Business Opportunity Report: Analyzing Nestle's Choco Chip Cake

This report provides a comprehensive analysis of a business opportunity at Nestle, focusing on the potential launch of a choco chip cake. It begins with an introduction to business opportunities, defining them as the lease and sales of equipment, products, and services that enable business ventures. The report delves into the centrality of innovation and entrepreneurship, highlighting the importance of identifying viable opportunities and proposing new products. It outlines the objectives of identifying market mega-trends, determining customer preferences, and enhancing brand awareness. The report further examines the opportunities and challenges associated with product innovation, including market assessment, competitive landscape, and venture activities. It explores creative and innovative ways to recognize opportunities, such as employee recognition, and alternative approaches to creative thinking, including divergent, lateral, aesthetic, systems, and inspirational thinking. The research diary provides a detailed account of the research elements and sources used in the analysis.

Business
opportunity

Table of Contents
INTRODUCTION...........................................................................................................................3
ASSESSMENT TASK....................................................................................................................3
RESEARCH DIARY.......................................................................................................................7
CONCLUSION................................................................................................................................9

INTRODUCTION
Business opportunity include the lease and sales of the equipments, products and services
etc. which enable the licences of purchaser to begin and start the business. It is basically a
package of the investment which allow the buyer to start the business. There are so many
opportunities that has been faced by the business during the start-up of business such as
contractor-referral services. Nestle is a multinational company of food and it has been measured
by its revenue and also other metrics. This report will study the opportunities that has been taken
by the business and viability of the innovation. Further, it will examine the proposal of the new
product and also creative and innovative ways to recognize the opportunities and alternative
approaches of creative thinking(Gibson, Rosen and Stucker, 2015).
ASSESSMENT TASK
Meaning of business opportunity
The term business opportunity relates to the lease and sales for any of the product,
equipments and services that enable the licenser of purchaser for the beginning of the business.
The seller and licenser of the business opportunity generally declare the assist and secure of
identifying the suitable location and give the product to the purchaser of licence.
The centrality of innovation and entrepreneurship.
The term centrality for innovation generally obtain so many features of the individuals of
the company within the networks. The individuals' centrality towards the firm capture the extent
level of the knowledge and access. Centrality of the choco chip candy gives a position in the
market to the new product of the Nestle. Centrality is much more important for both
entrepreneurship and innovation because the roles of administrative innovation has been ranked
and brings centrality in the products(Krotov, 2017).
As per the mega trends the centrality of the entrepreneurship has generally examined the
relationship between networks of centrality, performance of the Nestle and also predict that the
entrepreneurs also recognized that the possibilities or social networking the translation and
principles has accessible solution and practical solutions for the centrality of the innovation of
choco chip cake.
Viability of the opportunities.
It needs to be understood by the entrepreneur of the Nestle that the determination of the
business ideas and also set in the mind which is viable or not. When the evaluation of the

viability of all the business opportunity if the Nestle where the entrepreneur need to take the
considerations among them such as the growth of the potential, infrastructure, market of good
and services, price structure and competitive advantages and competition which is more
important for the innovation and taking the business opportunity(Conrad and Cates, 2015).
Proposal of new product.
Aim
“To identifying and increasing the mega-trends of the organization within 5 months”
Objective
 To identify the current mega-trends of organization in market.
 To determine the preference of the customers for increasing the sales.
 To extract the brand awareness in the customers.
Executive summary
Product development is one of the first stage of the Nestle where Nestle is launching the choco
chip cake which easily attracts customers and also target the market in new way. Nestle
launching the new product coho chip cake where it makes the cake from choco chips which is
going to raise the sales of Nestle. Innovation of the new product is one of the way to increase the
brand awareness in the customers and also understand the preferences of the customers(Costa
and et.al., 2016.).
Opportunities
There are so many opportunities has been faced by the Nestle for innovating the new product
where it set different elements within the procedures and identify the acts and recognize the new
combination of the resources for making the Choco chip cake. There are so many opportunities
and challenges has been faced by Nestle at the time of innovation of Choco chip cake which are
as follows;
 make a vision and mission clear towards the innovation.
 Employees are not ready to empower the innovation
 Lack of collaboration
 Lack of poor understanding
 Lack of diversity
 Current products and services offering are successful

