and beverage can affect the quality of life of both individual and others.
Innovation has always been taken as prior option of the organization. The ultimate mission of
this organization is to enhance or improvise the life of various people. With every passing day
the organization claims to improvise the products by making it healthier and tastier which will
ultimately help the customers for taking care of themselves and their family members. This firm
has the largest number of R&D centers and more than 5000 people are involved in it (Cordón,
Hald and Seifert, 2013). There is a team of scientists, engineers and nutritionists and designers to
have the trust of consumer and provide them with quality of products. The main notion of this
organization is to improvise the quality of trustworthy products, system and services to
improvising the quality of lives of customers.
Strategic objectives
Nutrition plays a key role is the daily life of everyone. Nestle strategy generally focuses
to provide advantage to people by food and beverage product and services (Muller, 2013). Fast
growing needs and strategy of the society provides nutrition, health and wellness strategy.
Digital technology is shaping the whole industry, the current relationship with suppliers and
retailers and the consumers who buy the products. With advancement of science and technology
new opportunities are provide for facing the issues and challenges in the society (Chernova,
Voytkevich and Ivanova, 2015). In the whole world where large number of people are
undernourished or overweight this firm claim to provide solution for its consumers.
Inspiring healthier lives: With the help brand name, products and services the
organization is calming to inspire the life of people (Elena, 2013). Nestle claim to build and use
knowledge for making use proper nutrition knowledge and providing people to provide people
with information regarding the fact what they feed their families.
Start Healthy and Stay Healthy: Programs like start healthy and stay healthy program
generally help the parents and their children by providing best beginning in life. In collaboration

5PROJECT MANAGEMENT
with stakeholders united kid program will help children in having healthier lifestyle of eating and
drinking.
Nestle Healthy kid program: This program is all about encouraging activity and
providing necessary information for nutrition. The organization main goal is to provide best
quality of product to its customer (Mohajan, 2015). Nutrition and health platform which is Nestle
science and skin health program allow the users to make use of most advanced research and
development of network in the whole organization. With the help of R&D network the
organization claims to upgrade product and services which satisfy the needs of the consumer and
helps in minimizing the rising cost of healthcare.
Strategic goals and program used for supporting their objective
Nestle aims in ensuring that resources are dedicated to correct projects which will
ultimately help in maximizing the input (Muller, 2013). With the help of Nestle continuous
excellence the organization claims in improving operation and provide necessary changes. With
this program back office efficiency can be easily gathered which will ultimately help delivering
competitive advantage and unlocking the various available sources (Cordón, Hald and Seifert,
2013). There are number of fuels for advantages for growth, support of brand, R&D and
innovations. The ultimate goal of this organization is to search for new opportunities and for
certain zone where they can have contribution for problems faced by various firms (Mohajan,
2015). On one hand there are growing their business and on the other hand they are they are
contributing a lot of things to the society. Trust is the main pillar behind the success of this
organization (Drees, 2016). Trust has helped a lot in the growth of this organization, providing
proper value for the stakeholders and as well as for the society.
Nestle strategy has helped a lot in achieving the purpose of this organization, upgrading
the quality of life and focusing to provide much healthier future for the coming generation
(Vavpetič, et al., 2013). Nestle has continuously adopted to the changing world and it strict
follow its purpose and values from its time of establishment that is 150 years back (Sethi, 2012).
The purpose of this organization clearly defines the reason behind the creation of better world
with nestle. The purpose clearly states the reason behind the people who enjoy with product and
services and for the people who are generally affected by business (Cordón, Hald and Seifert,
2013). The staff members of organization claim to be inspired by a lot of people. Their strategy

