Analyzing Nestle's Corporate Reputation Management During COVID-19

This report provides a critical evaluation of Nestle's corporate reputation management and corporate social responsibility (CSR) efforts during the COVID-19 pandemic. It examines Nestle's actions, including employee support measures like paid leave for positive COVID-19 cases and bonuses for those working from home, and their impact on the company's brand image. The report analyzes the role of corporate communication, stakeholder engagement, and the importance of corporate sustainability in maintaining a positive reputation. It discusses the design of a poster highlighting Nestle's contributions and concludes that corporate sustainability is crucial for a positive corporate image, especially during a crisis. The report also references various sources, including Economic Times and Foodnavigator, to support its analysis of Nestle's strategies and their effects on its reputation and stakeholder relations. Overall, the report emphasizes the importance of proactive CSR and effective communication in managing corporate reputation during challenging times such as the COVID-19 pandemic.