 Missed the connection and communication with customers(Poblete, Sena and Fernandez
de Arroyabe, 2019).
Impact of product.
The impact of the choco chips cake is going to be positive for the Nestle because it gives
growth and success to the business and from new exploitation of the new thinking and ideas is
easy improve the process of business. The impact of the product is it increase the sales and
revenues of the Nestle and increases the brand awareness in the customers. It also helps the
business to maintain the competitive position in the market and also attract new customers.
Market assessment and competitive landscape.
Trends & funding:- The trends and funding of the Nestle involves the research of the
market and also the research of the other food industries and also search about the funding which
help the innovation in production and selling.
Organizational capabilities:- it basically includes the capabilities of the Choco chip
cake which will support the execution of new product and need the support from the employer
and needs volunteer community(Mathur, 2018).
Government policies & funding:- it generally outlines all the funding and policies
which has been drive the concept and ideas of the new product in the market.
Competition:- it is necessary to identify the competition in the market because it helps in
knowing the external and internal strategies which has been used by the Nestle for the new
product. It also helps in handling the risk and also make a competitive position in the market.
Measure of success
This is the last step of the innovation of the new product where it has been observed and
analysed that the success. It is important to measure the success through the mega-trends of the
market. It is a right way to measuring the success which discover the values of innovation,
comparing the organization with their own, measure the things which is hard to measure etc. for
measuring the success it also identifies the final sales and revenues.
Venture activities
A venture is a projection and activity of the new, difficult and exciting because it is way
of including so many risks of failures and it is basically a form of financing which has been
provided to the Nestle for the innovation of new product that helps in the high growth of the
product(Spencer, Christie and Verran, 2017).

Current mega-trends
Mega trends are sustained and global for the macro economics forces of the development which
impact the Nestle through society, culture, economic and personnel lives which clearly define the
future of the business and innovation. It also raises the pace of changes.
Creative and innovative ways to make the recognized opportunities
There are so many ways to make recognized the opportunities in creative and innovative
ways which is a opportunity for the Nestle to recognized employees which is an authentic way of
working. It is necessary the employees are properly engaged with the Nestle. It is necessary for
the organization to recognize the employees when they perform better(Zheng, And et.al., 2018).
From recognizing the employees it increases the productivity and sales of the
organization and also engage in all the activities which easily attract the employees and
customers as well. From the satisfaction of the employees they attend the customers in a good
way. Nestle recognize the employees because they are very important to them when any of
innovation has been done, it decreases the lack of diversity and also increase the collaboration
between employees.
Alternative approaches to creative thinking.
There are so many approaches of the creative thinking which plays an important role in
the innovation of the new product of the Nestle. There are so many employees thinking about the
creativity and innovation because there are so many limitation behind all this. There are some
points to alternative approach to the creative thinking such as;
Divergent thinking:- this is the process of the though and flexibility, originality and
fluency of the persons. For exploring the solutions issues and problems as possible. It shows the
work of art with the exaggeration of the ideas(Mendonça, Varajão and Oliveira, 2015).
Lateral thinking:- This lateral thinking involves the thinking out of the box and also it
has been established the patterns of looking the things in different ways. Lateral thinking is
basically used by the Nestle for generating new ideas and thinking in the employees and
management.
Aesthetic thinking:- it involves the philosophy of the appreciation and creation is the
beauty and art. In involves the discovering and producing of the things with the harmonious,
pleasant and beautiful to the sense.

Systems thinking:- creativity is not just about the connecting customers to the Nestle.
System thinking is a term which refers to the ability to see the things and after that interrelate
them with longer and connect it with their own ideas and thinking.
Inspirational thinking:- it is a type of creative thinking where it concerns with the
perceptions of acquire the modality from somewhere else.