6PROJECT MANAGEMENT
has helped in ensuring a long term delivering for organization and making investment in short
term projects for providing the needs of large of number of people across the globe (Biswas et
al., 2013). The purpose of this organization has helped in satisfying the requirements of large
number of stakeholders who are associated with this organization.
Nestle Roadmap is mainly intended for providing direction to workers and providing
strategy which will help it in achieving proper objectives (Muller, 2013). These objective
demand a blend for long term inspiration for the workers and provide necessary level of
performance. Nestle model is having securing and having success in the near future by having
simplicity, making necessary investment for growth, scaling down of benefits and lastly driving
the performance (Stahl et al., 2012). The roadmap of nestle consist of three main parts which are
competitive advantage, growth drivers and pillars of operation (Mohajan, 2015). The overall
management and strategic business is managed by small units of management and strategic units
of business. Organization in general works with Research and development to check that the
production of corporation is mainly faced by proper innovation. Strategic innovation will help
the markets to have their business and objectives of brand (Sojamo and Larson, 2012). For
achieving its objective Nestle has 500 factories in 80 countries with more than 17 research and
development center.
Competitive advantage: Nestle corporation is built on the belief that it can manufacture
products in such a way that it can easily have value for long term stakeholders, employees and
business partners. Nestle management and leadership principles are totally dependent on
experiences which has led to its success in long term (Sethi, 2012). Production has always a big
effect on environment. The ultimate aim is to have maximization of production of goods with
reducing the consumption of available resources. In the whole Europe Nestle was the first
organization to have biodegradable instead of plastic for manufacturing of products. Investment
has been considered to be important factor for both the organization as well as for the
corporation (Gonzalez, 2014). This particular organization has focused in creating long term
value for the nation in which it operates. Nestle has unmatched product and portfolio of brand
(Biswas et al., 2013). Nestle manufacture food items for all ages that is ranging from babies to
old people.

7PROJECT MANAGEMENT
Operational pillars: Food and beverages have an important role in the life of people. It
does not only bring enjoyment and social pleasure of having food together on the contrary it
claims to improvise the personal health and nutrition (Sojamo and Larson, 2012). R&D body of
Nestle claims to have improvising the area like safety and quality, nutrition and health and lastly
taste and texture. Nestle researcher and scientist have claimed to take part in providing benefits
in field of health and wellness of various products to customer (Kulkarni, Rybkowski and Smith,
2012). Nestle corporate wellness unit along with unit of business is focusing to help the
organization to have its position as leading in the field of nutrition and health. Nestle claim to
sell products all-round the globe which is inclusive retailer superstores, supermarkets and large
chain of stores (Chernova, Voytkevich and Ivanova, 2015). This organization is totally
dependent on consumer making a choice of nestle products over the other available products.
Complementary between strategy and project
Nestle is considered to be leader in Nutrition, Health and Wellness and it is trusted by
most of its stakeholders. This organization have always believed that leadership is not about the
quantity but it’s all about the behavior of the organization towards its consumers. The firms
believe that for earning trust of consumers a lot of time is needed (Muller, 2013). Another
method of earning trust is delivering goods at promised time. The objective and behavior of this
organization is embedded in the notion that is Good food, Good life. Nestle Roadmap is
designed in such a way that it can help in achieving its objectives. These objectives are designed
in such a way it can easily deliver the level of performance (Sojamo and Larson, 2012). Nestle is
looking forward in achieving leadership and earn trust by providing the expectation of
consumers. Daily choices of consumer drive the performance of stakeholders which can easily
satisfy the requirement of stakeholders. Nestle believe that long term sustainable value of
stakeholders for their strategies, operation and behavior. Shared value is created by this
organization by having value for the communities in which they operate, for the partners of
business and lastly for the customers (Suh and Badrinarayanan, 2014). Nestle is focusing to
make investment for the future and which can easily analyze the financial and sustainability of
environment for the action of operation in terms of capacity, brand and lastly R&D. This
particular organization claims to meet the needs of present generation without compromising the
needs of the upcoming or future generation (Biswas et al., 2013). They will have this in such a

