Identifying Impacts of Global Business Environment: Nestle Case Study

This research proposal investigates the benefits and drawbacks of a global business environment, using Nestle as a case study. It aims to identify the concept of the global business environment, analyze its impact on Nestle, and explore strategies for overcoming negative impacts. The research employs a deductive approach with qualitative methods, including questionnaires and random sampling of 30 respondents. Data collection involves primary (questionnaires) and secondary sources (journals and books). The proposal also includes ethical considerations, participant recruitment details, consent procedures, and data storage protocols. The student seeks to understand how Nestle navigates the complexities of international business, providing insights into global expansion, financial performance, and risk management. The research is structured into sections covering the title, objectives, literature review, activities, methodologies, and ethical considerations.

Research Form

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: “To identify the benefits and drawbacks of a global business
environment. A case study on Nestle”

Section One: Title, objective, responsibilities
Title or working title of the research project
Title: “To identify the benefits and drawbacks of a global business environment. A case
study on Nestle”
Research Question:
 What are the concept of global business environment?
 What are the benefits and drawbacks of global business environment on Nestle?
 What are the ways through which Nestle can overcome negative impact of global
business environment?
Research Objectives:
 To identify the concept of global business environment.
 To identify the benefits and drawbacks of global business environment on Nestle.
 To identify ways through which Nestle can overcome negative impact of global
business environment.
Section Two: Reasons for choosing this research project
The project manager of this research is developing research project on the topic “To identify
the benefits and drawbacks of a global business environment”. This is so because through it
they can collect proper information related to benefits and limitations of global business
environment on the multinational companies like Nestle. Along with this, it will also help in
developing strategies, plans and policies in order to overcome drawbacks which leads to
effective conducting of business activities and operations. This will also help researcher in
improving their knowledge related to topic so that they can help companies in understanding
impact and benefits global business environment.
Section Three: Literature sources searched
 To identify the concept of global business environment.
As per the view point of Akash Patel 2019, Global business environment refers to diverse type
of environment at sovereign nations which influence decision making of companies as well as
it will also help them in developing its business at international market (Global Business

Environment, 2019). The global business environment can be in bifurcated into two type
internal environment and external environment.
 To identify the benefits and drawbacks of global business environment on Nestle.
According to the perspective of Natalie Regoli 2019, There are various benefits and
drawbacks which Nestle may face while adopting global business environment. Some major
benefits are their will be enhance in opportunities for global expansion, it will also improve
financial performance and so on (12 Advantages and Disadvantages of International Trade,
2019). On the other hand major drawbacks are their will be increase in political risk,
competition will increase at market and many others.
 To identify ways through which Nestle can overcome negative impact of global
business environment.
As per the view point of David Sarokin, there are various negative impact faced by business
when they adopt global business environment and for it they may adopt different methods.
Such as they conduct proper market analysis of particular nation market which help in develop
proper strategies and plans which help in avoiding drawbacks of global business environment
(What Are Some Ways in Which Global Forces Affect Business Today?, 2019).
Online
12 Advantages and Disadvantages of International Trade. 2019. [Online]. Available
through:<https://vittana.org/12-advantages-and-disadvantages-of-international-trade>.
Global Business Environment. 2019. [Online]. Available
through:<https://www.slideshare.net/AkashPatel69/gbe-autosaved-1>.
What Are Some Ways in Which Global Forces Affect Business Today?. 2019. [Online].
Available through:<https://smallbusiness.chron.com/ways-global-forces-affect-business-
today-67573.html>.
Section Four: Activities and timescales

Section Five: Research approach and methodologies
Research approach
For conducting this research researcher use deductive research approach because through
it they able to gather proper data and information.
Research Design
Here, project manager of respective research select qualitative method in order to gather
proper as well as authenticate data and information on selected research topic.
Research Strategy
Project manager of respective research adopt survey method as a research strategy as
well as for this they prepare questionnaire so that they collect appropriate informations.
Sampling
For gathering data and selecting sample size researchers of this research implement
random sampling method. Along with this sample size selected by researcher is 30
respondents.
Data Collection
For respective research project manager implement primary as well as secondary
method so that they collect appropriate informations. In this they are creating questionnaire as
a primary method and analyse books and journals in secondary method.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):

I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
“To identify the benefits and drawbacks of a global business
environment. A case study on Nestle”
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :

Section 3: Participants
Please answer the following questions, giving full details where
necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Adults
How will participants be recruited (identified an approached)?
In order conduct this research project manager implement random
sample sampling which help them in collecting authenticate data
and information.
Describe the processes you will use to inform participants about what you
are doing:
For communicating information related to the respective research
project manager can implement various methods such as upload
information on website, conduct meeting with staffs, upload
information on social media and many more.
How will you obtain consent from participants? Will this be written? How
will it be made clear to participants that they may withdraw consent to
participate at any time?
For gather proper informations and data project manager will
implement questionnaire method. This is so because it will help
them in collecting authenticate data as well as it will also be in
written form that can kept for long duration of time.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be

asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give
them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance
with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher
During the research:
Researcher
Where will the data be stored?
Researcher can store their data and information at computer systems and many other
relative software.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:

After the research:
Where will the data be stored?
At computer or laptops and other data storage software
How long will the data and records be kept for and in what format?
The data gathered by researcher will be recorded in written
formate so that it can kept for long time duration according to
requirement of researcher.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise
ethical concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not limited
to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s
Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my
Unit Tutor:
Yes No
I confirm that to the best of my knowledge:

The above information is correct, and this is a full description of
the ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also
attach to the Research Proposal when submitting to Turnitin.