BUSINESS OPPORTUNITY

RESEARCH DIARY
DATE: 3 july 2019
RESEARCH ELEMENTS/ASPECTS:
Business opportunity is a basic understanding of the beginning of the business. The basic
elements of the research for the practices of good research. The term business opportunity
relates to the lease and sales for any of the product, equipments and services that enable the
licenser of purchaser for the beginning of the business. It also involves the certainty of
innovation and creative and also the viability of the innovation. Then the stage comes to the
proposal of the new product where all the things has been included by the researcher where the
researcher conducted the research of the market and also done the technology revolution which
dose not affect the environment and organization as well. The researcher will research and
always keep in mind the preferences and taste of the customers.
SOURCE:
Gibson, I., Rosen, D. and Stucker, B., 2015. Business Opportunities and Future Directions.
In Additive Manufacturing Technologies (pp. 475-486). Springer, New York, NY.
Krotov, V., 2017. The Internet of Things and new business opportunities. Business Horizons.
60(6). pp.831-841.
Conrad, C.A. and Cates, T.A., 2015. Entrepreneur in a Can: A Qualitative Review of Small
Business Opportunities. In Proceedings of the 1999 Academy of Marketing Science
(AMS) Annual Conference (pp. 262-262). Springer, Cham.
Seles, B.M.R.P. And et.al., 2018. Business opportunities and challenges as the two sides of the
climate change: corporate responses and potential implications for big data
management towards a low carbon society. Journal of Cleaner Production. 189.
pp.763-774.
Costa, S.F. And et.al., 2016. The role of different opportunities in the activation and use of the
business opportunity prototype. Creativity and innovation management. 25(1). pp.58-
72.
Poblete, C., Sena, V. and Fernandez de Arroyabe, J.C., 2019. How do motivational factors
influence entrepreneurs’ perception of business opportunities in different stages of
entrepreneurship?. European Journal of Work and Organizational Psychology, pp.1-
12.
Mathur, A.N., 2018. Finland–India Business Opportunities: Connecting the Swan and the
Elephant. Springer.
Spencer, M., Christie, M. and Verran, H., 2017. Indigenous Languages, Culture and Knowledge
Services Workforce: Business Opportunities in an Emergent NT Services Economy.
Larsson, A. and Lundkvist, F., 2016. Developing business opportunities for biological by-
products.
Zheng, Z. And et.al., 2018. Blockchain challenges and opportunities: a survey. International
Journal of Web and Grid Services. 14(4). pp.352-375.
Mendonça, V., Varajão, J. and Oliveira, P., 2015. Cooperation networks in the tourism sector:
multiplication of business opportunities. Procedia Computer Science. 64. pp.1172-
1181.
SUMMARY:
I have learned so many things from this research where I identify the opportunities of the
business and also formulated the proposal of the new product development. I feel very pleasant

to conduct this research because it helps in my corporate field to implement this plan. I have
learned how to develop the new product proposal and conduct the market research and also
identify the market for targeting the customers. I have learned how to maintain the preferences
of the customers and keep in mind the strategies which has been made for implementing the
innovative and launch in the market. I have also learned creative and innovative ways to make
the recognized of opportunities.
NOTES:
There are so many things which is significant and important for making and conducting this
project which are as follow;
 Centrality of the innovation and creation
 Viability of the opportunities
 Employees engagement
 Research and development
CONCLUSION
Business opportunity include the lease and sales of the equipments, products and services etc. which enable the licences of purchaser to
begin and start the business. It is basically a package of the investment which allow the buyer to start the business. This report will conclude the
opportunities of the business and also the viability of the opportunities for the organization. It will conclude the proposal of the new product and
services and also the venture activities in mega-trends. Further, it will conclude the creative and innovative ways for making and recognizing the
opportunities and alternative approach for the creative thinking.