8PROJECT MANAGEMENT
way that it will profitable growth with passing years. Along with this a high level of return for be
easily achieved for their stakeholders and society for long period of time.
Conclusion
From the above discussion it can be easily stated that this report is about world’s largest
food processing unit that is Nestle. This organization mainly deals in production of baby foods,
cereals, dairy products and many other things. The operating environment of Nestle has been
clearly discussed in details. All the necessary requirement that are water, energy, transport,
packaging and recycling has been discussed in details. Vision and Mission of this organization
has been discussed in details. The ultimate notion of Nestle that is Good food, Good life has been
discussed in brief. Vision of this organization that is Nestle is to provide best quality of food and
beverages to its customer with making any adjustment with quality. Strategic objectives of this
organization that is inspiring healthier lives, start healthy and stay healthy and Nestle healthy kid
program has been discussed in details. Strategy goals and programs for supporting the objectives
has been discussed in details. Importance of Nestle roadmap for directing the workers and having
strategic objective has been discussed in details. Various important parameters competitive
advantage and operation pillars has been discussed in details. Complementarity between strategy
and objective for Nestle has been provided in details

9PROJECT MANAGEMENT
References
Biswas, A.K., Tortajada, C., Biswas-Tortajada, A., Joshi, Y.K. and Gupta, A., 2013. Creating
Shared Value: Impacts of Nestlé in Moga, India. Springer Science & Business Media.
Chernova, D.V., Voytkevich, N.I. and Ivanova, N.V., 2015. Methods of logistic infrastructure
formation for enterprises manufacturing bottled water.
Cordón, C., Hald, K.S. and Seifert, R.W., 2013. Strategic Supply Chain Management. Routledge.
Drees, K., 2016. Nestle and Baby Bottle Disease.
Elena, P., 2013. A Case Study on the Influence of Public Advertising Campaigns in Child
Education. Procedia-Social and Behavioral Sciences, 76, pp.686-689.
Gonzalez, M., 2014. Advancing Human Rights in Supply Chains through Community
Engagement and Investment. PM World Journal. Retrieved from http://mgoconsultant. com.
ar/blog/wp-content/uploads/2014/03/pmwj20-mar2014-gonzalez-advancing-human-rights-
FeaturedPaper. pdf.
Kerzner, H., 2013. Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Kulkarni, A., Rybkowski, Z.K. and Smith, J., 2012. Cost comparison of collaborative and IPD-
like project delivery methods versus non-collaborative project delivery methods.
Mohajan, H.K., 2015. Present and Future of Nestlé Bangladesh Limited. American Journal of
Food and Nutrition, 3(2), pp.34-43.
Muller, M., 2013. Nestlé baby milk scandal has grown up but not gone away. The Guardian, 13..
Nestle, M., 2016. Corporate funding of food and nutrition research: science or
marketing?. JAMA internal medicine, 176(1), pp.13-14.
Sethi, S.P., 2012. Multinational corporations and the impact of public advocacy on corporate
strategy: Nestle and the infant formula controversy (Vol. 6). Springer Science & Business
Media.

10PROJECT MANAGEMENT
Smith, E., 2012. Corporate image and public health: an analysis of the Philip Morris, Kraft, and
Nestle websites. Journal of health communication, 17(5), pp.582-600.
Sojamo, S. and Larson, E.A., 2012. Investigating food and agribusiness corporations as global
water security, management and governance agents: The case of Nestlé, Bunge and
Cargill. Water Alternatives, 5(3), p.619.
Stahl, G., Björkman, I., Farndale, E., Morris, S.S., Paauwe, J., Stiles, P., Trevor, J. and Wright,
P., 2012. Six principles of effective global talent management. Sloan Management
Review, 53(2), pp.25-42.
Suh, T. and Badrinarayanan, V., 2014. Proximal and distal influences on project creativity in
international marketing teams. International Marketing Review, 31(3), pp.283-307.
Vavpetič, A., Novak, P.K., Grčar, M., Mozetič, I. and Lavrač, N., 2013, October. Semantic data
mining of financial news articles. In International Conference on Discovery Science (pp. 294-
307). Springer, Berlin, Heidelberg.

11PROJECT MANAGEMENT
Appendix
Figure: Gantt Chart of the Project
(Source: Created by Author)